7digital Group PLC 7digital Signs Contract with Triller (8927V)
12 August 2020 - 4:00PM
UK Regulatory
TIDM7DIG
RNS Number : 8927V
7digital Group PLC
12 August 2020
12 August 2020
7digital Group plc
("7digital" or "the Company")
7digital Signs Contract with Digital Platform Triller to Power
Social Music Video App
World's fastest growing social music video app deploys
7digital's global music catalogue to expand internationally
7digital Group plc (AIM: 7DIG), the global leader in B2B
end-to-end digital music solutions, is pleased to announce that it
has signed a new contract with Triller Inc. ("Triller") to power
the world's fastest growing social music video app with its Music
Platform-as-a-Service offering.
Triller is an AI-powered app that allows users to choose their
favourite music to create auto-edited, professional-quality videos
which can be published on the app or shared via social media
channels. The viral music app and digital platform is regularly
breaking new music, lifestyle and dance trends. Triller has
recently launched several features to offer credit and revenue to
artists, labels, and publishers making it the most sought-after
platform available. This includes implementing a full-song, in-app
streaming feature for paying subscribers, which will now be
supported by 7digital's technical integration.
7digital will provide Triller with access to its global
catalogue of more than 80 million tracks by licensing its API for
music sampling and full-length audio streaming. This will enable
US-based Triller to engage audiences around the world with both
global and regional content. In addition, 7digital will provide
Triller with back-end support for tracking usage and reporting to
labels including Sony, Universal Music Group, Merlin and Warner
Music Group.
The new agreement is for an initial minimum term of 18 months
and commences immediately. The Company will receive both a monthly
licensing fee and usage-based payments to capture Triller's future
growth.
Paul Langworthy, CEO of 7digital, said: "Our new contract with
Triller is further evidence of 7digital's commitment to lead the
B2B market by supporting the fastest growing and most innovative
forms of music consumption. Using our music platform and catalogue
to serve the content needs of a global audience and manage the
intricacy of rights and royalties, Triller can focus on building
the experiences that are defining the future of music culture for
fans, labels and artists."
Triller works with some of the biggest global artists and counts
Snoop Dog, The Weeknd, Marshmello and Lil Wayne as strategic
investors. It is dedicated to driving sustainable growth in the
industry and putting its artists first.
Mike Lu, CEO of Triller, commented: "What we're seeing now is a
paradigm shift in which technology is fundamentally changing the
way fans experience and interact with music. The success of our
platform and unprecedented rates of engagement in our community
shows that people want to do more with music and have a greater
voice in discovery and creation. Our partnership with 7digital
ensures that the Triller community will have access to a
comprehensive and global music catalogue. It also provides back-end
capabilities that are essential to our platform's appeal, enabling
us to properly compensate artists and publishers when their music
is streamed in viral clips."
Enquiries
7digital 020 7099 7777
Paul Langworthy, CEO
Arden Partners (Nominated Adviser and Broker) 020 7614 5900
Richard Johnson, Benjamin Cryer
Luther Pendragon (Financial PR) 020 7618 9100
Harry Chathli, Joe Quinlan, Elliot Fradd
About 7digital ( www.7digital.com )
7digital is the global leader in B2B end-to-end digital music
solutions. The core of its business is the provision of robust and
scalable technical infrastructure and extensive global music rights
used to create music streaming and radio services for a diverse
range of customers - including consumer brands, mobile carriers,
broadcasters, automotive systems, record labels and retailers.
7digital also offers radio production and music curation services,
editorial strategy and content management expertise.
7digital fosters industry growth and innovation by simplifying
access to music for clients. From years of being the largest
independent producer of programming for the BBC and powering
services for partners like Soundtrack Your Brand, Global Eagle,
GrandPad and Fender, 7digital is perfectly positioned to lead
innovation at the intersection of digital music and next-generation
radio services.
About Triller (www.triller.co)
Triller is an AI-powered music video app that allows users to
create professional-looking videos in a matter of seconds. Pick a
song, select the portion of the song you want to use, snap a few
takes and with the tap of a button you have a celebrity-quality
music video starring you and your friends. Triller relies solely on
organic growth and has more than 250 million downloads, with
celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and
Eminem regularly using the app to create their own music videos.
Triller recently was acquired by Proxima Media. For more
information, visit www.triller.co and follow @trillervids on
Instagram.
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END
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