LOS ANGELES and TORONTO,
Dec. 11, 2019 /PRNewswire/ -- CJ
4DPLEX, the world's leading cinema technology company, in
partnership with Cineplex, one of Canada's leading entertainment and media
companies, today announced the expansion of immersive theatre
formats 4DX and ScreenX in locations across Canada.
The exciting multi-sensory 4DX experience is now open at three
new locations:
- Cineplex Cinemas Winston Churchill in Oakville, Ontario
- Cineplex Cinemas Hamilton Mountain in Stoney Creek, Ontario
- Scotiabank Theatre Edmonton in Edmonton, Alberta
And the panoramic experience ScreenX is now open at four new
locations:
- Cineplex Odeon Sunridge Spectrum Cinemas in Calgary, Alberta
- Cineplex Odeon South Edmonton Cinemas in Edmonton, Alberta
- Scotiabank Theatre Vancouver in Vancouver, British Columbia
- Scotiabank Theatre Toronto in Toronto, Ontario
A new 4DX location at Scotiabank Theatre Ottawa in
Ottawa, Ontario is targeted to
open December 13th, while
a new ScreenX location at Cineplex Cinemas Yorkdale in
Toronto, Ontario is targeted to
open December 17th. This
will bring the current total to six 4DX and six ScreenX screens in
theatres across Canada.
4DX's advanced theatre technology enhances the on-screen visuals
of action-packed blockbusters, transcending the traditional cinema
experience through special effects including motion-synchronized
seats, wind, fog, rain, lightning, snow, bubbles, vibration and
scents. The result is one of the most innovative cinema formats in
the industry, drawing fans into the action on the big screen.
ScreenX is the world's first multi-projection theatre technology
that allows a 270-degree panoramic movie watching experience.
ScreenX allows the audience to go beyond the frame of the
traditional movie screen, utilizing a proprietary system to expand
the centre screen image to the side walls, surrounding audiences
with imagery and providing the sense of being inside the movie.
"CJ 4DPLEX's partnership with Cineplex has been instrumental in
introducing our innovative 4DX and ScreenX technology to
Canada and we are thrilled to
continue our expansion," said JongRyul Kim, CEO of CJ 4DPLEX.
"Cineplex guests will love the 4DX experience with films from
action blockbusters to horror, comedy and animation enhanced for a
uniquely entertaining, immersive theatre-going experience. ScreenX
is a visually immersive experience where genre films, along with
action blockbusters and musicals benefit from the format's
extra-wide panoramic view."
"As Cineplex continues to expand our movie-going options, we are
excited to introduce these innovative experiences to more
movie-lovers across the country," said Kevin Watts, Senior Vice President, Exhibition,
Cineplex. "4DX and ScreenX exemplify our commitment to providing
guests with the latest cutting-edge cinema technologies and
creating memorable experiences that cannot be replicated at
home."
CJ 4DPLEX and Cineplex first partnered in 2016 to launch
Canada's first 4DX auditorium at
Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario. The second 4DX location
opened in August this year at Scotiabank Theatre Chinook in
Calgary, Alberta. In 2018, CJ
4DPLEX and Cineplex extended their partnership with the launch of
Canada's first ScreenX auditorium
at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
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SOURCE CJ 4DPLEX