Kowabunga! Partners with Image Advantage to Boost Publisher Success
21 August 2008 - 6:04AM
Business Wire
Kowabunga!� (www.kowabunga.com)(AMEX:THK), a leading provider of
interactive, performance-based advertising networks and technology
platforms, today announced a new partnership in place with Image
AdvantageTM (www.worthathousandwords.com), a company that matches
images to paid text ads in real time to boost clicks and revenue
for publishers and advertisers. �Through the ValidClick� Search
Network and other Kowabunga! performance-based marketing solutions,
we continue to find more efficient and innovative methods to boost
results for publishers and advertisers alike,� said Stephen Lerch,
Chief Revenue Officer at Kowabunga!. �We help both publishers and
advertisers improve performance by applying the right technology or
forming partnerships with unique technology providers like Image
Advantage to obtain a competitive edge. In this case, the increased
payout for publishers and advertisers was immediate.� To improve
the effectiveness of a text ad listing, Image Advantage combines
relevant images with the text ads to communicate an advertiser�s
message in a visual and more effective manner. We believe the Image
Advantage proprietary technology provides a more compelling and
engaging user experience that improves click through rates and
revenue for publishers, often while boosting conversion rates for
ad campaigns. �The Web has grown into a rich, visual experience for
users today, and it only makes sense that by integrating images or
other multimedia into text ads, advertisers and publishers can
better engage consumers,� said Michael Lyons, CEO of Image
Advantage and its parent company, VPP Technologies, Inc. Kowabunga!
currently provides Image Advantage as part of its ValidClick�
Search Network but may also incorporate the performance enhancing
service into other solutions. �Kowabunga! advertisers have achieved
excellent results during both the initial test period and
subsequent to implementation,� added Lerch. �The results have been
consistently positive across a wide range of publishers large and
small, including sites dedicated to local search, local
directories, natural search, shopping comparison and travel.� About
Kowabunga! Inc. Think Partnership Inc. is now doing business under
the name "Kowabunga! Inc." and will seek formal shareholder
approval to change its legal name to Kowabunga! Inc. later in 2008.
Kowabunga Marketing Inc. will continue as a subsidiary, operating
its affiliate network and related products. Kowabunga! Inc. is the
leading provider of interactive performance-based advertising
networks and technology platforms. Kowabunga! provides a
comprehensive and integrated set of scalable and cost-effective
marketing solutions for both advertisers and publishers. These
solutions increase customer retention and revenues through a
diverse set of related marketing channels, including affiliate
marketing, click-fraud-protected pay-per-click advertising, lead
generation, interactive direct marketing, integrated offline
advertising, campaign management, public relations and branding.
Kowabunga! also operates several direct-to-consumer services
including online dating, online education and home business
opportunities. High-profile brands include ValidClick AdExchange�,
MyAP�, PrimaryAds�, BabyToBee�, Second Bite� and MSA. For more
information, visit www.kowabunga.com. Forward Looking Statements
Statements made in this press release that express the company's or
management's intentions, plans, beliefs, expectations or
predictions of future events are forward-looking statements. Those
statements are based on many assumptions and are subject to many
known and unknown risks, uncertainties and other factors that could
cause the company's actual activities, results or performance to
differ materially from those anticipated or projected in such
forward-looking statements. For a discussion of these risks, see
the company's report, as filed with the Securities and Exchange
Commission on Form 10-K, filed March 31, 2008, under the section
headed "Risk Factors." The company cannot guarantee future
financial results, levels of activity, performance or achievements,
and investors should not place undue reliance on the company's
forward-looking statements.
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