NEW
YORK, July 8, 2024 /PRNewswire/ -- In a move to
better serve the business goals of real estate professionals,
RLTYco has acquired the apartment buying and leasing service,
BabaFi. RLTYco plans to leverage BabaFi's technology platform which
matches buyers, sellers, renters and landlords in New York City to now also benefit real estate
agents through advanced and targeted lead generation. RLTYco will
continue to operate BabaFi under its well-established brand name,
creating a seamless transition for users.
Currently BabaFi helps buyers and renters create a relevant
search profile designed to clearly define the size, location and
amenities of their next apartment and then matches them to a list
of qualified options. The powerful platform benefits sellers and
landlords as well by pre-screening applicants, saving time, money
and resources.
"We have built a multi-layered business and financial support
system for real estate agents across the country which is made even
stronger with BabaFi's lead generation capabilities,"
said Briggs Elwell, RLTYco's co-founder and CEO. "At the same
time, we are able to continue to offer this highly regarded and
robust apartment search tool for buyers and renters throughout the
New York City area. It's a natural
move for our business model that benefits all aspects of the
transactions."
RLTYco has completed the integration of BabaFi's platform into
the RLTYco tech stack and ecosystem and is now managing BabaFi's
day-to-day operations. The company has retained all BabaFi
employees.
While BabaFi has operated exclusively in the greater
New York City area since 2019,
RLTYco has plans to expand strategically to other major
metropolitan markets in the near future.
Based in New York City, RLTYco
(www. RLTYco.com) was founded in 2021 by real estate
veterans Briggs Elwell and
Daniel Kennedy to be a strategic
resource for real estate professionals. RLTYco has four distinct
divisions that help agents manage the complexities of the real
estate business: RLTY Capital (commission funding), RLTY Tax, RLTY
Legal (business formation), and RLTY Health (healthcare coverage).
In addition, RLTY helps agents navigate the intricate landscape of
regulations and compliance so they can focus on what they do best:
selling real estate.
Contact: Lindsay Jensen, Ryan
Marketing, 860-874-8233
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SOURCE RLTYco