Koovs PLC Koovs partners with Bollywood icon Taapsee Pannu
21 June 2018 - 7:00PM
RNS Non-Regulatory
TIDMKOOV
Koovs PLC
21 June 2018
Koovs plc
Koovs collaborates with Bollywood icon Taapsee Pannu
High Profile social media campaigns driving exceptional reach
and engagement
London, New Delhi, Rome: Today, Bollywood icon Taapsee Pannu
debuts a new social media fashion collaboration with Koovs, the
leading western fashion brand for stylish, aspirational
20-somethings in India. Pannu, a high-profile film star in India
who has 17 million followers across social media platforms, is
currently shooting her latest film co-produced by global star and
film mogul Shah Rukh Khan, in Scotland.
Taapsee X Koovs campaign will comprise of her travel diaries
from Italy's capital. This is the latest in a series of highly
successful social media campaigns with celebrities by KOOVS that
have to date reached a total social media audience of over 140
million and gained engagement with six million Koovs followers and
fans of the stars. In the last three months across these campaigns,
Koovs has achieved as high as 80% engagement with its social media
audience, regularly double that of its nearest competitor.
Mary Turner, CEO of Koovs said: "In May Redseer Consulting
reported that 58% of customers surveyed cited social media as the
most influential factor in their fashion choices. So, we are very
fortunate that these iconic young stars want to collaborate with
our brand to bring fashion and fun from a global stage to their
fans and followers."
For further information please contact:
KOOVS plc. Media enquiries
UK UK:
Jody.haskayne@koovs.com Headland
+44 (0) 7710 Lucy Legh / Rob
726443 Walker / Charlie
KOOVS.COM INDIA Twigg
Sutapa.chatterjee@koovs.com Tel: +44 (0)20
3805 4822
About Koovs
Koovs achievements since IPO in 2014
Koovs sells affordable western fashion in India online. In the
four years since its IPO in London, the Company has succeeded in
establishing:
-- Significant and growing social media following and customer engagement
o 2.4 million followers including 1.9 million on Facebook and 500,000 on Instagram
-- A leading brand that is fashion-forward and affordable
o Recent RedSeer survey showed that Koovs continues to
outperform other platforms on product variety and quality
--
A technology platform delivering seamless customer
experience
o In FY17 Koovs implemented the latest modular microservices
architecture to deliver scalable performance, rapid technology
development and innovation
--
Koovs' own label and designer collaborations already leading
fashion trends in India
o 40% of FY17 sales were Koovs Private Label, with Koovs
featuring over 10 exclusive collections with famous Global and
Local designer including Manish Arora, Hattie Stewart, Gauri &
Nainika and Henry Holland
--
Highly experienced Management team
o Over 125 years' combined retail and technology experience
--
First class logistics and lead times
o Average 'order to delivery' time in January 2018 was 3.5 days
compared to average of over 4 days amongst India e-tailers
--
Industry-leading customer care metrics
o Forrester survey ranked Koovs No.1 for "Best Customer
Experience" among online-only retailers in India and RedSeer
awarded Koovs the highest Net Promoter Score amongst peers
o Over GBP70 million invested in Koovs to date establishing
itself as leading affordable fashion brand in India
Details on the recent celebrity Social Media Campaigns
1. KoovsLondonDiaries with rising young male star Ahaan Panday
(gaining reach of 35m and engagement 1.6m), and movie and MTV India
star Rhea Chakraborty (31m reach and engagement 1.5m)
2. An editorial/social collaborations with award winning actress
Adah Sharma and Filmfare magazine (41m reach and engagement
1.7m)
3. An editorial/social partnership with Bollywood favourite Elli
AvRam and Femina Magazine (reaching 34m followers and engagement of
1m)
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END
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