Salt Life Continues to Expand Retail Footprint
20 September 2019 - 2:29AM
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear and lifestyle apparel products, today announced the
opening of its Salt Life brand’s newest brick and mortar retail
location. The new Salt Life store is located in Orlando,
Florida, at The Florida Mall (8001 S. Orange Blossom Trail) and is
the brand’s seventh overall location and fourth in the Florida
market. An additional Salt Life store is scheduled to open
this fall in Key West, Florida, and the Company plans to make the
Salt Life brand even more accessible to consumers through the
opening of multiple additional brick and mortar retail locations
over the next several years.
“Our investments in direct-to-consumer
strategies including brick and mortar retail and e-commerce are key
drivers in growing the Salt Life brand’s awareness and reach,”
commented Robert W. Humphreys, Chairman and Chief Executive Officer
of Delta Apparel, Inc. “We are excited about our plans to further
expand the Salt Life retail footprint in the near term through new
locations across Florida and in other Southeastern markets, and
will continue to look for opportunities to increase the brand’s
exposure both through direct-to-consumer strategies and
partnerships with national and regional retailers.”
Salt Life Group President Jeff Stillwell added,
“We love the new Orlando location, our first in a mall setting, and
the growth our brand continues to enjoy in the Florida
market. Our brand was born in the Sunshine State and it
continues to be at the heart of our business. We hold several
key Salt Life events in Orlando each year and we believe the new
store will serve as a prime location for area visitors and locals
to discover the brand and start living the Salt Life. ”
About Salt LifeSalt Life is an
authentic, aspirational and lifestyle brand that embraces those who
love the ocean and everything associated with living the “Salt
Life.” Founded in 2003 by four avid watermen from Jacksonville
Beach, Florida, the Salt Life brand has widespread appeal with
ocean enthusiasts worldwide. From fishing, diving and surfing, to
beach fun and sun-soaked relaxation, the Salt Life brand says, “I
live the Salt Life.” Numerous professional athletes, sportsmen and
other ambassadors in the fishing, surfing, diving, rock, pop and
country music worlds have an alliance with the brand through
cross-marketing partnerships (https://www.saltlife.com/athletes/).
The brand is visible in areas across the media, sports and popular
culture landscapes, including music videos, national tour
sponsorships, fishing and outdoors-related television shows,
professional auto-racing events, and Salt Life’s popular YouTube
channel. From its first merchandise offerings in 2006, Salt Life
has grown with distribution in surf shops, specialty stores,
department stores and sporting goods retailers. Salt Life products
are also available to consumers at www.saltlife.com and at Salt
Life’s various branded retail stores, including locations in
Huntington Beach and San Clemente, California; Daytona Beach, Tampa
and Orlando, Florida; and Columbus, Georgia. The brand’s flagship
store is located in Jacksonville Beach, Florida, where the term
“Salt Life” was coined over 15 years ago, and an additional
location is scheduled to open later this year in Key West,
Florida.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating
subsidiaries, Salt Life, LLC, M. J. Soffe,
LLC, and DTG2Go, LLC, is an international design,
marketing, manufacturing, and sourcing company that features a
diverse portfolio of core activewear and lifestyle apparel and
related accessory products. The Company sells casual and
athletic products through a variety of distribution channels and
distribution tiers, including department stores, mid and mass
channels, e-retailers, sporting goods and outdoor retailers,
independent and specialty stores, and the U.S.
military. The Company’s products are also made
available direct-to-consumer at its branded retail stores and on
its websites at www.saltlife.com, www.coastapparel.com,
www.soffe.com and www.deltaapparel.com. The Company’s
operations are located throughout the United
States, Honduras, El Salvador, and Mexico, and it
employs approximately 8,300 people worldwide. Additional
information about the Company is available
at www.deltaapparelinc.com.
Cautionary Note Regarding
Forward-Looking Statements
This press release may contain “forward-looking”
statements that involve risks and uncertainties. Any number
of factors could cause actual results to differ materially from
anticipated or forecasted results, including, but not limited to,
the volatility and uncertainty of cotton and other raw material
prices; the general U.S. and international economic conditions;
competitive conditions in the apparel industry; restrictions on our
ability to borrow capital or service our indebtedness;
deterioration in the financial condition of our customers and
suppliers and changes in the operations and strategies of our
customers and suppliers; changing consumer preferences or trends;
recalls, claims and negative publicity associated with product
liability issues; and the other factors set forth in the "Risk
Factors" contained in our most recent Annual Report on Form
10-K filed with the Securities and Exchange
Commission. Except as may be required by law, Delta
Apparel, Inc. expressly disclaims any obligation to update
these forward-looking statements to reflect events or circumstances
after the date of this press release or to reflect the occurrence
of unanticipated events.
Company Contact: |
Deborah
MerrillChief Financial Officer(864) 232-5200 x6620 |
|
|
Investor Relations and Media Contact: |
ICR, Inc. |
Investors:Media: |
Tom Filandro,
646-277-1235Jessica Liddell, 203-682-8208 / DLAPR@icrinc.com |
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