Item 1. Business
Company’s History
Mojo Data Solutions Inc. (The
Company) was incorporated on July 8, 2010 in the State of Nevada under the name of Authentic Teas, Inc. (“AUTT”). On
September 16, 2013, the Company was re-domesticated in the Commonwealth of Puerto Rico by merging AUTT with Puerto Rico Corporation,
“MOJO Data Solutions, Inc.”, which was formed on August 21, 2013 for the purpose of the re-domestication. Under the
re-domestication, each outstanding share of AUTT common stock was automatically converted into one share of MOJO common stock.
On October 11, 2013, the OTCBB symbol of the Company’s common stock was changed from AUTT to MJDS.
On September 27, 2013, the Company entered
into an Asset Purchase Agreement with Mobile Data Systems, Inc. (“MDS”) pursuant to which MOJO agreed to purchase all
of the intellectual property and substantially all of the tangible assets of MDS (the “MDS Asset Purchase”). On January
31, 2014, the Company closed on the MDS Asset Purchase in consideration of $190,000 in cash and a one-year unsecured 5% convertible
promissory note in the principal amount of $80,000 payable to Joseph Spiteri, a sole officer and director which note is convertible
at any time into shares of the Company’s common stock at $0.05 per share. The Cash Amount was utilized to repay and satisfy
the outstanding indebtedness under a certain Loan Promissory Note dated September 19, 2011, by and between MDS, as the borrower,
and the Long Island Development Corporation, a New York State not-for-profit corporation, as the lender.
Upon the closing of the acquisition with
MDS, the business of MDS became the business of MOJO.
The
Head
Office of the Company is situated at 39 Dorado Beach East, Dorado,
Puerto Rico 00646.
Company Overview
The Company develops smartphone
applications that enable brands and consumers to interact with traditional media delivering digital content back to the
handset. We embed proprietary visual and audible “tags” in products or print, TV and radio advertising. Consumers
can use their smartphones to scan, touch or listen to the tags and interact with digital content, offers, and promotions to
make immediate purchases and/or verify the authenticity of the product.
The Company focuses on retail, media and
entertainment, and pharmaceutical verticals.
Through the proprietary and
licensed intellectual property, the Company is engaged in developing technologies to deliver a fully integrated, multimedia mobile
visual search, discovery, content delivery and consumer activation platform, combining a simple, elegant user experience on the
handset, with sophisticated data processing and campaign management tools including its audio and digital watermarking technologies
which enables the imperceptible transmission of data within audio signals, allowing the attachment of property rights or additional
data to the customer of the audio material
.
Digital watermarks consist of indiscernible information that can be inserted
into images, audio data or videos which can also be used to check the authenticity of copies by authorized persons and provide
evidence whether the product was legally acquired or has been tampered with in some way.
The goal is to work closely
with large brands and the advertising and marketing agencies to serve them to enhance traditional advertising and marketing campaigns.
The Company intend to achieve this by creating exciting consumer experiences enabled through all forms of mobile tags and barcodes,
including the simplest UPC symbols, to the most advanced image recognition and audio watermarking, using its Mojo Tags multimedia
reader.
The Company intends for its
technologies to interoperate seamlessly with existing, large-scale systems, including retail point-of-sale, customer relationship
management, campaign management, digital loyalty, inventory, track-and-trace and mobile operating systems.
In addition to having mastered
the integration of mobile tags and barcode solutions onto popular smartphone operating systems (iOS and Android), the goal is
to specialize in helping its clients improve their financial performance by enabling practical and profitable business models
and revenue streams.
Company Highlights
To date, the Company has achieved
the following
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·
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Developed the Mojo Campaign Management Suite encompassing several products, including Mojo Tags, Mojo Touch and Mojo Insights.
The Mojo Campaign Management Suite with its carrier grade back-end can handle millions of simultaneous consumer transactions and
provides brand protection for companies seeking anti-counterfeiting, diversion and track and trace capabilities.
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·
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Developed the innovative FadeMark process. FadeMark is one of few covert brand protection methods that thwart counterfeiters’
duplication efforts.
