SHEFFIELD, England,
June 25, 2018 /PRNewswire/ -- Xeros®
Cleaning Technologies, the developer of water-saving commercial
laundry solutions for hotels and commercial laundries, today
announced it is changing its name to Hydrofinity™ from July 10th. The company expects the
name change to be implemented in all the countries where it is
active by August 2018, and is
previewing its new brand identity at the Hotel Show Africa in
Johannesburg South Africa,
24-26th June.
"Our choice of new company name represents our key objective of
helping to sustain the world's water supplies for current and
future generations. We must work to tackle global water crises now
and can no longer take water for granted," said Mike Ferrand, Managing Director at
Hydrofinity.
"The name is new, but the value we bring remains the same. We
are driven by the principle that water is essential and precious,"
said Caroline Crossland, Marketing
Director at Hydrofinity. "And by helping our customers reduce their
environmental footprint while creating substantial cost
efficiencies in their laundry operations, we begin to change the
conversation in commercial laundry to a focus on water conversation
and ongoing sustainability."
Hydrofinity uses cutting-edge sustainable cleaning and fabric
care technologies provided by Xeros Technology Group (LN:XSG).
Compared to traditional machines, the near-waterless Hydrofinity
wash process replaces up to 85% of water with XOrbs™. These unique
spheres employ a gentle yet effective mechanical wash action on
linens, ensuring powerful stain removal results for a visibly
superior clean. XOrbs can even wash in ambient temperature water,
eliminating the need to heat water, creating additional energy
savings and keeping linens looking newer for longer. XOrbs last for
up to a thousand washes before needing to be replaced, and are
collected by the company to be recycled.
Sustainability is now an integral component of hospitality
business strategies. Increased water rates, greater environmental
awareness among travelers, and a continued focus on cost and
operational efficiencies have hotels looking at all aspects of
their operations, including laundry. Hoteliers investing in
emerging conservation technologies are reaping cost and operational
benefits while lowering their environmental footprint and meeting
sustainability targets.
About Hydrofinity
Hydrofinity provides sustainable
water-saving laundry and fabric care solutions to hospitality,
leisure and industrial laundries, as well as other textile and
fabric cleaning industries. The company's near-waterless solutions
empower hotels and industrial laundries to reduce their
environmental footprint while reducing costs, increasing linen life
and surpassing customer expectations with a superior clean.
Operating globally, with offices in the UK and the US, Hydrofinity
is a division of the Xeros Technology Group plc.
www.hydrofinity.com
The Xeros Logo, Hydrofinity, Xeros and XOrb are trademarks of
the Xeros group of companies.
Media Contact: Laura MacSweeney,
Red Javelin Communications, 339-221-0614, laura@redjavelin.com