4GLOBAL PLC Fitness Industry Council of Canada Partnership (5321A)
03 February 2022 - 5:59PM
UK Regulatory
TIDM4GBL
RNS Number : 5321A
4GLOBAL PLC
03 February 2022
3 February 2022
4GLOBAL PLC
("4GLOBAL", the "Company"or the "Group")
Partnership between 4GLOBAL and Fitness Industry Council of
Canada
4GLOBAL, a UK-based data, services and software company focused
on major sporting events and the promotion and measurement of
physical activity, is pleased to announce that it has entered into
a partnership agreement with the Fitness Industry Council of Canada
("FIC").
Under the agreement FIC will work with 4GLOBAL to develop
'DataHub Canada' utilising its extensive network of 6,000
facilities with over six million members across the country.
4GLOBAL will contribute its technical expertise and digital
infrastructure and will develop a Social Value Calculator ("SVC")
in partnership with Sheffield Hallam University tailored for the
Canadian health and leisure markets (see notification on 17 January
2022). The DataHub Canada will be used to generate reports and
analysis specified by FIC and provide a market entry platform for
4GLOBAL. These reports will in turn be used to develop a shared
communications programme and for FIC to promote the partnership and
its associated tools and learnings amongst its extensive Canadian
user base as well as its Federal and Provincial lobbying
efforts.
This partnership will significantly increase the global capacity
of the Company's DataHub which is currently in excess of 1.2
billion of data points of how sport is consumed in UK, Europe and
other international markets in South America and Middle East. It
will also allow the Company to market its existing products to
central government, cities and private operators following the same
business model that it has successfully implemented in the UK and
Europe.
Eloy Mazon, Chief Executive Officer of 4GLOBAL commented:
"The partnership with FIC is a tremendous opportunity for us to
extend out database into the huge North American market and will
provide the potential for additional revenues for 4GLOBAL. We are
very much looking forward to working with the FIC team and
supporting them to achieve their social value objectives."
For further information please contact:
4GLOBAL c/o IFC Advisory
Eloy Mazon (CEO)
Spark Advisory Partners - Nominated
Adviser 0203 368 3554
Neil Baldwin
Oberon Capital - Broker 0203 179 5300
Michael Seabrook, Robert Hayward,
Chris Crawford
IFC Advisory 0203 934 6630
Graham Herring / Zach Cohen 07793 839 024
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED
UNDER THE UK VERSION OF THE MARKET ABUSE REGULATION NO 596/2014
WHICH IS PART OF ENGLISH LAW BY VIRTUE OF THE EUROPEAN (WITHDRAWAL)
ACT 2018, AS AMENDED. ON PUBLICATION OF THIS ANNOUNCEMENT VIA A
REGULATORY INFORMATION SERVICE, THIS INFORMATION IS CONSIDERED TO
BE IN THE PUBLIC DOMAIN.
About 4GLOBAL
4GLOBAL is a UK-based data, services and software company
focused on major sporting events and the promotion and measurement
of physical activity. The Company uses its proprietary data and
software solutions to convert data into actionable insight which
enables clients to promote sports participation, to reduce physical
inactivity and to achieve economic, social and healthcare
outcomes.
The Company works with, and supports, a range of clients
including governments (e.g. the U.K. Government and Sport England),
cities and local authorities (e.g. Neom, Saudi Arabia, and
Manchester, UK), sporting federations and activity providers (e.g.
The Gym Group), to address the problem of physical inactivity, to
produce significant and measurable health, social and economic
benefits.
Historically, 4GLOBAL has used major sporting events as a
catalyst to help address the issue of physical inactivity issue.
Physical inactivity, the key problem addressed by the technology
offering, is a global phenomenon. Across the globe, physical
inactivity has yet to be met with concerted government action.
Addressing this issue is an essential element of 4GLOBAL's
potential growth. Its relationships with governments, and public
and international sports bodies, makes 4GLOBAL ideally placed to
provide a solution.
Over time, the role that these sports and sporting events play
at national and city (or in the U.K. at local authority) level has
evolved. 4GLOBAL management identified the London 2012 Olympics as
a transformational point. Since then, increasing emphasis has been
placed on leaving a "legacy" once the event has ended - economic
legacy (in terms of transformation and regeneration of host
cities), social legacy (in terms of improving local/national
health, crime reduction, education improvements) and participatory
legacy (to increase the participation in sport by the host
country's population). 4GLOBAL's management realised that
measurement and monitoring of these outcomes requires relevant
data. As a consequence, the Company has built the Sport
Intelligence platform, which tracks and manages activity data that
has been collected and stored on the Company's DataHub, its
GDPR-compliant database.
The Directors believe that demand for its offerings will
continue to increase. This is driven by underlying growth in key
channels to market, such as a long-standing relationship with the
U.K. Government, and increased development of proprietary models
that highlight the social return of investment in sport, rising
health and social cost pressures, regulatory and technology change
and continuing consolidation in the sports and technology services
industry.
The Group also has a vision to capitalise on the transformation
in the role of sport towards a wider public purpose around health
and wellbeing through the promotion of physical activity, which in
turn produces health benefits to people and society. In this way,
and through its proprietary sports participation data platform,
Sport Intelligence, the Company differentiates itself from more
generalist sports and/or health technology and services
businesses.
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