Joseph Drouhin announces its first wine shipment to the USA by Sailboat
08 July 2024 - 11:00PM
Business Wire
Maison Joseph Drouhin, renowned for the quality of its Burgundy
wines, is taking a new step in its sustainability commitment by
announcing its first wine shipment by sailboat. In partnership with
TOWT (TransOceanic Wind Transport), 15,000 bottles of 2022 Chablis
and Côte de Beaune white wines will set sail in summer 2024 aboard
the Anemos for a transatlantic voyage between Le Havre and New
York.
90% less CO2 Emissions and 98% less Sulphur Oxide
This initiative represents a strong commitment for the
Beaune-based company, adopting this innovative and sustainable mode
of transport in line with its long-established environmental
approach. This carbonless navigation allows for a 90% reduction in
CO2 emissions and a 98% reduction in sulphur oxide emissions while
ensuring the quality and integrity of the wines during the 15-day
voyage.
A Symbolic Journey to the United States
The USA holds particular significance for the Drouhin family,
which has owned an import company in New York and 100 hectares of
vineyards in Oregon for over 40 years. As pioneers in this region,
the Drouhin family continues to affirm its strong connection with
the American market, its first export market after France. This
first transatlantic voyage by sailboat is set to become a regular
occurrence, with two annual shipments planned in the coming years
until the arrival of new boats.
Joseph Drouhin: A Committed Actor
This initiative by Maison Joseph Drouhin is based on its core
values: Passion, Harmony, Audacity,
Regenerative, Excellence (PHARE, “Lighthouse” in
French).
Having long been committed to environmentally respectful
practices, it was one of the first Burgundy houses to adopt organic
and biodynamic viticulture practices in the late 1980s. It has
introduced innovative initiatives such as creating a lightweight
bottle in 2008.
Inspired by family values passed down through generations,
Maison Joseph Drouhin has long been committed to embodying the
principles of Corporate Social Responsibility (CSR) and actively
contributing to sustainable development in all its aspects.
Frédéric Drouhin, Chairman of the Executive Board and a member
of the fourth generation, expresses this vision by stating: "Today,
the employees of Maison Joseph Drouhin and I are proud of our
actions that go beyond the CSR approach. It represents not only our
core values but also our commitment to a better future for our
planet and future generations. Our goal for 2030 is to be a model
in our choices for preserving the wine heritage and ensuring its
resilience in the face of internal and external climatic and human
challenges."
Joseph Drouhin is the first wine company to have signed the
“Climate Business Convention”, reaffirming its commitment to
reducing its ecological footprint.
For Diana Mesa, General Manager, and Guillaume Le Grand,
President of TOWT, this commercial partnership is a true success:
"Joseph Drouhin, through its high-quality products and commitments
to respecting our environment, is an exceptional partner for TOWT.
Today, we are proud to collaborate together to decarbonize the
maritime sector and promote sustainable maritime transport."
About Maison Joseph Drouhin
Founded in 1880, Maison Joseph Drouhin has five generations of
experience and expertise and relies heavily on family tradition.
The estate comprises 100 hectares of vineyards, 14 of which are
Grand Cru and 30 Premiers Cru, all managed according to organic and
biodynamic viticulture principles since 1988. Additionally, the
Maison purchases grapes from loyal suppliers to complete its range
where it does not own vineyards. Respect for the originality of the
terroir and vintage, finesse, elegance, and harmony: this defines
the Joseph Drouhin style.
About TOWT
The Anemos is part of the new generation of sail cargo ships
from TOWT (TransOceanic Wind Transport) for transporting wines by
sail cargo ship. Currently being completed in Concarneau, this ship
will be inaugurated shortly in Le Havre before departing for New
York. The Anemos promises to reduce CO2 emissions by more than 90%
compared to traditional cargo ships thanks to its primarily
wind-powered propulsion. At 80 meters long with a cargo capacity of
1100 tons, Anemos is the largest and most efficient sail cargo ship
in its category. It is the first of eight vessels for the
company.
Select photos can be downloaded here.
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For more information: Maison Joseph Drouhin 7 Rue
d'Enfer, 21200 Beaune, France www.drouhin.com Tél. :
+33(0)380246888 Email : maisondrouhin@drouhin.com
Media contact in US : Cathy Lischak, Director of Marketing,
c.lischak@dreyfusashby.com Dreyfus Ashby & Co.