The Jessica Simpson Collection Broadens Lifestyle Fashion Offering To Include Jeanswear
21 January 2010 - 1:00AM
PR Newswire (US)
Jones Apparel Group and Camuto Group Partner to Launch Jessica
Simpson Jeanswear NEW YORK, Jan. 20 /PRNewswire-FirstCall/ -- Jones
Apparel Group, Inc. (NYSE:JNY) ("Jones") and Camuto Group today
announced that they have entered into an exclusive licensing
agreement to design, develop, produce and distribute Jessica
Simpson Jeanswear under the Jessica Simpson Collection. The Jessica
Simpson Collection exemplifies Americana of today. The vision of
the collection is to be iconic yet fashion forward; always
accessible yet timeless. This total lifestyle brand offers
consumers stylish, contemporary products in twenty categories, and
is available in over 3000 doors nationwide. The denim-inspired
apparel line, which will include jeanswear as well as woven and
knit tops, will be available in 700 doors for Fall 2010. Jeans will
wholesale from $20.00 to $24.00 and tops will wholesale from $9.00
to $20.00. Vince Camuto, Owner and Chief Executive Officer of
Camuto Group, said, "The launch of Jessica Simpson Jeanswear is the
exciting next phase in creating a complete lifestyle brand; it
represents a significant market opportunity and may be the largest
category in our portfolio of licensed products. We are thrilled to
be working with Jones Apparel Group on this venture as this
partnership brings together two best in class companies." Jack
Gross, Chief Executive Officer of Jones Jeanswear, said, "We are
excited about this opportunity to partner with Camuto Group to add
jeanswear to the Jessica Simpson Collection's lifestyle product
offering and help bring Jessica's vision of American femininity to
life. This is an outstanding partnership for Jones Jeanswear, as it
leverages our core competencies and expertise in jeanswear design
and development. This is a great opportunity to be involved in the
growth of a strong, successful brand." The launch of Jessica
Simpson Jeanswear will be supported by a feature in Women's Wear
Daily, through online and social networking support, as well as
personal appearances, shop-in-shops featuring Jeanswear signage,
charity promotions benefiting the Armed Forces Children's Education
Fund (AFCEF) and much more. About Jones Apparel Group, Inc. Jones
Apparel Group, Inc. (http://www.jonesapparel.com/) is a leading
designer, marketer and wholesaler of branded apparel, footwear and
accessories. The Company also markets directly to consumers through
its chain of specialty retail and value-based stores and through
its e-commerce web sites. The Company's nationally recognized
brands include Jones New York, Nine West, Anne Klein, Gloria
Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i.,
Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam
& Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The
Company also markets costume jewelry under the Givenchy brand
licensed from Givenchy Corporation, women's footwear under the
Dockers® and Dockers® Women brands and infants', toddlers' and boys
footwear (excluding girls footwear) under the Dockers® and Dockers®
Premium brands, licensed from Levi Strauss & Co., and apparel
under the Rachel Roy brand licensed from Rachel Roy IP Company,
LLC. Each brand is differentiated by its own distinctive styling,
pricing strategy, distribution channel and target consumer. The
Company contracts for the manufacture of its products through a
worldwide network of quality manufacturers. The Company has
capitalized on its nationally known brand names by entering into
various licenses for several of its trademarks, including Jones New
York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and
Evan-Picone, with select manufacturers of women's and men's
products which the Company does not manufacture. For more than 30
years, the Company has built a reputation for excellence in product
quality and value, and in operational execution. About Camuto Group
The Camuto Group is a leading organization for design, development
and distribution of women's fashion footwear and is renowned for
its ability to build women's lifestyle brands on a global scale.
Camuto Group products are sold in over 5400 doors worldwide. The
Camuto Group is the owner of the Vince Camuto and Arturo Chiang
brands and is the master licensee for the Jessica Simpson
Collection. The company also develops and manages several exclusive
brands for Dillard's, and holds the footwear license for
BCBGeneration, BCBG Max Azria, Lucky Brand and kensiegirl. The
company's portfolio also includes the design and sourcing of
footwear for Tory Burch as well as a partnership with the apparel
lifestyle brand Sanctuary. DATASOURCE: Jones Apparel Group, Inc.
CONTACT: Joele Frank and Jennifer Friedman, both of Joele Frank,
Wilkinson Brimmer Katcher, +1-212-355-4449; or Peggy Merck, Camuto
Group, , +1-203-940-3612 Web Site: http://www.jonesapparel.com/
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