iSIGN Selects BroadSign's Digital Signage Software to Manage a Network of 5,600 Screens at a Major Convenience Store Chain
24 November 2011 - 12:30AM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)
has signed an agreement with BroadSign International ("BroadSign"),
a worldwide provider of software-as-a-service for digital signage,
to manage networked digital displays in Couche-Tard's convenience
stores.
iSIGN, through its subsidiary Pinpoint Media Group, operates the
network of advertising and promotional screens within the
Couche-Tard chain of approximately 1,400 convenience stores in
Canada. This network is the largest owner/operator network of
in-store digital media in Canada. Once the installation of our
Interactive Massaging Solutions ("IMS") software is completed, this
network will be the world's largest fully interactive digital
signage network.
Each convenience store has 2 to 3 screens installed at the point
of sale, running brand loyalty programs, public service
announcements and in-store promotions. BroadSign's digital signage
software allows iSIGN to schedule and playback content on each
screen, manage updates and monitor network health - doing all this
from one central location, with minimal staff.
"Our engineering and technical staff worked for weeks to qualify
and confirm BroadSign as the management system for all of our
future network and Interactive Massaging Solutions ("IMS")
applications scheduled for installation," states Alex Romanov,
iSIGN's Chief Executive Officer.
"BroadSign's software has proven its ability to run some of the
world's most sizable, complex and commercially successful digital
signage networks," added Mr. Romanov. "This software-as-a-service
platform is second to none in the industry and is an indispensable
tool for us as a digital signage network operator."
The deployment of BroadSign's software is scheduled to be
completed in early 2012.
"Less than twelve months ago we started a pure technology
integration partnership with iSIGN that enhanced our digital
signage platform with a mobile advertising solution. Today,
following their acquisition of Pinpoint Media and the Couche-Tard
network operation, we have expanded our relationship, and iSIGN has
become our biggest Canadian client networks," said Brian Dusho, CEO
of BroadSign International.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI-driven advertising than is
possible via print, radio and television. A leader in proximity and
delivery based advertising social media, iSIGN is now the largest
owner/operator of in-store digital media in Canada. With a national
footprint, iSIGN reaches an average of 1.5 million consumers a day
through our convenience store network, using state of the art
technology to push relevant content. iSIGN's network includes just
over 5,600 digital faces in 1,400 plus convenience stores across
Canada and additional digital faces in the City of Calgary's parks
and recreation building. iSIGN is based in Richmond Hill, Ontario
with R&D and customer support operations in Vancouver, BC.
iSIGN is a business partner of AOpen America Inc., having an OEM
agreement for the embedding of its IMS software in Aopen's digital
media players and IBM, as their Solution Provider, POS All Models.
iSIGN's software solutions are also distributed by BlueStar Inc. to
their network of Value Added Resellers. iSIGN is publicly traded in
Toronto (TSX.V) under the symbol "ISD". Additional information
about iSIGN Media can be found at www.isignmedia.com.
ABOUT BROADSIGN
BroadSign International Inc. is a leading worldwide provider of
the premier software platform for digital signage networks. The
software allows networks to target out-of-home audiences, sell
network airtime, reliably play back scheduled content on each
screen and account for campaign performance. Some of the world's
largest and most successful digital signage networks run on
BroadSign, taking advantage of its robust functionality,
media-buyer-friendly workflow and ability to grow without limits.
Various levels of support and services are included in the
per-player monthly subscription fee, depending on the subscription
package. The software-as-a-service (SaaS) model offers networks the
freedom of enjoying the full potential of the most advanced
enterprise-class solution without carrying the costs of their own
infrastructure, such as servers, maintenance, hiring additional IT
personnel, security and stability, etc. BroadSign combines
extensive expertise in digital signage software, media,
advertising, and information technology. BroadSign also enables
cross-network digital signage campaign execution for DOOH media
aggregators via its Open API platform. BroadSign's corporate
office, operations, support and development facilities are in
Montreal, Canada. Additional information about BroadSign can be
found at www.Broadsign.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Solutions Inc. Alex Romanov Chief
Executive Officer (905) 780-6200, ext
1alex@isignmedia.comwww.isignmedia.com BroadSign International Inc.
Nurlan Urazbaev +1 (877) 399 1184 + 1 (514) 399 1187
(FAX)welcome@broadsign.comwww.Broadsign.com
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