Direct Social Media Marketing Now Available from Acxiom
11 September 2009 - 2:06AM
Business Wire
Companies seeking to launch profitable and measurable direct
marketing campaigns through social media now have access to the
necessary capabilities through a first-of-its-kind platform from
Acxiom® Corporation (Nasdaq: ACXM).
“Acxiom Relevance-X® Social gives companies actionable
strategies by bringing consumer insight to social media marketing,
allowing marketers to engage, communicate and track the
effectiveness of social campaigns,” said Tim Suther, Acxiom senior
vice president, Global Multichannel Marketing Services. “While many
brands struggle to enter this booming market, our clients are now
able to effectively engage and deliver ROI.”
Social is the latest offering in Acxiom’s suite of Relevance-X
products and solutions. With the ability to engage socially active
customers and prospects in their preferred networks, marketers can
link that knowledge to relevant communications that ignite
conversations on behalf of the brand. Measurement and quantifiable
ROI are now available in the fastest-growing digital marketing
channel thanks to a single point of integration for managing social
media campaigns.
Forrester Research illustrates the potential marketing power of
social media in an August 24 report titled “The Media Meltdown
Makes Integrated Marketing an Imperative,” by Vice President and
Principal Analyst David Card.
“Audiences are increasingly the creators of content,” the report
notes. “But they listen to each other not just for entertainment
but also for information and advice. Thirty-two percent of US
consumers say they trust online consumer opinions, a figure 10
points higher than TV…” The report also states, “Tomorrow’s
integrated marketing blends multichannel branded content with
social media and strives to create a media analysis feedback
infrastructure to enable message and media tuning on the fly.”
Such capabilities are already becoming a reality. “Acxiom
delivers ‘tomorrow’s integrated marketing’ today,” said Michael
Gorman, vice president for strategy, Acxiom Global Multichannel
Marketing Services. “We help clients align their customer and
prospect marketing efforts with the activity of those individuals
in the social media space, including degree of activity and
influence.”
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe and Asia-Pacific.
For more information about Acxiom, visit www.acxiom.com.
Acxiom and Acxiom Relevance-X are registered trademarks of
Acxiom Corporation.
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