SEOUL, South Korea,
Sept. 21, 2018 /PRNewswire/
-- As part of LG SIGNATURE's official partnership with the
LPGA Evian Championship, the company hosted a culinary challenge
featuring European star chefs. LG SIGNATURE – LG Electronics'
ultra-premium home appliance brand which offers innovative
technology infused with the Art of Essence – invited several
world-class chefs to create their own unique dishes under the theme
of that reflected their essence as a chef. The challenge was filmed
as part of a content series with a new episode broadcasted every
day at the 2018 Evian Championship which was held from September 13-16.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8405551-lg-signature-chefs-evian-championship/
The very first episode of the 'What's your signature?' series
featured Patrice Vander, a Michelin
star chef from Les Fresques at the
Hotel Royal. As the host, he introduced the rules behind the
challenge, prepared his unique take on a typical French tartar dish
and recommended wine that goes perfectly well with his dish.
Christopher Crell from Germany and Juan
Arbelaez – a Colombian chef based in France – also participated in the challenge
and created their own signature dishes in the next two episodes.
The signature dishes created by the two challengers were then
served to Park Sung-hyun and Chun
In-gee, two leading golfers participating in the 2018 Evian
Championship.
During the challenge, the chefs utilized LG SIGNATURE products
including the top-of-the-line refrigerator and newly launched wine
cellar while creating their dishes. The chefs were able to
streamline their meal preparation by taking advantage of the
numerous advanced features and technologies incorporated in the
aesthetically designed LG SIGNATURE range. These breakthrough
innovations include the wine cellar's Multi Temperature Control
which creates the ideal storage conditions for different types of
wine and Auto Open Door which gently opens the door when placing
one's foot at the bottom of the product.
"Entering our second year as the official partner of the Evian
Championship, we're pleased to have this opportunity to highlight
our LG SIGNATURE products, especially the recently launched wine
cellar. We are excited to present these products in a very
interesting way, as well as to support golfers," said Han Chang-hee, head of LG global marketing.
Last year LG entered into an agreement with the Ladies
Professional Golf Association (LPGA) to sponsor the Evian
Championship as a global partner until 2019. The masterpiece
recipes and content series can be found on LG SIGNATURE social
media.
About LG SIGNATURE
LG SIGNATURE is LG Electronics' ultra-premium brand. By uniting the
best of LG technology and design under a single brand, LG SIGNATURE
offers consumers a collection that boasts subtle elegance and
top-notch performance. The range of LG SIGNATURE products currently
includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing
machine, air purifier and award-winning "wallpaper" OLED TV W8. All
LG SIGNATURE products have one thing in common: uncompromising
quality and a focus on the essentials. LG SIGNATURE products have
won a number of industry awards for technological innovation and
sophisticated design, including 2017 CES Best of Innovation Award,
iF Gold Award 2016 and Red Dot Design Award 2016.
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SOURCE LG SIGNATURE