Inuvo Partners With LiveRamp to Expand Audience Targeting Capabilities
27 September 2017 - 10:01PM
Inuvo, Inc. (NYSE MKT:INUV), a global advertising technology
company, today announced a partnership with LiveRamp®, an
Acxiom® company (NASDAQ:ACXM) and leading provider of
omnichannel identity resolution.
The partnership will allow LiveRamp’s network of more than 500
partners the opportunity to utilize Inuvo’s IntentKey™ (enhanced by
LiveRamp IdentityLinkTM), a highly predictive intent recognition
system used by advertisers to locate and engage in-market audiences
with precision across desktop and mobile devices. This
expanded capability will also benefit existing and prospective
Inuvo Visual Monetization Platform (VMP) publisher clients through
improved campaign performance from cross-device recognition.
Through this partnership, consumers will experience more relevant
digital engagement from brands.
“LiveRamp is the world leader in linking seemingly disparate
data. By combining LiveRamp’s identity resolution technology
with Inuvo’s IntentKey, we create a highly differentiated and
powerful new audience targeting solution for media buyers,” said
Trey Barrett, COO of Inuvo. “The IntentKey is continuously learning
to decode human intent and has been built by analyzing consumer
engagement during the course of 10 years across 12 billion web
pages and has more than 200 million active unique and anonymous
user profiles.”
“Advertisers and agencies are seeking better ways to understand
consumers’ interests and deliver the most relevant messages to
their customers at the right time,” said Jeff Smith, LiveRamp’s
chief marketing officer. “We’re excited about the predictive intent
capabilities Inuvo brings to this partnership that offer
advertisers the ability to apply additional context to their
interactions with consumers, and ultimately deliver a better
customer experience.”
About Inuvo, Inc. Inuvo®, Inc. (NYSE
MKT:INUV) is an advertising technology company that delivers
superior results for advertisers and publishers by connecting the
right consumers with the right advertisers at the right time.
Inuvo’s unique technology and partnerships enables a sophisticated
mix of search and display ads, which are highly viewable, relevant,
and calibrated to enhance the user experience. To learn more about
Inuvo, visit www.inuvo.com.
About LiveRamp. LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. IdentityLink transforms the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company (Nasdaq:ACXM), delivering
privacy-safe solutions to market and honoring the best practices of
leading associations including the Digital Advertising Alliance's
(DAA) ICON and App Choices programs. For more information,
visit www.LiveRamp.com.
For information on Inuvo’s products, contact: Inuvo, Inc. Andrea
Haldeman Chief Revenue Officer 251-377-8697
andrea.haldeman@inuvo.com
For information on investor relations, contact:Inuvo, Inc. Wally
Ruiz Chief Financial Officer 501-205-8397
wallace.ruiz@inuvo.com
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