The viral body care brand will activate at
Lollapalooza to celebrate its latest limited-edition fall
products
COPPELL,
Texas, Aug. 1, 2024 /PRNewswire/ -- Tree Hut,
America's No. 1 Body Scrub brand, is turning up the volume this
season and partnering with Lollapalooza in Chicago as an official sponsor of the mega
event. August 1st through
the 4th, Tree Hut's Self-Care Studio will be on-site at
Lollapalooza with a Remix Your Self-Care experience where
festivalgoers can check out the brand's most iconic body care
offerings – including its newest limited-edition Fall scents,
Pumpkin Pop and Cherry Rave.
For its first foray into the festival world, Tree Hut will give
Lollapalooza attendees an immersive experience where they can come
into a 360-booth setup that mimics a classic spinning record
player. Festivalgoers can enter the space and interact with the
brand, while seeing, smelling and feeling Tree Hut Body Washes,
Scrubs, Butter, Lotions, Body/Shave Oils, Serums and Fragrance
Mists. To give guests a body glow-up for the festival, Tree Hut is
offering arm marbling at their booth space, where festivalgoers can
get colorful and vibrant streaks to show off their unique
style.
"We are thrilled to partner with the powerhouse music festival,
Lollapalooza, and bring Tree Hut to life for music fans, capturing
the upbeat energy of the event and offering an immersive look into
our top hits and newest launches," said Associate Director of
Marketing & Creative Development, Hazel
Smith. "For so many of our brand loyalists, music is a form
of self-care that goes hand in hand with their daily body care –
from singing in the shower to making the perfect 'get ready'
playlist – which was a huge inspiration for our new limited-edition
Fall collection that will remix our consumers' routines."
Lollapalooza fans will get an exciting first look at Tree Hut's
new line of musically-inspired Pumpkin Pop and Cherry Rave scents that are launching in some of
the brand's beloved forms – Body Wash, Shea Sugar Scrub and Whipped
Shea Body Butter. Giving fans a new favorite scent to enjoy while
singing in the shower, Pumpkin Pop will bring a twist on the
traditional scent of pumpkin with secondary notes of orange,
candied hazelnuts, clove, vanilla and more. This formula features
Pumpkin Seed Oil, which is rich in vitamins E and C, plus
antioxidants and Apple Cider Vinegar, which has anti-inflammatory
properties and helps tone and improve the look of skin, as well as
Shea Butter for deep hydration. Tree
Hut's brand-new Cherry Rave will
offer an upbeat scent of wild cherry, raspberry, clove and
cedarwood packed with Yuzu, which helps brighten and tone skin
texture and pores, and a Hydrating Oil Complex, which features
avocado, kiwi and orange oils that have skin-brightening
antioxidants and natural moisturizers. The brand's new fall scents
will be available in early August online and in-store at Target,
Ulta and Walmart.
To celebrate the Lollapalooza partnership, Tree Hut is flying
out six lucky fans and a friend to experience the festival and have
the ultimate 'get ready' experience with the brand's latest
launches.
To round out the fall launch hype, Tree Hut is collaborating
with popular nail care brand, essie. Combining Tree Hut's
Cherry Rave and Pumpkin Pop body
care lines and bold nail colors from essie to add a pop of
personality to a look, consumers will be festival-ready from head
to toe in no time. The brands are highlighting the vibrant nail
colors and packaging to bring consumers an irresistible self-care
day crossover. Tree Hut x essie is available this August in
Ulta.
About Tree Hut
Tree Hut believes that everyone deserves to take time in their
day to feel good. The family-owned brand still produces out of
Coppell, TX and has spent twenty
years making high-quality skin and body care at an affordable
price. The now global Tree Hut brand has grown to include body,
shave, face and lip collections, known for delicious scents, bright
packaging and premium ingredients. With an uplifting, inclusive
approach to self-care, Tree Hut has built its brand largely via
word of mouth, with customers and beauty influencers alike
passionately sharing their favorite products and avidly
anticipating seasonal launches.
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SOURCE Tree Hut