43% of streaming media player owners report using Roku the
most often
DALLAS, Aug. 1, 2024
/PRNewswire/ -- Parks Associates' recently released Tech
Ecosystem Dashboard reveals Roku is the most popular brand
of streaming media players, followed by Amazon. Parks Associates'
consumer survey of 8,000 internet households reveals 43% of
streaming media player (SMP) owners report using Roku the most
often. Thirty-five percent of SMP owners report they use an
Amazon-branded SMP the most often to watch video content.
"Historically, Amazon and Roku have dominated the streaming
media player market, and our research shows their dominance
continues," said Sarah Lee, Research
Analyst, Parks Associates. "Other competitors such as Apple and
Google have held on to their respective shares but do not show much
growth as of yet."
Streaming media players have increased their market share in US
households, with 46% of US internet households owning at least one
of the devices, but they trail smart TVs, which are in 68% of US
internet households. SMPs are also behind smart TVs as the most
commonly used device to watch video.
Among US internet households that own at least one
internet-connected entertainment device, 56% consider the smart TV
as the primary device for consuming video, while 34% consider an
SMP as their primary viewing device. Together, smart TVs and
streaming media players are the primary viewing device for 90% of
households, while other devices such as gaming consoles and smart
Blu-ray players are now squeezed out.
"Today, smart TVs are much more affordable, as are streaming
media players," Lee said. "These devices offer consumers
cost-effective solutions as well as an ecosystem-consistent
experience."
Consumer Insights Dashboards present survey-based
consumer research that tracks foundational market metrics, such as
product or service adoption, household spending intentions, churn,
and key tracking metrics on leading industry players. This research
is available for purchase.
Parks Associates will share key findings from the firm's
consumer research on entertainment devices and services at the
Future of Video virtual session "State of Streaming Services
and Future of Entertainment," August 15, 2 PM CT US. The session highlights the
competitive strategies of major players, the impact of new
entrants, and the ongoing challenges in content creation,
distribution, and monetization, with visionary presentations from
JWP (JW Player) and Snorble.
To schedule an interview with an analyst or to request specific
data, please contact Mindi Sue
Sternblitz-Rubenstein at 381200@email4pr.com or
972-490-1113.
About Parks Associates
Parks Associates, a
woman-founded and certified business, is an internationally
recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in
1986, Parks Associates provides business intelligence and research
services through its proprietary methodologies developed over
decades, including quarterly surveys of 10,000 internet
households.
The company's expertise crosses many industries: home security
and smart home, streaming video, broadband and pay-TV services,
digital media and platforms, gaming, Wi-Fi and home networks,
connected health, support, consumer electronics, home control
systems, energy management, and tech solutions for the
multi-dwelling (MDU), small-to-medium business (SMB), and
commercial building markets.
Each year, Parks Associates brings thousands of leaders together
for its webinars and annual events. The firm hosts the annual
executive research and strategy conferences CONNECTIONS™, Connected
Health Summit, Smart Energy Summit, Smart Spaces, and Future of
Video. https://www.parksassociates.com
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SOURCE Parks Associates