WAKEFIELD, Massachusetts and
MAIDENHEAD, England, August 30, 2017 /PRNewswire/ --
SDL's
Translation Technology Allows Users to Accelerate
Their Global Strategy
As part of its extensive partner
strategy, SDL (LSE: SDL) today announced an update to its
integration with Adobe Experience Manager. The enhanced integration
to SDL WorldServer and SDL TMS allows users to work with the latest
release of Experience Manager in addition to prior product
versions, quickly submitting and easily managing translation
projects for multilingual content from within Experience
Manager.
SDL WorldServer and SDL TMS accelerate, centralize and automate
global translation tasks, reducing the cost of supporting local
language content. With this integration to SDL, Experience Manager
users can transform manual, disparate translation processes into a
centralized, fully administered program.
"Global customers expect businesses' websites to speak their
language, regardless of the channel in which they engage," said
Thomas Labarthe, EVP of Business and
Corporate Development, SDL. "To meet this demand, it's imperative
to link content and language processes, delivering local language
across every step of the customer journey. As part of our robust
integration strategy, SDL's embedded integration with Adobe
Experience Manager allows users to deliver a culturally relevant
and personalized web experiences."
"Access to powerful translation technology within just a few
clicks gives businesses an efficient way to provide a more
relevant, local experience for customers," said Loni Stark, Senior Director of Strategy and
Product Marketing, Adobe Experience Manager. "We're pleased to
extend our relationship with SDL to help joint customers achieve
success."
Hosted as an app on the Adobe Exchange marketplace, the
integration requires minimal installation effort and configuration.
End users can create translation projects, upload content for
translation, review project status and retrieve translated assets
directly to and from those in Experience Manager. In many cases,
there is no need to leave the Experience Manager user interface,
meaning there are no new systems to learn or logins to remember.
Businesses can create and manage their global multi-channel
experiences within Experience Manager. With the SDL integration,
they can operate at global scale with the agility of local teams
managing multi-channel interactions.
Using the Experience Manager integration, users can:
- Easily connect content for translations
- Use translation workflows directly from sites or assets in
Experience Manager
- Pull in content from multiple sources all within a single
project
- Select from customizable project options and workflows
- Centralize translation memory and terminology
- Provide in-context preview to translators and in-country
reviewers
- Deliver translated content to any channel.
SDL's integrations embed language technology into the
applications businesses use every day. The company's wide range of
out-of-the-box integrations allow customers to naturally extend
their translation workflow, furthering their global strategy along
the way.
Adobe Experience Manager, part of Adobe Marketing Cloud, enables
brands to easily manage content and assets, and compose engaging
digital experiences across channels and properties.
About SDL
SDL (LSE: SDL) is the global innovator in language
translation technology, services and content management. Over the
past 25 years we've helped companies deliver transformative
business results by enabling powerful, nuanced digital experiences
with customers around the world. Are you in the know? Find out why
78 out of the top 100 global brands work with us at SDL.com and
follow us on LinkedIn, Twitter and Facebook.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers
marketers to deliver experiences that differentiate their brands.
Adobe Marketing Cloud includes Adobe Experience Manager, Adobe
Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps
brands manage, personalize, optimize and orchestrate content,
campaigns and customer journeys. The tie-in with Adobe Creative
Cloud makes it easy to quickly activate creative assets across all
marketing channels. Brands such as Barclays, Hyatt, MasterCard,
NetApp, Philips, Scottrade, Sony Interactive Entertainment,
Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and
Resorts use Adobe Marketing Cloud.
SOURCE SDL