Live Gamer to Power Payments for GREE in 46 Countries Worldwide
15 November 2012 - 1:00AM
Marketwired
Live Gamer, Inc. (www.livegamer.com), the leading monetization
solution provider for the interactive entertainment industry, today
announced that it has been selected to power payments for GREE, a
global leader in mobile social gaming. Game developers can now use
the HTML5-based GREE platform to publish games across platforms and
monetize worldwide by accepting credit cards, mobile payments, and
other methods in local currencies spanning 46 countries and six
continents.
The agreement with GREE represents a major move to support
mobile publishers and developers for Live Gamer, building on its
position as one of the world's leading integrated e-commerce and
advertising platforms. Enterprise customers including Facebook,
Take 2, Sony Online Entertainment, Electronic Arts, Conde Nast and
EMI amongst others leverage Live Gamer solutions to help monetize
their digital content. In addition to providing comprehensive
e-commerce and payment functionality, Live Gamer operates the
world's second-largest gaming ad network, helping its customers
acquire new users through its reach to over 90 million monthly
unique users.
By supporting GREE, a leading global mobile social platform,
Live Gamer is placed at the center of the tremendous opportunity
offered by the booming mobile game market which has been projected
to reach $17.6 billion in 2015 (source: Ichiyoshi Securities). As
smartphones and tablets drive exponential growth in mobile
connectivity, mobile developers have adapted new business models
based on "freemium" games: instead of being sold as a one-time
purchase, apps are offered free, and monetized through in-game
sales of virtual goods such as characters, accessories, weapons,
and virtual currency.
Through its relationship with Live Gamer, GREE will now enable
third-party developers using its platform to capture such payments
as well -- denominated in "GREE Coin" and paid for in dozens of
real-world local currencies, optimized for conversion rate. Instead
of having to create separate versions of their apps for iOS and
Android devices, the HTML5-based GREE platform allows developers to
create a single version that can be played on any HTML5-compatible
browser on any type of mobile device. The Live Gamer payment engine
will make it simple for developers to monetize a global audience
using a variety of payment methods, including PayPal™;
international credit cards including JCB, VISA, MasterCard, and
American Express; mobile payments through up to 166 mobile
carriers; and local methods via GREE Coin.
"We're thrilled to be working with GREE, whose unique platform
and leadership in social mobile gaming have helped to create
thriving worldwide communities of developers and players," said
Andrew Schneider, president and co-founder of Live Gamer, Inc. "Our
collaboration means that developers on GREE Platform will be able
to achieve higher monetization rates and truly global reach, while
consumers enjoy a rich, convenient, and intuitive experience for
enhancing their play through in-game commerce."
The Live Gamer Elements platform is the gold standard in online
monetization tools. Specializing in the requirements of
enterprise-level interactive entertainment companies, Live Gamer
offers a complete set of technologies and services to make
operating on a global scale cost effective and efficient. Live
Gamer's Elements platform includes global payment gateway
aggregation with over 110 payment methods spanning 200 territories;
white-labeled e-wallet functionality for multiple types of
currencies; catalog management and storefront tools for the
merchandising of virtual items, digital content and physical
products; merchandising tools to create promotions and marketing
events as well as industry-leading analytics to track and optimize
any e-commerce implementation.
About GREE, Inc. GREE is a global mobile
social gaming company at the forefront of mobile technology. GREE
is focused on building the world's leading mobile social gaming
ecosystem for users and developers, while creating and supporting
unique free-to-play game content. GREE is continuing to expand
globally and has offices in Tokyo, San Francisco, London,
Singapore, Seoul, Beijing, Amsterdam, Dubai, Sao Paolo and
Vancouver.
About Live Gamer, Inc. Live Gamer is the
world's first combined digital commerce and advertising platform.
With an advanced microtransaction and virtual economy engine,
global payment gateways, worldwide ad network and video incentive
advertising platform, Live Gamer helps online entertainment
companies drive maximize revenue from their content, and connects
advertisers to a network of over 60 million users across the US and
Europe. Live Gamer's technology has been adopted by leading
publishers in gaming, entertainment and social including Facebook,
GREE, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast.
Advertisers on the Live Gamer Media network include Blizzard, KFC,
Best Buy and Sony Computer Entertainment. For more information on
Live Gamer and its Elements, Ad Elements, and gamerDNA media
services, please visit www.livegamer.com.
Contact Amy Janzen for LiveGamer 917-209-6819 Email
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