22nd Century’s RED SUN Brand Launches Extremely Nicotine Campaign; Company Showcases ‘Extremist’ RED SUN Brand Enthusia...
22 December 2015 - 4:21AM
Business Wire
22nd Century Group, Inc. (NYSE MKT: XXII), a plant
biotechnology company focused on tobacco, announced today that the
Company will now highlight the “soul” of its RED SUN brand as
“Extremely Nicotine” on consumer advertising materials. This change
is in response to strong customer feedback showing that smokers in
targeted demographic groups view RED SUN’s high nicotine content as
a compelling product feature.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151221005946/en/
RED SUN Extremists display their passion
for the novel, high nicotine brand. (Photo: Business Wire)
Unlike 22nd Century’s MAGIC brand cigarettes that feature the
world’s lowest nicotine tobacco cigarettes (95% less nicotine than
conventional brands), independent lab tests show that RED SUN’s
high-grade, whole-leaf tobacco contains substantially more nicotine
than market-leading brands like Marlboro®, Camel® and Newport®.
Made specifically for adult smokers who appreciate a bold, natural
tobacco taste, RED SUN cigarettes are produced in 22nd Century’s
Mocksville, North Carolina factory. Like “craft brews” that have
become popular across the United States, RED SUN caters to
discerning smokers who shun mass market cigarettes in favor of
small, independent brands that stand for something more.
Though very new to the market and only available in select
retail outlets, RED SUN is already appreciated by many smokers as
“America’s best cigarette.” 22nd Century describes the brand as
“Unapologetic... Authentic... Different.” Positioning RED SUN as a
counter-culture brand that offers free-thinking smokers a choice,
the Company has been pleasantly surprised at smoker’s enthusiasm
for “extreme nicotine.”
To demonstrate their enthusiasm for the RED SUN cigarette brand,
dozens of adult smokers – RED SUN Extremists – have entered the
Company’s novel RED SUN Permanent Tattoo Promotion. The contest
invites adult smokers in select markets across the country to
design and wear original RED SUN permanent tattoos on their bodies.
Initially expecting only a token number of entries in a handful of
cities to participate, the Company is delighted that more than 50
RED SUN customers have already taken up the challenge to become RED
SUN emissaries with some of the most fantastic tattoos imaginable.
(See RED SUN Extremists in the photos that accompany this
article.)
“We own the formula for America’s best, most authentic
cigarettes. Indeed, no other brand matches RED SUN’s extreme
nicotine,” explained Henry Sicignano III, President and Chief
Executive Officer at 22nd Century Group. “RED SUN is bold and
decidedly unapologetic… RED SUN gives smokers the freedom to enjoy
greater satisfaction with every cigarette.”
Though not every RED SUN smoker has commissioned a permanent
tattoo, after launching the RED SUN brand less than one year ago,
22nd Century has found that RED SUN smokers are surprisingly
passionate about the brand. Here are a few of the many customer
testimonials we have received:
“I tried some RED SUN cigs recently… and
thought they were great… the RED SUN cigs were as flavorful if not
even bolder than American Spirit. I’ll be buying [RED SUN] again
and sharing them with friends. Well done!” – Erick from Oregon
“I love smoking, always have and always will.
I find your unapologetic approach refreshing.” – Michael from
Minnesota.
“I LOVE RED SUN. They are amazing!” – Megan
from New York
“The clerk from the corner store… turned me
on to RED SUN; now I wouldn’t smoke anything else!” – David from
California
“I admire your company and mission.” – Jack,
from New York
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants and the level of cannabinoids in
cannabis plants through genetic engineering and plant breeding. The
Company’s primary mission is to reduce the harm caused by smoking.
22nd Century currently owns or exclusively controls more than 200
issued patents and more than 50 pending patent applications around
the world. The Company’s strong IP position led to a licensing
agreement with British American Tobacco (“BAT”), the world’s second
largest tobacco company. Visit www.xxiicentury.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release, including but not limited to our future revenue
expectations. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
fiscal year ended December 31, 2014, filed on February 5, 2015,
including the section entitled “Risk Factors,” and our other
reports filed with the U.S. Securities and Exchange Commission
which attempt to advise interested parties of the risks and factors
that may affect our business, financial condition, results of
operation and cash flows. If one or more of these risks or
uncertainties materialize, or if the underlying assumptions prove
incorrect, our actual results may vary materially from those
expected or projected.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151221005946/en/
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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