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Campaign Management Suite
The MOJO Campaign Management Suite offers
a complete solution for managing campaigns, activating consumers and protecting a company’s brand. The Mojo Campaign Management
Suite covers tag and barcode creation, campaign management, real-time decision making, marketing analytics, data integration, content
delivery and consumer engagement.
The Company’s Campaign Management
Suite includes Mojo Tags, Mojo Touch and Mojo Insights.
Mojo Tags
Mojo Tags connects the physical world to
the digital world. Mojo Tags are used in print, images, audio and packaging to allow consumers using smartphones to connect with
the digital content and experiences of brands. It could be a “Play Video” button for product information, “Buy
Now” button that a company places on a product or a “Check In” button on a storefront window. Mojo Tags are buttons
for the physical world, which enable customer interaction using any Apple iOS or Android phone or tablet. There are a variety of
Mojo Tags that can be created, managed and tracked with the Mojo Campaign Management Suite for use in media, i.e., Visual Tags
including QR Code and UPC, Audio Tags, Picture Tags, Invisible Tags, Secure Tags and NFC Tags.
Mojo Insights
Mojo Insights offers (to companies) innovative
solutions for managing their mobile campaigns and connecting consumers to Internet content from traditional media. We deliver a
fully integrated, multimedia mobile visual search and content delivery platform, combining a simple, elegant user experience on
the handset, with sophisticated data processing and campaign management tools. The user friendly designed reports display everything
a company needs to know about its campaigns with up-to-the-minute data and analytics.
In addition to time, place, and location-aware
metrics, when the Mojo Tag App is used for scanning, additional demographic profile data is available including age, gender, geographic
location, and income and language preference.
Mojo Tags App
The Mojo Tags app is now available on the
iTunes App Store and Google Play. Scanning a tag is as simple as opening the Mojo Tags app and placing a tag within the sights
or having the App listen to the audio track of any media.
How the Mojo Tags App works:
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1.
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Consumer uses a smartphone to scan or listen to tags found
in print, audio, pictures and packaging.
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2.
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The Mojo Tags App decodes the tag and transmits the data
from the smartphone, over the network to the content server.
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3.
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The content server performs a lookup of decoded data and
responds with the correlated URL or action, based on campaign parameters, device-provided contextual data e.g., location, place,
time, profile, etc.
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4.
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URL or action is received by consumer’s smartphone.
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5.
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Smartphone launches web browser and presents designated
content and experience.
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The Mojo Tags app detects digital watermarks
in print and audio and also reads QR Codes and UPC barcodes. The Mojo Tags app also does Image Recognition and BLE beacon detection.
The Company’s proprietary FadeMark process makes it impossible for counterfeiters to successfully reproduce packaging, inserts
or labels. FadeMarks cannot be counterfeited or replicated. The embedded FadeMark authenticates a product at every point in the
supply chain. Counterfeit products are immediately exposed as frauds when scanned with a smartphone.
Technology
The MOJO Tags system consists of the following
four proprietary integral pieces: (i) the Mobile Application(s) that resides on the mobile phone; (ii) the Content Server; (iii)
the SQL Database; and (iv) the Campaign Manager.
Mobile Application
.
The Mobile Application reads the media presented (Audio, Video, Image, and Touch) and extracts the hidden data. The Application
then submits this data along with demographic and location data to the MOJO Tags Content Server. The Application then processes
the response from the Content Server and presents the digital content for the user to interact with.
Content Server
.
The Content Server processes the submitted code and, based on certain criteria, determines where to query a response from. The
query can be directed to the MOJO Tags database or a third party customer database (
i.e.
Best Buy, Sears, etc.). Once a
response is received, it is formatted and directed back to the Mobile Application that submitted the request.
SQL Database
.
The SQL Database is responsible for data processing and storage. The Content Server submits queries to the SQL Database by calling
remote stored procedures. These stored procedures parse the data into its components parts. Demographic and location data are stored
in the database and code payoff information is retrieved from the database. The database also receives remote procedure calls from
the Campaign Manager in order to update code information or to report on code activity.
Campaign Manager
.
The Campaign Manager is the user interface into the data storage. It allows users to customize the response to a particular code
in the system. The Campaign Manager also allows users to generate reports on code usage, generate analytics and manage campaigns
on a daily basis.
