Monthly Shareholder’s Newsletter Issue 15:
Spring March/April 2015
New York, NY -- April 14, 2015 -- InvestorsHub NewsWire
-- We welcome our shareholders from around the world to the
Spring 2015 issue of the UCP Newsletter. In it you will find the
information you need as reported by the management of the various
companies that fall under our holding company umbrella.
CEO, Niclas Fröberg noted that in a recent news article, a Media
Agency Survey for February 2015 showed there was reduced media
investments for print categories. Media Investments, mediated via
the Swedish media agencies members, declined marginally in
February, down 0.4 percent compared with the same period in 2014.
All Print categories for February and media investments for print
were the lowest since 2007. But, herein lies the good news. This
month's winner was media categories Outdoor/traffic advertising,
Internet and search. Total allocated spend in February was over 915
billion kr. Media category outdoors/traffic advertising also
increased most during the month of February, a growth of 34.6
percent, the highest figure for the category since February
2007.
Even more, media categories internet and search growth were
strong in February, 29.5 percent and 24 percent respectively. The
trend of the outdoor medium is a very good one for 3Kronor. 2014
was a year of strong growth, and 2015 has begun even stronger. The
movement of money into digital media continues unabated, says
Staffan Slörner, CEO Swedish Media Agencies. For print categories
continued decline in February and media investments for print are
the lowest since measurements began in 2007. The tabloids
(metropolitan daily newspapers, trade publications, popular
magazines and newspapers provincial) lost the most exhibiting a
negative growth of 37 percent. Media category cinema has also had a
tough month and decreased by 21.7 percent. It is also to be noted
that for the third consecutive monthly TV sharply decreased, -16
Percent in December, -12 percent in January and 9.5 percent in
February. TV continues to lose big money.
As we can see from the diagram below, digital leads the way in
advertising all over the world except in the United States, where
the print media is still considered a solid form of advertising. I
suggest that when it comes to the digital movement, the U.S. at
times stubbornly lags behind in moving forward. This slow
acceptance to change is actually starting to move rapidly now.
Recently, big media publishing houses Conde Nast accepted the fact
that today’s generation reads on a tablet rather than in a
newspaper and invested more money in its digital media division
than ever before in its history. At last, the U.S. is digitally
catching up to the rest of the world.
What all this means is that the immediate trend away from print
towards the digital medium is in full swing with 3Kronor already in
the driver’s seat, positioned to take the digital wheel in
Europe.
Once again, we thank you for your strong support and keen
interest in all we do. Key earnings and beneficial UCP Board
Meetings will be following in the coming days and months. We
appreciate your patience………Ken
3Kronor Stockholm
Mia Forsgren, CEO from the Stockholm office reports in that… “We
have had a great start of 2015. Lot of things going on. And the
industry is continuously evolving especially in digital knowledge
and development.
We are in the process of employing 2 people with digital
competence; one will work within Programmatic and the other will be
involved in technical expertise and digital leadership. We have
also expanded the search team with one person since the business
around search is fast moving.
New clients:
Great Place To Work – a global survey company that rewards
“The best workplace” every year based on results from employees. We
have done branding, connected to media buying, search and pr.
Taxi Stockholm – the biggest taxi company in Stockholm.
Strategies and media buying.
Stockholm Lightning – innovators in lightning/LED.
Strategies and packaging within social media and content.
Eniro – the biggest local search company in the Nordics.
Branding and education.
We have also expanded assignments for already existing clients
adding search to several of them (Bringwell and Proffice for
example). And we are starting a Programmatic project for top client
SAS.
New Business processes and possibilities are really in focus. We
are meeting with potential new clients and projects. In Stockholm,
the team for New Business consists of Lars, Niclas, Carl and Mia.
Other areas/potential business 3Kronor sees growing include native
marketing, search, programmatic, production and
conversation/social.
We have also been participating in a huge branding development
for SOS Barnbyar (Child villages).
This year, we have been invited again to an executive management
tour and meeting by Google in San Francisco. We are the only
media/communications agency in Sweden to be invited. The tour is in
June.
Additionally, together with JCDecaux we are bringing six of our
biggest clients to Paris to JCDecaux Head Quarters for education
and information. The trip will take place April
23-24.
Make sure you head to this link to see one of the latest ads
from 3Kronor for the technology break- through product co-founded
by fellow board member Carl-Johan: Glue Lock. With Glue Lock, you
can use your smart phone to open doors and share digital keys.
https://vimeo.com/122742482
Finally, the 3Kronor Stockholm office finalized our own
process in sustainability, which has garnered a ton of interest
from potential clients.”
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3Kronor Copenhagen
Hereby the news from the Danish office. We continue working with
existing clients and so far there have been no losses and no news
to report.
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HowCom/HowCom Evolution - Sweden
New Hires:
Andreas Malmfält has been employed as Head of Broadcast. Andreas
is one of Sweden’s most experienced TV buyers and will strengthen
HowCom´s digital team with the transmission of TV into all
platforms. Andreas comes from Bizkit and before that
Vizeum.
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Native Clicks – Spain
Native Clicks continues working with existing clients and so far
there have been no losses and no news to report.
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In Sight - Norway
In Sight continues working with top clients and so far there
have been no losses or news to report.
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About United Communications Partners
United Communications Partners is a communication holding group
with award winning subsidiaries and operational focus in Europe and
North America. For more information please visit our website:
www.ucpworld.com or find us on the OTC Market Wire
News as well as iHub, news wire gateway to Reuters, DowJones,
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services.
NICLAS FRÖBERG CARL
JOHAN GRANDINSON LARS
BLOMBERG ANNA-KARIN
DARLIN KENNETH S. ROSENTHAL
Questions/Comments:
United Communications Partners
291 Broadway, Suite 302
New York, NY 10007
email: ken.rosenthal@ucpworld.com