Introducing Invati Ultra Advanced™ Collection
for Thicker, Fuller Hair
MINNEAPOLIS, July 31,
2024 /PRNewswire/ -- Thinning hair and hair loss are
growing concerns among women and men globally, so Aveda's
highly dedicated team of scientists – including biologists,
pharmacognosists and analytical chemists – are continuously
researching how best to address these issues. With more than two
decades of rigorous scientific research and an 8-year collaboration
with world expert authorities in skin and hair biology, Aveda has
unveiled an innovative solution for thinning hair, now available in
a new collection.
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Introducing Invati Ultra Advanced™, a high-performing,
multi-step system featuring a new and exclusive
triple-action Follicle Vitality Complex. Designed to be a
solution for both women and men with all types of thinning hair,
this 94%+ naturally derived1, vegan
collection fortifies strands to reduce hair loss by
77%2 when using the Invati Ultra
Advanced™ 4-step system, and instantly thickens hair up to
11%3 so you feel like you have 11,000
additional hairs on your head4 when
using the Invati Ultra Advanced™ 4-step system plus Invati Ultra
Advanced™ Thickening Foam. With the formidable efficacy of the NEW
Invati Ultra Advanced™, you'll feel the power of thicker, fuller
hair.
"The power of Invati Ultra Advanced™ comes from a decade of
relentless research, blending cutting-edge science with ancient
botanical wisdom," said Alison
Pawlus, PhD, Aveda Principal Scientist and
Pharmacognosist. "Backed by collaborative studies with the
University of Bradford, our pure plant extracts, meticulously
selected for potency, tackle thin hair head on, redefining care for
thinning hair. With a dedicated team of experts and a commitment to
green extraction, we are proud to be at the forefront of hair
care."
Plant Powered Performance
Healthy hair follicles are
vital for healthy hair. However, oxidative stressors such as free
radicals and pollution can lead to an unhealthy follicle
environment, so it is critical to protect these follicles
from oxidate stressors to support and maintain visibly healthy
hair. The Follicle Vitality
Complex5 in Invati Ultra
Advanced™ is a biotech breakthrough that helps boost energy and
protect against external aggressors to support healthy looking
hair.
After screening 1,000+ botanical actives, Aveda's team of
scientists selected 3 unique and complementary botanicals for
our exclusive Follicle Vitality Complex, each
meticulously chosen for its efficacy and potency through years of
research, ensuring a no-compromise approach to hair care:
- Eclipta Prostrata: a key invigorating ingredient that
amplifies cellular vitality, and known as the 'king of hair' in
Ayurvedic tradition
- Alpinia: a potent and powerful antioxidant exclusive to
Aveda, providing natural1 follicle protection from
extrinsic stressors
- Ginger: supports the hair follicle and its ability to
reduce cellular damage induced by stress and aging, resulting in
visibly healthier hair
Invati Ultra Advanced™ System
Marrying luxury with
efficacy, Invati Ultra Advanced™ boasts advanced technology,
incredible pure-fume™ aroma, and exquisite textures in a multi-step
system.
Step 1: Exfoliate
Invati Ultra
Advanced™ Exfoliating Shampoo: Light
Provides advanced
follicle care with wintergreen-derived salicylic acid that gently
exfoliates and purifies the follicle, while babassu-derived
cleansing agents gently cleanse and instantly remove pollution and
product build up. A blend of ayurvedic herbs invigorate the scalp
when massaged in, and a micellar cleansing system provides added
purification. Formulated for all textures of fine to medium
thinning hair types.
Invati Ultra Advanced™ Exfoliating Shampoo:
Rich
Provides advanced follicle care with
wintergreen-derived salicylic acid that gently exfoliates and
purifies the follicle, while babassu-derived cleansing agents
gently cleanse and instantly remove pollution and product build up.
A blend of ayurvedic herbs invigorate the scalp when massaged in.
Contains 50% more conditioning
ingredients6 for added nourishment.
Formulated for all textures of medium/thick or dry thinning hair
types.
Step 2: Thicken
Invati Ultra
Advanced™ Thickening Conditioner: Light
Conditions and
nourishes hair while a botanical plumping blend instantly thickens
hair, increasing diameter from root to tip. Detangles and
strengthens fragile, thinning hair. Formulated for all textures of
fine to medium thinning hair types.