Watermarking and Retrieval
Software
. The technology incorporates and works with a third party’s software. Pursuant to a license agreement, dated
October 9, 2013, between Fraunhofer Geselleschaft zür Forderung der angerwandten Forschung e.V. (“
FhG
”),
Europe’s largest application-oriented research organization
]
based in Munich,
Germany, for its Institute for Secured Information Technology and MDS which was assigned by MDS on the closing of the MDS Asset
Purchase with the consent of FhG. We have the non-exclusive worldwide right to use FhG’s “Audio and Video Watermarking
Software” and “Watermark Detector Software” (collectively, the “
Software
”) to watermark and
retrieve media files by embedding binary codes in advertisements and television programs transmitted via broadcast and to retrieve
such embedded codes from such advertisements and television programs with the help of a mobile phone or similar device. The term
of the license agreement commenced on November 1, 2013 and it may be terminated upon six months’ notice, effective at the
end of a calendar quarter. Our royalty payments to FhG are payable every six months and are based upon revenues derived from the
Software, with a mandatory minimum royalty payment. Our technology works with the Software and although our license for the Software
is non-exclusive, we hold the exclusive rights to use our technology and products which are derivative works of the Software.
All of our products are currently fully
developed and working. We will continue to update our products to newer operating environments.
Sources and Availability of Raw Materials
Everything the Company needs to develop and improve its products
is readily available.
Intellectual Property
The Company do not currently
hold any registered patents, copyrights or trademarks. The Company currently own its website’s domain name
www.mojotags.com
.
It has developed proprietary technologies around its multimedia reader for the Mojo Tags application. The multimedia reader is
a one-of-a kind reader which the Company believes has no competition in the marketplace today. The Company intends to apply for
specific patents around its proprietary intellectual property and trade secrets supporting the reader and the campaign management
platform.
The Company relies on trade
secret protection and confidentiality agreements to protect proprietary market, business and technical information and know-how
that is not or may not be patentable or that it elects not to be patent. However, confidential information and trade secrets can
be difficult to protect. Moreover, the information embodied in the Company’s trade secrets and confidential information
may be independently and legitimately developed or discovered by third parties without any improper use of or reference to information
or trade secrets. The Company seek to protect the market, technical and business information supporting its operations, as well
as the confidential information relating specifically to its products by entering into confidentiality agreements with parties
to whom the Company needs to disclose its confidential information to, such as its employees, consultants, board members, contractors
and investors. However, the Company cannot be certain that such agreements have been entered into with all relevant parties. The
Company also seeks to preserve the integrity and confidentiality of its data and trade secrets by maintaining physical security
of its premises and physical and electronic security of its information technology systems, but it is possible that these security
measures could be breached. While the Company has confidence in these individuals, organizations and systems, agreements or security
measures may be breached, and the Company may not have adequate remedies for those breaches. The confidential information and
trade secrets thus may become known by its competitors in ways the Company cannot prove or remedy.
The Company expect all of its employees
and consultants to assign their inventions to the Company, and all of its employees, consultants, advisors and any third parties
who have access to the Company’s proprietary know-how, information or technology to enter into confidentiality agreements,
however, the Company cannot provide any assurances that all such agreements have been duly executed.
The Company cannot guarantee
that its trade secrets and other confidential proprietary information will not be disclosed or that competitors will not otherwise
gain access to the Company’s trade secrets or independently develop substantially equivalent information and techniques.
For example, any of these parties may breach their agreements and disclose the Company’s proprietary information, including
its trade secrets, and the Company may not be able to obtain recourse for such breaches. Misappropriation or unauthorized disclosure
of the Company’s trade secrets could impair its competitive position and may have a material adverse effect on its business.
Additionally, if the steps taken to maintain the Company’s trade secrets are deemed inadequate, it may have insufficient
recourse against the parties misappropriating those trade secrets.
