New Release of SDL Campaigns Empowers Organizations to Orchestrate Marketing Interactions Across Channels
23 April 2015 - 10:00PM
Business Wire
Complete, unified view of customer data enables
real-time, contextual marketing
SDL (LSE: SDL) today introduced a new version of SDL Campaigns,
a key component of the SDL Customer Experience Cloud (CXC), to help
organizations orchestrate and optimize customer interactions across
all channels through one single view of the customer.
At a time when consumers are seeking individualized brand
experiences, this new release enables organizations to engage with
customers in a manner that goes beyond basic relevance,
incorporating specific, contextual data across all touch-points.
Marketers now have the confidence that they are not just accessing,
but are also organizing and using all available and relevant
customer data to yield the best experience possible.
“The ability to act on customer data for real-time engagement
remains a pressing challenge for organizations today,” said Richard
Weaver, Ecommerce director at Majestic Wine. “With SDL Campaigns,
we are now able to show products that are likely to appeal to
specific customers based on their location and behavior. This added
opportunity for real-time, tailored engagement drives conversions
while also building customer loyalty."
With this release of SDL Campaigns, global brands can now
utilize the following new features and capabilities to enhance
their contextual marketing efforts:
- Real-Time Marketing – Takes
historical transaction data, demographic data and current
contextual data from sources such as the SDL CXC or existing
technology solutions to power real-time marketing use cases
- Journey ID – Automates the
manual process of consolidating, organizing and making customer
data usable to the marketer to ensure all touch-points in every
multichannel campaign is optimized using all relevant interaction
data
- Digital Marketing Dashboards –
Ensures marketers can bring in campaign data from new digital
channels to provide a complete view of marketing in real-time
“Customers today engage where and when they want with a brand,”
said Mark Lancaster, CEO, SDL. “As a result, brands are challenged
to not just bring all of these dispersed customer data points
together, but to also find a way to act on them. With our latest
release of SDL Campaigns, organizations can overcome this pressing
data and customer experience challenge to engage in real-time
contextual marketing and also close the loop on campaigns for more
informed decisions.”
To learn more about SDL Campaigns, please visit our website.
About SDL
SDL (LSE: SDL) is the leader in global customer experience. With
a completely integrated cloud solution for content management,
analytics, language and documentation, SDL solves the complexity of
managing your brand’s digital footprint as it grows across multiple
languages, cultures, websites, devices and channels. Seventy-nine
of the top 100 global companies trust SDL to help them create
authentic, in-context customer experiences that drive demand and
loyalty. SDL brings your brand to the world, and the world to your
brand. Learn more at SDL.com. Follow SDL on Facebook and
Twitter.
SDLJessica Hohn-Cabana, +1 508-353-3454jcabana@sdl.comorPAN
CommunicationsEmily Held/ Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
Sdl (LSE:SDL)
Historical Stock Chart
From Apr 2024 to May 2024
Sdl (LSE:SDL)
Historical Stock Chart
From May 2023 to May 2024