Offering An Elevated Twist On A Classic
American Sauce
LOS
ANGELES, June 27, 2024 /PRNewswire/ -- Today,
TRUFF, the truffle brand known for reimagining and elevating pantry
staples, releases TRUFF Buffalo Sauce, its newest hot sauce
variation. TRUFF Buffalo Sauce is a bright and flavorful fusion of
the sophisticated elegance of black truffle, the tang of vinegar,
the kick of cayenne, and the lush silkiness of olive oil.
TRUFF has brought truffle-infused products to a broad consumer
base through its premium condiments line spanning hot sauce, pasta
sauce, mayonnaise, oil and salt. TRUFF's hero product, its hot
sauce, is a leading seller in the natural channel and the
fastest-growing hot sauce in conventional grocery. The new Buffalo
Sauce is the brand's latest addition on its quest to offer
unparalleled flavor experiences.
"Our take on buffalo isn't just about reimagining a staple
sauce; it's a reflection of our commitment to enhancing the
everyday dining experience," says Nick
Guillen, Co-Founder and Co-CEO at TRUFF. "We thoughtfully
combined luxury with tradition by incorporating the unmistakable,
bold flavor of TRUFF with the timeless flavor of buffalo sauce. The
result is a culinary masterpiece we like to call TRUFFALO."
The new sauce will be available in 6-ounce bottles topped with
TRUFF's distinctive truffle-inspired cap in a vivid orange.
Available online at TRUFF.com and on Amazon, TRUFF's new Buffalo
Sauce speaks to the brand's track record of successfully putting a
premium, stylized spin on consumer categories that have been
historically dominated by legacy brands.
TRUFF has experienced groundbreaking company growth since its
launch in 2017. The brand's distinctive flavor, high-quality
ingredients, new product innovation, and social following have
helped it build a significant base of loyal consumers, an
impressive list of collaborators, and accolades. The brand's latest
partnerships include launches with Lucasfilm, Popeyes Louisiana
Kitchen and The Super Mario Brothers Movie. Most recently,
the brand announced that SKKY Partners— Jay
Sammons and Kim Kardashian's
private equity firm focused on high-growth, market-leading consumer
brands — had acquired a significant minority stake in TRUFF.
For more information please visit TRUFF.com or @sauce on
Instagram.
ABOUT TRUFF
TRUFF's lineup of luxury pantry staples is
designed to elevate the dining experience. Originally founded
through a popular food and lifestyle Instagram blog called @sauce,
TRUFF immediately propelled into social media virality with the
release of its hot sauce in 2017. The brand quickly became the
fastest growing company in the hot sauce space due to its
distinctive flavor profile, pristine bottle, Truffle Inspired cap,
and of course the coveted Instagram account @sauce that makes
tagging a no-brainer. Taking inspiration from the flagship black
truffle experience, TRUFF has expanded its family of products to
include other popular favorites like Pasta Sauce, Mayonnaise, Oil
and Salt. You can find TRUFF's variety of products in stores
nationwide and around the world in the UK, Australia, Kuwait, and South
Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com
for more information and recipes.
CONTACT: Michelle Gabe,
michelle@truff.com
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SOURCE TRUFF