Invati Ultra Advanced™ Thickening
Conditioner: Rich
Conditions and nourishes hair while a
botanical plumping blend instantly thickens hair, increasing
diameter from root to tip. Detangles and strengthens fragile,
thinning hair. Deeply nourishes hair with 50% more emollient rich
conditioning agents7. Formulated for all
textures of medium/thick or dry thinning hair types.
Step 3: Revitalize
Invati Ultra
Advanced™ Revitalizing Scalp Serum
Creates a healthy
follicle environment to support a healthy hair
lifecycle8; powered by our exclusive Follicle
Vitality Complex. The formula also features Japanese Knotweed
(Resveratrol) which penetrates to help support hair's natural
keratin.
Step 4: Fortify
Invati Ultra
Advanced™ Fortifying Leave-In Treatment
Features a
protective plant oil blend to strengthen and stabilize thinning
hair fibers from root to tip protecting from hair fall due to
breakage from brushing, along with vegan lactic acid that helps
resurface and seal the hair cuticle for a smooth, shiny finish.
Helps control frizz for 24 hours, strengthens, and protects from
heat damage up to 450˚F or
230˚C.
Step 5: Styling
Invati Ultra
Advanced™ Thickening Foam
Instantly increases hair diameter
with the power of amla and rice protein for thicker, fluffier and
more voluminous hair from roots to ends that lasts all day. Fights
frizz and provides flexible, touchable hold and shine, while
protecting from blow-drying.
Responsible Sourcing
Aveda is committed to responsible
sourcing and processing of botanical ingredients. For the launch of
Invati Ultra Advanced™, Aveda uses responsibly sourced, certified
organic ginger root extract, eclipta prostrata leaf extract, amla
extract and turmeric root extract. Aveda's supplier of these
ingredients has programs to drive environmental and social
improvements including ethical sourcing and labor practices, safe
working conditions, fair wages, commitment to social and
environmental policies and programs, local impact initiatives, and
respect for consumers. The supplier cultivates these ingredients in
its own organic farms, and also provides ongoing educational
support in organic cultivation techniques to farmers within their
network. These ingredients are extracted using carbon dioxide, a
process that leaves no chemical solvent residues. Then these
precious ingredients are then manufactured into the Invati Ultra
Advanced™ formulas at Aveda's headquarters in Blaine, Minnesota, USA.
Packaging Sustainability
The Invati Ultra Advanced™
collection features bottles and tubes made from minimum 90%
post-consumer recycled plastic, furthering Aveda's dedication to
sustainability.
Availability
Invati Ultra Advanced™ is available
July 31st, at Aveda stores, partner
salons, specialty retailers, and online at aveda.com.
About Aveda
A force of nature since 1978, Aveda was
founded by hair stylist Horst
Rechelbacher with a mission to care for the world we live
in. Crafted with care for people and planet, Aveda creates vegan,
plant-powered and high-performance products for hair, skin and body
using botanical technologies and green chemistry, combining the
principles of modern science and the ancient art of Ayurvedic
healing. Aveda is Leaping Bunny approved and a certified B
Corporation, meeting high verified standards of social and
environmental performance, transparency, and accountability. Aveda
products are available in more than 45 markets worldwide across
freestanding stores, partner salons, specialty retailers and on
aveda.com. For every hair, everyone.
1Naturally derived across the franchise per the ISO
16128 Standard. From plant, non-petroleum mineral sources, and/or
water.
2 Reduction in hair loss due to breakage, from
repeat grooming test on tresses after use of Invati Ultra
Advanced™ 4 Step System of shampoo, conditioner, serum and
leave-in.
3 Ex vivo testing after using the Invati Ultra
Advanced™ 5 Step System of shampoo, conditioner, serum, leave-in
and foam.
4 On average, people have 100,000 stands of hair on
the head.
5 Refers to Eclipta Prostrata, Alpinia Officinarum
Root, and Zingiber Officinale (Ginger) Root Extract, which can help
protect the follicle from external aggressors for visibly healthy
hair.
6 Compared to Invati Ultra Advanced™ Exfoliating
Shampoo: Light.
7 Compared to Invati Ultra Advanced™ Thickening
Conditioner: Light.
8 Supports hair lifecycle by nourishing hair root and
anti-hair breakage.
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