BigDish PLC BigDish UK Launches in Bournemouth (2344N)
16 January 2019 - 6:00PM
UK Regulatory
TIDMDISH
RNS Number : 2344N
BigDish PLC
16 January 2019
16 January 2019
BigDish Plc
("BigDish" or the "Company")
BigDish UK Launches in Bournemouth
BigDish Plc (LON: DISH), a food technology company that operates
a yield management platform for restaurants, is pleased to announce
the Company's successful launch in Bournemouth and completion of
the BigDish app beta testing period.
Highlights:
-- BigDish app beta testing period completed.
-- The migration of Bournemouth restaurants from TablePouncer to
BigDish began on 14 January 2019.
-- BigDish will be available in Bristol by the end of January 2019.
-- Redesign of the BigDish app has been completed targeting the UK market.
BigDish is pleased to announce the completion of the BigDish app
beta testing period, announced in September 2018. This period
produced a number of positive recommendations; the team received
feedback based on user experience and were able to develop
improvements for the app. These have been implemented by the
technology team.
The migration of Bournemouth restaurants from TablePouncer to
BigDish began on 14 January 2019. As a result, over 50 of the
city's most popular restaurants will offer a 50 per cent discount
on food from Sunday to Thursday, at least twice per day. BigDish
expects that this number will increase.
Diners will be able to obtain the deals by making a reservation
via the BigDish iOS app, Android app and the BigDish website.
Restaurants can manage incoming reservations via the BigDish
merchant app (available for iOS and Android) and the BigDish
merchant website. The merchant platforms analyse anonymous user
behavioural data, enabling restaurants to adjust the availability
and level of discounts in real time accordingly.
Ensuring that momentum is maintained in the Company's expansion,
it is targeting a roll out of the BigDish app to Bristol by the end
of January 2019. Big Dish has also been through a beta period in
Bath, with a limited number of restaurants which it will now seek
to increase.
Coinciding with the launch in Bournemouth, BigDish has also
finalised its UK-centric app redesign. This redesign contains a new
logo and numerous visual changes based on qualitative and
quantitative research amongst UK consumers over the past few
months. This redesign is set to be applied to the website over the
next 4-6 weeks and will also introduce stability and speed
improvements.
Joost Boer, CEO, commented:
"We could not be more thrilled about taking this major step
towards larger UK expansion. Our roll out in Bournemouth and
imminent launch in Bristol is testament to the team's tireless work
over the last few months.
"The TablePouncer team has done a fantastic job over the last
few years in developing Bournemouth's leading restaurant deal
platform. Their work has provided us with a strong platform from
which to make BigDish the leading restaurant deal platform in the
UK.
"The time spent doing further research in the extended beta
testing period has allowed BigDish to gain invaluable data driven
insights into the market and user insights which will help us to
grow our business and develop our plans and technology to drive us
forward in 2019.
"This year looks set to bring much progress for BigDish, with
continued work in our first two UK territories, the larger UK roll
out and our technology plans for 2019. As such, we look forward to
updating the market with further developments."
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF ARTICLE 7 OF THE MARKET ABUSE REGULATION EU 596/2014 ("MAR")
Enquiries:
Blytheweigh +44 (0) 20 7138 3204
Tim Blythe
Julia Tilley
Note to editors:
Yield management is a dynamic pricing strategy that charges
different prices at different times for the same products. American
Airlines started to use yield management in the 1970s which changed
the way airline seats are sold. The hotel industry also has widely
adopted yield management. The restaurant industry has typically
been a slow adopter of technology and as such yield management has
been underutilised. Even the busiest restaurants have empty tables
and quieter evenings. BigDish's application of yield management
enables restaurants to offer customers discounts at quieter times
to optimise their revenue by bringing in additional customers.
This information is provided by RNS, the news service of the
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Authority to act as a Primary Information Provider in the United
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of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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