American Standard Provides More Comfort with Totally Redesigned Whirlpool
17 March 2006 - 9:30AM
PR Newswire (US)
Available Exclusively at The Home Depot(R), Lifetime(TM) Whirlpool
Turns an Everyday Bathroom into a Spa-Like Setting PISCATAWAY,
N.J., March 16 /PRNewswire-FirstCall/ -- American Standard, the
largest manufacturer of bath and kitchen products, has introduced
the new series of Lifetime(TM) whirlpools, featuring exclusive jet
technology and first-ever designs that give consumers a more
relaxing, quieter and affordable hydrotherapy experience in their
own homes. This new collection of whirlpools is available
exclusively at The Home Depot(R). (Photo:
http://www.newscom.com/cgi-bin/prnh/20060316/NYTH144 ) The Lifetime
series of whirlpools gives homeowners features that have never been
available and affordable until now. American Standard's exclusive
jet technology generates millions of warm, champagne-like air
bubbles for a rejuvenating experience. A new jet design also makes
the Lifetime whirlpool easier to clean, while letting consumers
choose the type of water flow they want -- from a relaxing, gentle
swirl to a more vigorous, deep-tissue massage -- and the jets are
flush against the tub so consumers can soak in comfort without
being poked. The Lifetime Drain(TM), a proprietary horizontal
overflow drain design, offers homeowners the benefit of safely
filling their tub with 30 percent more water to get the deepest
soak available. Even the whirlpool's motor is 25 percent quieter
yet just as powerful as any other on the market. Homeowners also
can relax knowing the Lifetime whirlpool has the only lifetime
warranty in the industry. With this warranty, American Standard
will go to the consumer's house and fix any maintenance issue or
problem with the tub -- creating an even better, worry-free
experience. "When designing the Lifetime whirlpool, we learned from
consumers they wanted whirlpool tubs that are not only therapeutic
and relaxing, but also easy to clean, quieter, and more spacious
and deep. However, they also told us that they have to choose among
whirlpool tubs that might look great, but are costly and not always
comfortable," explains Gray Uhl, director of design, American
Standard. "With the Lifetime whirlpool, American Standard makes the
choice easy for consumers. They can add spa luxury into their
bathroom with a tub that is affordable, attractive and easy to
maintain." "Building on our commitment to offer customers
innovative products at a great value, The Home Depot is pleased to
be able to exclusively offer American Standard's Lifetime
whirlpools," says Tom Taylor, executive vice president of
merchandising and marketing, The Home Depot. "The Lifetime series
of whirlpool tubs is the perfect solution for customers who want
the ultimate bathroom experience conveniently located in their
home." American Standard's Lifetime whirlpool meets these consumer
demands with innovations including: * ComfortJets(TM): The
exclusive design of these jets makes them flush against the tub so
they are more comfortable and easier to clean. The jets deliver a
wider stream of water and require no adjustment, which maximizes
massage action and lets consumers select the type of water flow. *
Air Spa(TM) Jets: These jets are the perfect solution for consumers
looking for a more peaceful massage than what traditional whirlpool
jets provide. The Air Spa jets generate millions of warm, flowing,
champagne- like air bubbles that create a soothing form of
hydrotherapy that restores and rejuvenates. And, this exclusive
technology from American Standard is available at a fraction of the
cost of other effervescent tubs on the market today. * Minimalist
Design: The tub's design offers the deepest soak available and has
other comfort features like large armrests, lumbar support and a
neck roll. * Overflow Drain: A new proprietary horizontal-overflow
Lifetime Drain(TM) -- the only one of its kind on the market --
allows the tub to be safely filled up to 30 percent higher for
full-body submersion. * EverClean(TM) with Anti-Microbial
AlphaSan(R): This patented technology allows consumers to spend
less time cleaning and more time enjoying their tub. * Consistent
Water Temperature: With an EZ-Install(TM) Heater added, consumers
can enjoy their tub longer, without worrying about cooling water
temperatures. The Lifetime Corner Tub includes the factory-
installed EZ-Install Heater. Plus, all Lifetime whirlpools are pre-
plumbed at the factory to accommodate the EZ-Install Heater, and
do-it- yourself installation requires only two steps. * Quiet
Motor: The tub's motor is 25 percent quieter yet just as powerful
as any other on the market. * Lifetime Warranty: With the only
lifetime warranty available, American Standard will come to a
consumer's home to fix any issues or problems with the whirlpool
tub. American Standard's Lifetime whirlpool will be available this
month exclusively at The Home Depot and comes in 5-foot, 5-1/2-foot
oval and 6-foot lengths as well as a corner design. The Lifetime
whirlpool has a suggested retail price of $699 to $999, depending
on size. For more information about the Lifetime whirlpools and
other American Standard products, call (800) 899-2614, or visit
http://www.americanstandard-us.com/.
http://www.newscom.com/cgi-bin/prnh/20060316/NYTH144
http://photoarchive.ap.org/ DATASOURCE: American Standard CONTACT:
Consumer Media - Lindsey Rose of Carmichael Lynch Spong,
+1-612-375-8516, ; or Trade Media - Nora DePalma of Building
Profits Inc., +1-770-772-4726, Web site:
http://www.americanstandard-us.com/
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