LONDON and TEL AVIV, Israel, March
24, 2017 /PRNewswire/ -- Matomy Media Group Ltd. (LSE: MTMY,
TASE: MTMY.TA) ("Matomy" or the "Company"), a global media
technology company, today announced its financial results for the
twelve-month period ended December 31,
2016. Revenues for 2016 were $276.6
million on a GAAP basis, an increase of 2.1% compared to the
twelve months ended December 31,
2015. Following increased investment in product development,
R&D, sales and marketing, adjusted EBITDA was $17.1 million, compared with $25.7 million in 2015. The full results are
available in Matomy's interim report, accessible at
investors.matomy.com.
Ofer Druker, Chief Executive
Officer of Matomy, said, "The best companies evolve with their
industry. We spent the past year bolstering our proprietary
technology and data-driven capabilities to strengthen our world
leading marketing technology platforms. In 2016 Matomy underwent a
transition with the goal of maximizing today's technologies in
preparation for tomorrow's opportunities."
Non-executive Chairman Harel
Beit-On commented, "As the advertising industry continues to
mature so must Matomy. In order to do so, we made the
strategic decision to invest in order to improve. We expanded
our mobile, video and programmatic offerings, strengthened our
data-driven capabilities and widened our reach in the Asian-Pacific
market. Matomy is now positioned to leverage superior
technology and a global market in order to drive our current and
future revenue. We look forward to seeing the return on our
investments in 2017."
Matomy Media Group earnings were within the guidance issued in
July 2016.
Business and operating highlights include:
A year of transition marked by investment in data-driven
technologies, with continued focus around superior proprietary
Video, Mobile and other Programmatic solutions
- Investments in product development resulted in:
- Launch of myDSP, a data-driven, mobile self-serve demand side
platform (DSP) in September
- Launch of mtmy, a full-service data-driven advertising agency
in July, providing cross channel optimization with focus on social,
search and programmatic.
- Enhancement of the company's central data management platform
(DMP).
- Matomy established offices in China and South
Korea in April 2016 to access
the fast-growing APAC market.
- In 2016, revenues generated from activity in Asia increased 56% to 17.9 million (2015:
$11.5 million).
- Matomy shifted activity from the waning desktop display
advertising format, and toward Video, Mobile and Native based
advertising, with the following results:
- In 2016, revenues generated from video activity increased 55%
to $111.9 million (2015: $72.3 million).
- 2016 revenues generated from aggregate programmatic advertising
activity across all media channels increased 30% and accounted for
approximately 79% of Matomy's 2016 revenues.
- 2016 revenues generated from mobile in app activity (Mobfox)
increased approximately 104% to $36.6
million (2015: $17.9 million).
- 2016 revenues generated from domain monetization increased 17%
to $63.3 million (2015: $54.3 million.
- In 2016, Research and development expenses increased by
$4.7 million, or 60%, to $12.6 million (FY2015: $7.9 million).
- In 2016, Sales and marketing expenses increased by $4.4 million, or 17%, to $30.6 million (FY2015: $26.2 million).
A copy of this announcement will be available on the Matomy
website, www.Matomy.com, today from 7.00am
GMT.
Conference Call
Matomy will host an analyst conference call at [14:00 BST / 10:00 EDT
Monday 27 March 2017 ] to discuss these results. For
more information visit on http://investors.matomy.com/rns.aspx
About Matomy
Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a
world-leading media company with smarter technology and a
personalized approach to advertising. By providing customized
performance and programmatic solutions supported by internal media
capabilities, big data analytics, and optimization technology,
Matomy empowers advertising and media partners to meet their
evolving growth-driven goals. Matomy's programmatic platforms
include the MobFox SSP, the video advertising platform Optimatic,
and the mobile demand side platform myDSP. Matomy's
data-driven mobile advertising agency, mtmy, is fueled by an
in-house Data Management Platform (DMP), and offers a fully-managed
service across channels including video, native, social, email and
search. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world,
Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn
more about Matomy at http://www.matomy.com.
For more information:
Facebook: www.facebook.com/MatomyMediaGroup
Follow Matomy on Twitter: @MatomyGroup
LinkedIn: www.linkedin.com/company/matomy-media-group
Forward-Looking Statements
Some statements in this announcement are forward-looking. They
represent expectations for Matomy's businesses or share trading,
and involve risks and uncertainties. These forward-looking
statements are based on current expectations and projections about
future events, and Matomy believes that current expectations and
assumptions with respect to these forward-looking statements are
reasonable. However, because they involve known and unknown risks,
uncertainties may exist in some cases beyond the control of Matomy,
actual results or performance may differ materially from those
expressed or implied by such forward-looking statements.
Contact(s):
Matomy Media Group
Lipaz Kloper, Head of Investor
Relations
lipaz.k@matomy.com
+972 773606161