SOUTHFIELD, Mich., Oct. 14, 2016 /PRNewswire/ -- BASF Automotive
Refinish revs up to make a colorful splash at the 2016 Specialty
Equipment Market Association (SEMA) Show in Las Vegas when it unveils the latest in
restyled and custom vehicles, new color offerings, advanced
business solutions, custom paint solutions and its inaugural 'Color
of the Year'.
BASF will host a press conference, held at booth #20367 located
in the Racing & Performance area of Central Hall, at
12:30 p.m. on Nov. 1, featuring:
- The 2017 BASF 'Color of the Year' – As the leading
chemical supplier to the automotive industry, BASF will announce
its first 'Color of the Year' featured on a custom 2009
Nissan Skyline GT-R;
- New R-M ONYX HD / Diamont "Zyrilliant" Colors – A
collection of 108 new inspirational colors that provide solutions
for custom car builders with extreme effects;
- Chip Foose Custom '39 Cadillac Coupe – SEMA Hall of
Famer and Legendary Custom Car Builder, Chip Foose unveils his latest creation featuring
Glasurit 90 Line paint;
In addition to the press conference, BASF will feature advanced
business solutions to drive efficiency, growth and profitability to
the Collision Repair market, along with the following vehicles and
events at its booth:
- Custom Display Vehicles
- 1955 Chevrolet Roadster from G3 Rods – finished in Glasurit 90
Line
- 1961 Chevy Impala from Greening Auto Company – finished in
Glasurit 90 Line
- 2017 Ford Petty Mustang from Petty's Garage – painted with R-M
Diamont "Zyrilliant"
- 2012 Harley Davidson Street Glide from Camtech Custom Baggers –
featuring R-M Diamont Carizzma.
- The Glasurit Best Paint Award – Wed., Nov. 2 at 9:00
AM – Chip Foose will
present the second annual Glasurit Best Paint Award, judging
participants on the fit and finish, quality of preparation and
final presentation of their Glasurit painted vehicles;
- Autograph Sessions
- Chip Foose - immediately
following the Tuesday press conference
- Ryan Friedlinghaus, Nov 1, 3:00 - 5:00
p.m.
- Richard Petty, Nov 2, 2:30 - 4:30
p.m.
- KC Mathieu, Nov. 2, 1:00 - 2:00 p.m. and Nov
4, 1:00 - 2:00 p.m.
"BASF will showcase its largest display yet at SEMA featuring
our latest advancements for the Automotive Refinish market," said
Dan Bihlmeyer, BASF North America
Marketing Head, Coatings Solutions. "With five world class
vehicles, exciting and unique new paint colors and tools, BASF
displays a wide variety of products and services to help our
collision repair customers and distributors be more productive and
drive their overall profitability."
To see all BASF is featuring at SEMA visit
basfrefinish.com/SEMA2016
For press photos and captions, please click on the following
link:
https://www.basf.com/us/en/company/news-and-media/news-releases/2016/10/P-US-16-200.html
About BASF Automotive Refinish
BASF's Automotive Refinish business manufactures and markets
coatings for the collision repair, commercial fleet and automotive
specialty markets. Its paint products are supported by technical
training programs, advanced color information systems, business
management and planning tools. For more information visit
http://www.basfrefinish.com
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North
American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in
North America, and had sales of
$17.4 billion in 2015. For more
information about BASF's North American operations, visit
www.basf.us.
At BASF, we create chemistry for a sustainable future. We
combine economic success with environmental protection and social
responsibility. The approximately 112,000 employees in the BASF
Group work on contributing to the success of our customers in
nearly all sectors and almost every country in the world. Our
portfolio is organized into five segments: Chemicals, Performance
Products, Functional Materials & Solutions, Agricultural
Solutions and Oil & Gas. BASF generated sales of more than €70
billion in 2015. BASF shares are traded on the stock exchanges in
Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at
www.basf.com.
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SOURCE BASF