Global Provider Chooses Softrax Solutions to Automate Worldwide Financial Operations CANTON, Mass., May 16 /PRNewswire/ -- Softrax Corporation, a leading provider of billing and revenue management solutions, today announced that ARI (OTC:ARIS) (BULLETIN BOARD: ARIS) , a leading provider of technology-enabled business solutions that help equipment dealers build sales and profits, has signed on to implement a full range of Softrax products. Specifically, ARI will implement Softrax solutions for revenue management, complex billing, renewal management, business intelligence, and professional services automation. ARI provides a range of products and services, including catalog publishing, marketing, consulting and other electronic services to over 29,000 equipment dealers and distributors operating in 89 countries. ARI has been using customized systems in conjunction with another accounting software package to manage all aspects of their complex financial operations. But given the expansion of products and services provided to an increasing number of customers, they felt it was important to standardize on contemporary, commercially-available software in order to increase efficiency and to enable better decision-making through better information. "We found no other products that could meet all of our requirements as well as Softrax did," said Timothy Sherlock, Chief Financial Officer at ARI. "Softrax solutions provide the depth of functionality required by even our most challenging revenue management processes. Their demonstrated ability to handle very complex bill preparation, automatically track renewals, and accurately execute our revenue recognition policy was fundamental to the selection. These capabilities, along with their Business Intelligence software, which provides a tool for forecasting and planning for the future, made the decision to go with Softrax clear." "Softrax brings an unparalleled depth of industry experience and financial expertise to bear on the requirements of companies such as ARI," said Gottfried Sehringer, Vice President of Marketing at Softrax. "We are very pleased with their choice, and look forward to working with them as a customer." About ARI ARI is a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets. ARI currently provides approximately 89 parts catalogs (many of which contain multiple lines of equipment) for approximately 72 equipment manufacturers in the U.S. and Europe. Approximately 81,000 catalog subscriptions are provided through ARI to more than 29,000 dealers and distributors in approximately 89 countries in a dozen segments of the worldwide equipment market including outdoor power, power sports, ag equipment, recreation vehicles, floor maintenance, auto and truck parts aftermarket, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI also provides dealer marketing services, including technology-enabled direct mail, email and an award-winning dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition, ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in England and France providing marketing and support of its products and services. About Softrax Softrax Corporation is a leading provider of enterprise billing and revenue management software solutions that fundamentally change the way companies manage, analyze, report, and forecast their revenue. Softrax solutions automate the entire revenue cycle, from complex billing and contract renewals, through revenue recognition, reporting and forecasting. Hundreds of corporations benefit from using Softrax to maximize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held. More information can be found at http://www.softrax.com/, http://www.revenuerecognition.com/, and by calling 1.888.4 SOFTRAX. DATASOURCE: Softrax Corporation CONTACT: Linda Wilson of Softrax Corporation, +1-781-830-9308, Web site: http://www.softrax.com/

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