STAMFORD, Conn., May 11, 2021 /PRNewswire/ -- Poland Spring® Brand 100% Natural
Spring Water, America's leading spring water brand, along with its
five regional spring water sister brands, announces a new national
campaign – Made For A Better Tomorrow. The campaign
highlights the six brands' industry-leading efforts to create new
bottles from existing materials and establishes a new
'One-for-One Promise' that commits
to donate bottled water to communities in need for every pledge to
recycle1.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8895151-poland-spring-water-made-for-a-better-tomorrow-recycling-campaign/
The campaign coincides with Ice Mountain® Brand 100%
Natural Spring Water's launch of better bottles, which have long
been 100% recyclable and are now also made with 100% recycled
plastic2 (rPET). With this latest milestone, all six
regionally distributed spring water brands now offer bottles made
with 100% recycled plastic2 and that are 100%
recyclable. This effort not only contributes to a circular economy
where bottles are made with other bottles, but also can help keep
plastic out of landfills, oceans and waterways.
With the new 'One-for-One
Promise,' for every person who pledges to recycle their
bottle during the campaign, the regional spring water brands will
donate a bottle of water back to that region. The brands are
working with Feeding America® and local organizations to
reach communities that have been hard hit by COVID-19, recovering
from storms, or facing longer-term water access issues.
The more people who pledge to recycle, the more water will be
donated across all six brands, with a total minimum donation of
nearly 200,000 and a maximum donation of nearly 3,000,000,
half-liter bottles of water1. The campaign ends on
October 14, 2021.
"Now more than ever, people want to make a difference and are
looking to connect with brands with purpose," said Yumi Clevenger-Lee, Executive Vice President and
Chief Marketing Officer, BlueTriton Brands. "Low recycling
rates across the country and access to clean drinking water in some
communities are two prevalent issues and our new
campaign1 invites people to join us and help make a
meaningful impact on both our planet and on the health of fellow
Americans. This is an example of how we are bringing to life our
passion to be a force for good and a force for growth."
The campaign and its 'One-for-One
Promise' provides a simple and safe way for people to help
make a difference, which is a growing trend coming out of the
pandemic. In a new study conducted on behalf of Poland Spring and its sister brands, over half
of Americans (53%) gave back to their community and took action for
the first time in their lives within the past year. Additionally,
more than half of Americans (56%) surveyed said they would rather
give back virtually instead of in-person. Harnessing this momentum,
Poland Spring and the other
regional brands hope to not only tap into this growing desire to
give back, but also inspire consumers to recycle more by connecting
these important habits to giving back to communities in need.
"Challenges like the coronavirus pandemic have demonstrated just
how resilient and remarkable communities around the country are —
and what can happen when people come together to support one
another," said Blake Thompson, Chief
Supply Chain Officer at Feeding America. "We're excited to be a
part of the Made For A Better Tomorrow campaign to help bring
drinking water to people who need it most."
This campaign is the latest initiative from Poland Spring's MadeBetter® mission
to take action for healthy communities and a healthy planet. In
2019, Poland Spring announced its
industry-leading plan to reach 100% recycled plastic2
across its still water portfolio by 2022. Beyond recycled plastic,
Poland Spring is collaborating
with the University of Maine to explore
bio-based packaging solutions, which could potentially use new
materials derived from sustainably harvested Maine wood as an alternative to plastic.
Poland Spring Brand's bottling
facilities in Maine also recently
received the highest level of certification from the Alliance for
Water Stewardship (AWS), recognizing the company's advanced-level
water stewardship and community engagement efforts in the
state.
The Made For A Better Tomorrow campaign will be hosted on
each regional spring water brand's website. To take the pledge for
any of the brands, people can scan the QR code on the label or
visit the websites with /pledge. Visit Poland Spring's pledge
at www.PolandSpring.com/pledge.
About Poland
Spring® Brand 100% Natural Spring
Water
Established in 1845, Poland
Spring® Brand 100% Natural Spring Water has been
served throughout the Northeast for more than 170 years. Filtered
by 10,000-year-old glacial aquifers of Maine, Poland
Spring offers a crisp, refreshing taste. Poland Spring has no additives, only the
naturally occurring electrolytes that provide a crisp, refreshing
taste. Poland Spring, along with
its regional sister brands Deer Park® Brand, Ozarka® Brand,
Arrowhead® Brand, Ice Mountain® Brand and Zephyrhills® Brand, are
made by BlueTriton Brands. To learn more,
visit: https://www.polandspring.com/.
About Feeding America®
Feeding
America® is the largest domestic hunger-relief
organization in the United States. Through a network of
200 food banks and 60,000 food pantries and meal programs, we
provide meals to more than 40 million people each year. Feeding
America also supports programs that prevent food waste and improve
food security among the people we serve; educates the public about
the problem of hunger; and advocates for legislation that protects
people from going hungry. Visit www.feedingamerica.org, find
us on Facebook or follow us on Twitter.
1 5/3/21-10/14/21. 33K bottles min/495K bottles max per brand (total of 198K bottles min/2.9M bottles max across six brands) One .5L
bottle of water, or the equivalent volume, will be donated for each
pledge.
2 Available in 20-ounce, 700-mL, 1-Liter and 1.5-Liter
still water sizes; Arrowhead available in 1.5-L still water size
only; labels and caps are recyclable, but not made with recycled
material. Bottles under 1-gallon size will be made with 100%
recycled plastic; labels and caps are recyclable, but not made with
recycled material.
Contact: Annick Bickson,
annick@thisismission.com
View original
content:http://www.prnewswire.com/news-releases/poland-spring-100-natural-spring-water-brings-bottles-full-circle-with-made-for-a-better-tomorrow-campaign-301288696.html
SOURCE Poland Spring