75% of website credibility is based on a website's overall
design. DesignRush recognizes Lift Media for its professional and
engaging website design for Vectornator.
MIAMI, June 29,
2022 /PRNewswire-PRWeb/ -- According to WebFX,
94% of customer's first impressions are design-related. In fact,
75% of a website credibility is based on a website's overall
design. This suggests that for a brand aiming to introduce its
product to consumers, a well-designed website is
non-negotiable.
DesignRush, a B2B marketplace connecting businesses with
agencies, through its Best Design Awards program, recognizes Lift
Media for its outstanding work on Vectornator website design.
The website design for Vectornator, an app for illustration
design, layout mockups, and typography creation, relies on a strong
combination of user experience, legibility and quality
messaging.
The UX design agency had a challenging task — to deliver a
creative design that aims to persuade professional and aspiring
designers about the app's quality and integrity.
It successfully managed to showcase the app's capabilities and
functionalities through design highlights such as:
- Full-screen background graphics and a very brief, to-the-point
messaging to introduce the app
- Clearly visible and colorful call-to-actions (CTAs)
- An animated line inviting users to scroll down and further
explore the site
- A homepage background that transitions to how the app looks on
a device
- Strong social proof including the number of downloads and
average rating score to make an impact on users
- A sticky main menu that facilitates navigation
- Brightly colored imagery on a dark background and vibrant
illustrations within a tablet screen to keep the users' focus on
the app's features
- Strategically placed boxes of text and illustrations to allow
for good layout flow
- Usage of Inter font (from the Google font library) to ensure
the website copy is legible and understandable
- Concise, benefit-driven copy to convince and educate the
users
- A mix of large headings, short paragraphs, and bullet points to
increase readability
- A switch from dark to light mode in the blog section to ensure
users easily consume the informative content
- And more
Explore the full design and expert analysis here.
According to Kattalin Idarreta, marketing director at Lift
Media, the Best Design Award helped increase website traffic,
leads, and ROI. It also complemented the agency's SEO and branding
efforts and supported reaching their KPIs.
"Within one month, the article attracted around 200 users to our
site," said Idarreta." They were mainly from industries we haven't
worked with before. And the main project we got was 25k USD. Winning the Best Design Award, alongside
the rest of our marketing action plan, has supported reaching our
KPIs. We got access to a new pool of clients we wouldn't have
reached otherwise. We find the exposure and generated traffic
valuable for the SEO and the Agency."
For a full list of winners in various categories with project
details and design reviews, visit Best Design Awards.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with
agencies through expert reviews and agency ranking lists, awards,
knowledge resources, and personalized agency recommendations for
vetted projects.
Media Contact
Maja Dukadinovska, DesignRush, 8008565417,
maja@designrush.com
Twitter
SOURCE DesignRush