New feature lets publishers manage all
affiliate relationships in one place, securing highest EPCs
BOULDER, Colo.,
July 29,
2024 /PRNewswire/ -- Sovrn, a publisher
technology platform that helps content creators make and keep more
money, today announced the launch of Unified Optimization, a new
feature that generates more revenue by routing affiliate clicks to
the highest available earnings per click (EPC).
Unified Optimization is available to publishers using Commerce
Unified. Commerce Unified is a comprehensive tool to manage and
optimize an entire affiliate commerce business.
"Creators of affiliate links lose money and waste time manually
checking merchant rates," said Brian Lovett, VP of Commerce
Product, Sovrn. "With Unified Optimization, we're revolutionizing
affiliate marketing by integrating every affiliate network and
merchant relationship into a single platform, maximizing earnings
with unparalleled control and efficiency. This marks a new era of
power and precision for publishers and we're thrilled we can help
them make more money."
How it works: Sovrn's system is constantly learning the
optimal rate and conversion based on connections to every affiliate
network and 50,000 merchants. We use this continual learning to
automatically route the traffic to the optimal affiliate path in
real time so publishers can earn as much as possible on every
click. Implementing Unified Optimization means publishers no longer
have to choose between multiple affiliate networks that constantly
change rates and budgets. We do the routing and optimization for
you.
Publishers can now enable Unified Optimization, integrating all
of their merchant relationships into the yield optimization tool.
This ensures that the publisher's direct relationships are factored
into the real-time routing decisions to maximize revenue potential.
Manual control settings are always available in the event a
publisher would like to exclude certain merchant traffic from yield
optimization. With Unified Optimization, publishers are virtually
guaranteed to get the highest earnings-per-click EPC, whether
through Sovrn's affiliate connections, a publisher's own network
relationship or a direct merchant partnership.
Unified Optimization is available immediately to existing
Commerce Unified publishers. To learn more about the offering,
please visit sovrn.com/commerce-unified.
About Sovrn
Sovrn provides products and services
to thousands of online publishers to help them understand, operate,
and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in
New York and London.
With thousands of customers deploying advertising, affiliate
marketing, and data products across more than 80,000
websites, Sovrn reaches over 500 million active consumers
generating 40 billion page views every day. Sovrn has been a leader
in online publisher technology since its founding and has been
recognized by IAB, JICWEBS, and TAG for its role in combating
fraud and promoting pro-transparency initiatives.
Visit sovrn.com to learn more.
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SOURCE Sovrn Holdings, Inc.