Marketing and Distribution
Principal Markets
The goal of the Company is to establish
relationships and work closely with large brands and the advertising and marketing agencies who serve them to enhance traditional
advertising and marketing campaigns. The Company intend to achieve this by creating exciting consumer experiences enabled through
all forms of mobile tags and barcodes, including the simplest UPC symbols, to the most advanced image recognition and audio watermarking,
using its Mojo Tags multimedia reader. The Company does not currently has any contractual arrangements with any such brands and/or
agencies.
The Company intends for its technologies
to interoperate seamlessly with existing, large-scale systems, including retail point-of-sale, customer relationship management,
campaign management, digital loyalty, inventory, track-and-trace and mobile operating systems.
In addition to having mastered the
integration of mobile tag and barcode solutions, the goal is to specialize in helping our clients improve their financial performance
by enabling practical and profitable business models and revenue streams. The Company do not currently have any customer agreement.
Dependence on Specific Customer
or Customers
The business of the Company
is not currently dependent on specific customers, the loss of any one or more of which would have a material adverse effect on
its business.
Industry and Competition
The Company operates in a highly competitive,
consumer-driven and rapidly changing environment. The success of the Company is, to a large extent, dependent on its ability to
acquire, develop, adopt, upgrade and exploit new and existing technologies to address consumers’ changing demands and distinguish
its services from its competitors, most of which have greater resources than the Company and have a longer operating history.
The Company may not be able to accurately predict technological trends or the success of new products and services. If the Company
chooses technologies or equipment that are not as effective, cost-efficient or attractive to its customers than those chosen by
its competitors, or if it offer services that fail to appeal to consumers, are not available at competitive prices or that do
not function as expected, the competitive position of the Company could deteriorate, and its business, financial condition and
results of operation could suffer.
The Company’s competitive position
will be adversely affected by the introduction of new technologies, products and services by its competitors. Furthermore, advances
in technology, decreases in the cost of existing technologies or changes in competitors’ product and service offerings may
require the Company in the future to make additional research and development expenditures or to offer at no additional cost or
at lower prices, certain products and services that the Company currently offer to customers separately or at a premium. In addition,
the uncertainty of the Company’s ability and the costs to obtain intellectual property rights from third parties could impact
its ability to respond to technological advances in a timely and effective manner.
Technology in the Company’s industry changes
rapidly which could cause its products and services to become obsolete. The Company may not be able to keep pace with technological
developments. If the new technologies on which the Company intends to focus its research and development investments fail to achieve
acceptance in the marketplace, the competitive position of the Company could be negatively impacted limiting or even preventing
the Company from becoming profitable. The Company may also be at a competitive disadvantage in developing and introducing complex
new products and services due to the substantial costs that the Company may incur in producing these products or services, For
example, its competitors could use proprietary technologies that are perceived by the market as being superior. Further, after
the Company has incurred substantial costs, one or more of the products or services the Company or its strategic partners are
developing could become obsolete prior to it being widely adopted.
The Company expects to continue to face
increased threats from companies who use the Internet to deliver services similar to the Company’s as the speed and quality
of broadband and wireless networks continues to improve. The industry is subject to rapid technological change, and the Company
must make substantial investments in new products, services and technologies to compete successfully. Technological innovations
generally require a substantial investment before they are commercially viable. The Company intends, subject to financing, to
continue to make substantial investments in developing new products and technologies, and it is possible that the development
efforts of the Company will not be successful and that the Company’s new technologies will not result in meaningful revenues.
The Company’s products, services
and technologies face significant competition, and any revenues generated or the timing of their deployment, which may be dependent
on the actions of others, may not meet its expectations. Competition in the communications industry is affected by various factors
that include, among others: evolving industry standards and business models; evolving methods of transmission for voice and data
communications; networking; value-added features that drive replacement rates and selling prices; turnkey, integrated product
offerings that incorporate hardware, software, user interface and applications; and scalability and the ability of the system
technology to meet customers’ immediate and future network requirements.
The Company intends that advertising will produce
the predominant share of its revenues, if any. With the continued development of alternative forms of media, particularly electronic
media including those based on the Internet, the businesses may face increased competition. Alternative media sources may also
affect the Company’s ability to generate revenues. This competition may make it difficult for the Company to grow or generate
revenues, which the Company believes will challenge it to expand the contributions of its business.