- Nexen Tire starts its TV commercial across 54 European
countries
- The company expects to improve their corporate image and
increase brand awareness with the Eurosport TV commercial
- The company plans to strengthen its marketing activities by
actively utilizing their sponsorship of Manchester City FC
SEOUL, South Korea,
Nov. 30, 2015 /PRNewswire/ -- Nexen
Tire announces the launch of its first TV commercial across
Europe through Eurosport,
Europe's No.1 sports channel, in
order to strengthen its presence in the European market.
Photo - http://photos.prnewswire.com/prnh/20151130/291545
The 30-second commercial will air across 54 European countries
for 6 months, from December 2015 to
May 2016 via Eurosport, which
includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.
"By launching the Eurosport TV commercial, which was produced to
celebrate the partnership with Manchester City FC, a leading
football club in the Barclays Premier League, we are expecting to
take great strides in improving the corporate image and increasing
brand awareness in the European market," said Nexen Tire. "We will
continue to bolster our marketing activities in Europe in an effort to reach more European
customers and raise our brand value in these markets."
*Nexen Tire Eurosports TVC: http://bit.ly/1NX89uN
The commercial personifies Nexen Tire as a Manchester City FC
player scoring in a game to represent the company's
performance-driven technology and dynamic corporate image. The
commercial also reflects the company's premium positioning by
featuring alongside Manchester City FC. Furthermore, it was unusual
for Manchester city FC to have genuine fan club members
participating in a commercial shoot. The behind the scenes of the
commercial are scheduled to be released in December.
Nexen Tire, as the official partner of Manchester City FC, has
been implementing various marketing initiatives utilizing their
sponsorship rights. In addition, the company is planning to further
strengthen its marketing activity to enhance brand awareness in the
European market.
Meanwhile, Nexen Tire has been strengthening its global presence
with a focus on the European market in various ways. The company
signed an official sponsorship with Manchester City Football Club
in August 2015. Also, in October 2015, the company started the
construction of a new tire manufacturing plant in the Czech Republic, which will feature the most
advanced automation systems along with environmentally friendly
technologies. Commercial operation is planned to commence in
2018.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer
headquartered in Yangsan, South Gyeongsang Province, and in
Seoul, South Korea. Nexen Tire,
one of the world's fastest growing tire manufacturers, works with
491 dealers based in 141 countries around the world (as of
July 2015) and owns three
manufacturing plants -- two in Korea (Yangsan and Changnyeong) and
one in Qingdao, China. Another
plant in Zatec, Czech Republic
will be operational by 2018. Nexen Tire produces tires for
passenger cars, SUVs, and light trucks with advanced technology and
excellence in design. The company also focuses on producing UHP
tires, which are based on advanced technologies. Nexen Tire
supplies OE tires to global car makers in various countries around
the world. In 2014, the company achieved a grand slam of the
world's top 4 design awards for the first time amongst the various
tire makers in the world. For more information, please visit
http://www.nexentire.com.