Free App Carries All Five Q India Channels and
Is Designed for "Frictionless Download and Play" on Smart TV's and
Mobile Phones
Q PLAY is an Initial Move Into India's Massive
Direct To Consumer Market Estimated to Reach $100B by 2025
TORONTO & MUMBAI, India, Oct. 11,
2022 /CNW/ - QYOU Media Inc. (TSXV:QYOU)
(OTCQB: QYOUF) announced today that The Q India, with it's rapidly expanding media
business has officially launched its first direct to consumer app,
Q PLAY. The free app will be offered from the
Google Play store and directly on Smart TV's and mobile devices and
offers all five Q India
channels along with all new future content offerings from The Q
India. The Q PLAY app is ad supported and does not
require any registration or effort other than simply downloading
and launching the lightweight wrapper app.
India's Direct To Consumer
(D2C) industry has exploded in growth over the last several
years. It is expected to grow exponentially and reach a value
of $100 Billion by 2025. Much
of this is being driven by mass adoption of social media and the
use of influencer marketing as direct conduits to young Indian
consumers. The Q India currently reaches over 125
million viewers weekly via Q branded content channels.
Q PLAY is designed to begin to leverage that
audience scale to employ a direct relationship between the company
and its user base. Q PLAY will additionally
leverage both the large number of blue chip advertiser
relationships enjoyed by the company along with the recently
announced data initiative to mine data from all sources of
distribution. The goal is to drive stronger monetization via
more targeted content and ad campaigns.
Q PLAY currently carries The Q (flagship mass
entertainment Hindi channel), The Q Marathi (regional
content), Q Kahaniyan (animated content), Q Comedistaan (comedy
focused) and the most recently launched QGameX (live
gaming). All channels feature content that is based upon The
Q's unique programming approach highlighting the best content
from social media creators and digital media stars. With Q
PLAY, all of this unique, fresh, relatable and exciting content
will be found in one app with many more new channels set to be
added in the future.
A video teaser for the app can be found here:
https://www.youtube.com/watch?v=2p1XB3RTslw
QYOU Media CEO and Co-Founder Curt
Marvis, commented, "In less than 2 years we have grown the
audience for Q India
branded content from single digit millions to over 125 million
every week. This is a major accomplishment that is driving much of
our product development in 2022 and beyond. We call it our
"loudspeaker" and we fully intend to use it to deepen our
engagement directly with our followers. This also increases our
ability to deliver interactive and more targeted content &
brand offerings to ultimately monetize our audience as effectively
as possible."
Q India COO and head of digital initiatives Krishna Menon added, "We are thrilled to get Q
PLAY launched into the market. This will open up a myriad of new
possibilities for us that simply are not possible when you are
exclusively relying on third party platforms for
distribution. It will take us time to build and grow our user
base, but this app is the tip of the spear around our digital
objective to create a growing one on one customer relationship with
our brand."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q, we curate, produce and distribute
premium content across television networks, streaming platforms,
mobile phones, smart TV's and app-based platforms. We now have 5
emerging content destinations engaging over 125 million Indian
households weekly – The Q (mass entertainment), Q
Marathi (regional content), Q Kahaniyan (animated content), Q
Comedistaan (comedy focused) and our latest Q-GameX (live
gaming). Our influencer marketing company, Chtrbox, has
been a pioneer in India's creator
economy, leveraging data to connect brands to the right social
media influencers. In the United
States, we power major film studios, game publishers and
brands to create content and market via creators and influencers.
Founded and created by industry veterans from Lionsgate, MTV,
Disney and Sony, QYOU Media's millennial and Gen Z-focused content
reaches more than one billion consumers around the world every
month. Experience our work at www.qyoumedia.com, www.theq.tv
and www.theqyou.com and www.chtrbox.com.
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
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SOURCE QYOU Media Inc.