TIDMGVC
GVC Holdings PLC
29 October 2019
29 October 2019
GVC Holdings PLC
("GVC" or the "Group")
GVC Holdings PLC (LSE: GVC), the global sports-betting and
gaming group, is pleased to note the following announcement from
Yahoo Sports, MGM and GVC joint venture Roar Digital.
Yahoo Sports and BetMGM Announce Exclusive Partnership Offering
Fans Unprecedented Experiences
Exclusive partnership to power sports betting for Yahoo Sports;
collaborative content experiences this November. Yahoo Sports is an
official Digital Media Sports Partner of MGM Resorts.
LAS VEGAS, NV, October 29, 2019 - Guru Gowrappan, CEO of Verizon
Media and Jim Murren, Chairman and CEO of MGM Resorts International
announced today that Yahoo Sports has entered into a historic
partnership with MGM Resorts and Roar Digital, a joint venture
between global gaming industry leaders MGM Resorts and GVC Holdings
to power sports betting for Yahoo Sports and create collaborative
content experiences and live events. The announcement builds upon
Verizon Media's core strategy to connect content and discovery to
transactions, and is a natural extension of Yahoo Sports' mission
to reimagine the sports experience for fans with unprecedented
experiences.
As part of the multi-year partnership, the integration will
launch in the Yahoo Sports app in November in the U.S., with
transactions to take place on the BetMGM platform. Yahoo Sports
will be an official Digital Media Sports Partner of MGM
Resorts.
"The historic partnership with Yahoo Sports and BetMGM will
change the future of fandom, providing new ways for sports fans to
go beyond engaging with content and interact through commerce,"
said Gowrappan. "At Verizon Media we believe in building products
that connect consumers to their passions and drive the deepest
end-to-end value possible."
"This partnership marks an important moment for BetMGM in the
growing U.S. sports betting sector," said Murren. "Integrating
Yahoo's leading fantasy sports operations and content with BetMGM's
world-class sports betting and interactive platform uniquely
positions us to drive market share and large-scale adoption among
sports fans."
The new fan experience on Yahoo Sports will be available this
November in the U.S. The experience will include a wide variety of
global sports, including the NBA, NHL, football, college sports,
baseball, soccer, golf, and tennis.
"As sports betting continues to transform the industry, this
partnership brings together the power of two trusted partners of
the NBA," said NBA Commissioner Adam Silver. "By working together,
MGM Resorts and Yahoo Sports will offer fans unprecedented ways to
engage with our games."
"The expanding sports betting landscape presents exciting
opportunities to increase fan engagement and leverage emerging
technologies," said NHL Commissioner Gary Bettman. "MGM Resorts, a
valued partner of the NHL, along with Yahoo, a leading media brand,
will connect fans to the action on the ice in new and innovative
ways."
As part of this partnership, MGM Resorts and Yahoo Sports will
collaborate on an array of content experiences, exclusive live
events, and over 20 high profile major sporting and promotional
marketing efforts. MGM Resorts will also distribute Yahoo Sports
content across its properties and platforms. Yahoo Sports will also
be hosting multiple player events at MGM Resorts properties.
"This is an exciting partnership for the BetMGM brand and Roar
Digital, helping us reach the widest possible audience of engaged
sports fans in the U.S.," added Roar Digital CEO, Adam Greenblatt.
"The Yahoo Sports app and digital sports content is enjoyed by 60
million U.S. users every month while Yahoo Fantasy Football clocks
up 9 billion minutes of user time every year. Together we offer
fans a winning combination."
With over 68 percent growth in U.S. Mobile App visitors year
over year, Yahoo Sports is shaping the future of sports for
fans.([1]) To learn more, download the Yahoo Sports app on iOS or
Google Play.
ENGAGE WITH US:
@YahooSports @YahooFantasy
# # #
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc.,
houses a trusted media ecosystem of premium brands like Yahoo,
TechCrunch and HuffPost to help people stay informed and
entertained, communicate and transact, while creating new ways for
advertisers and media partners to connect. From XR experiences to
advertising and content technology, Verizon Media is an incubator
of innovation and is revolutionizing the next generation of content
creation in a 5G world.
About Roar Digital
Roar Digital LLC is the US sports betting and online gaming
venture, owned by MGM Resorts International (NYSE: MGM) and GVC
Holdings Plc (LSE: GVC). Based in New Jersey, the venture was
established in July 2018 to create a world-class sports betting and
online gaming platform in the United States, in order to take
advantage of the new opportunities created by the U.S. Supreme
Court's decision to overturn the U.S. federal Professional and
Amateur Sports Protection Act (PASPA). Utilising GVC's US-licensed,
state-of-the-art proprietary technology platform, Roar Digital
offers sports betting and online gaming via market leading brands
including BetMGM and partypoker. The venture will have exclusive
access to MGM's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500(R)
global entertainment company with national and international
locations featuring best-in-class hotels and casinos,
state-of-the-art meetings and conference spaces, incredible live
and theatrical entertainment experiences, and an extensive array of
restaurant, nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses 30
unique hotel and destination gaming offerings including some of the
most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company recently
acquired the operations of Empire City Casino in New York and MGM
Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded
hotel in Shanghai. The 82,000 global employees of MGM Resorts are
proud of their company for being recognized as one of FORTUNE(R)
Magazine's World's Most Admired Companies(R). For more information
visit us at www.mgmresorts.com.
About GVC Holdings PLC:
GVC Holdings PLC is one of the world's largest sports-betting
and gaming groups, operating both online and in the retail sector.
The Group owns a comprehensive portfolio of established brands;
Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes,
Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo,
Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns
proprietary technology across all of its core product verticals and
in addition to its B2C operations provides services to a number of
third-party customers on a B2B basis. The Group has also entered
into a joint-venture with MGM Resorts to capitalise on the
sports-betting and gaming opportunity in the U.S. The Group,
incorporated in the Isle of Man, is a constituent of the FTSE 250
index and has licences in more than 20 countries, across five
continents. For more information see the Group's website:
www.gvc-plc.com
Media Contacts:
Ashley Schlag, ashley.schlag@verizonmedia.com
Marc Jacobson, media@mgmresorts.com
GVC media enquiries:
Powerscourt Tel: +44 (0) 20 7250
1446
Rob Greening / Elly Williamson (gvc@powerscourt-group.com)
([1]) Source: Comscore Mobile Metrix (R) Total Mobile, Total Audience, July 2018-July 2019, U.S.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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