Digital Angel Strengthens Senior Sales & Marketing Team
31 October 2006 - 12:30AM
Business Wire
Digital Angel Corporation (Amex: DOC) today announced it has hired
Rae Powell as Vice President of Sales and Marketing for its North
American Animal Applications business, reinforcing its commitment
to expand its animal applications efforts. Powell will report
directly to Lasse Nordfjeld, President � Animal Applications
Division. With more than a decade of industry experience, Powell�s
appointment is further evidence of Digital Angel�s commitment to
building a world-class executive team capable of implementing a
diverse, global business plan and driving shareholder and market
value. �Digital Angel has made significant progress in a number of
critical areas, including; electronic tags for livestock,
implantable pet I.D. chips and, most recently, a landmark patent
for a glucose-sensing RFID technology that we hope some day will
revolutionize how diabetics manage their disease,� said Digital
Angel CEO and President Kevin McGrath. �Rae�s industry expertise
will help us continue this momentum and further establish our
leadership position in advanced RFID microchips.� Powell joins
Digital Angel from Merial Limited, where he served as Regional
Director, managing the company�s Western U.S. operations. In this
position, Powell oversaw more than $40 million in annual sales,
frequently exceeding sales goals in the company�s most
customer-diverse region. Additionally, Powell successfully launched
several new product lines and significantly revamped the marketing
programs for existing products. He is an active member of the Texas
Cattle Feeders Association and has worked closely with farmers and
ranchers throughout the country. �We believe Rae�s sales and
marketing experience will prove invaluable as Digital Angel
continues to enter new markets and explores the full applications
of its technologies,� said Lasse Nordfjeld, Digital Angel�s
President, Animal Applications Division. �Animal Applications
remains an essential component of Digital Angel�s business model,
and Rae has proven his ability to successfully communicate the need
for responsible innovation within the livestock industry.� �Digital
Angel is the recognized leader in the RFID market,� said Powell,
adding �From the perspective of a sales and marketing executive,
Digital Angel�s commitment to developing highly practical
technologies that appeal to sensible, cost conscious, consumers,
has allowed the company to build a solid reputation and uncover the
full potential of its products. Producers do not buy what they
don�t need; Digital Angel�s continued growth represents a distinct
shift in the way the livestock community perceives RFID
technology.� Additionally, the company announced last month that
its 2006 sales of electronic RFID livestock tags have exceeded
full-year 2005 sales of the tags. The increased awareness of
potential animal health issues and the importance of livestock
traceability fueled the record-breaking sales. In addition to the
United States, Europe and Canada, Digital Angel now sells
electronic tags in Central America and South America. About Digital
Angel Corporation Digital Angel Corporation develops and deploys
sensor and communications technologies that enable rapid and
accurate identification, location tracking, and condition
monitoring of high-value assets. Applications for the Company�s
products include identification and monitoring of humans, pets,
fish, poultry and livestock through its patented implantable
microchips; location tracking and message monitoring of vehicles
and aircraft in remote locations through systems that integrate GPS
and geosynchronous satellite communications; and monitoring of
asset conditions such as temperature and movement, through advanced
miniature sensors. Digital Angel Corporation is majority-owned by
Applied Digital Inc. (Nasdaq:ADSX). For more information about
Digital Angel, please visit www.DigitalAngelCorp.com. The
statements in this press release that are not strictly historical,
are "forward-looking" statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to be covered by the safe
harbors created by these sections. The forward-looking statements
are subject to risks and uncertainties and the actual results that
the Company achieves may differ materially from these
forward-looking statements due to such risks and uncertainties,
including, but not limited to, that Applied Digital Inc. owns 55.4%
of the Company�s common stock, that new accounting pronouncements
regarding expensing of share based compensation may impact the
Company�s future results of operations, the Company may continue to
incur net losses, infringement by third parties on the Company�s
intellectual property or development of substantially equivalent
proprietary technology by the Company�s competitors could
negatively impact the Company�s business, domestic and foreign
government regulation and other factors could impair the Company�s
ability to develop and sell its products in certain markets, the
Company relies on sales to government contractors for its animal
identification and search and rescue beacon products, and any
decline in the demand by these customers for such products could
negatively affect the Company�s business, the Company depends on a
single production arrangement for its patented syringe-injectable
microchips, and the loss of or any significant reduction in the
production could have an adverse effect on the Company�s business,
technological change could cause the Company�s products to become
obsolete, the loss of one of the Company�s principal customers
could negatively impact the Company�s net revenue, the Company�s
earnings will decline if the Company writes off goodwill and other
intangible assets, options and warrants outstanding and available
for issuance may adversely affect the market price of the Company�s
common stock, currency exchange rate fluctuations could have an
adverse effect on the Company�s sales and financial results, the
Company depends on a small team of senior management. A detailed
statement of risks and uncertainties is contained in the Company�s
reports to the Securities and Exchange Commission, including in
particular the Company�s Form 10-K for the fiscal year ended
December 31, 2005. Investors and stockholders are urged to read
this document carefully. The Company can offer no assurances that
any projections, assumptions or forecasts made or discussed in this
release will be met, and investors should understand the risks of
investing solely due to such projections. The Company undertakes no
obligation to revise any forward-looking statements in order to
reflect events or circumstances that may arise after the date of
this press release. Digital Angel Corporation (Amex: DOC) today
announced it has hired Rae Powell as Vice President of Sales and
Marketing for its North American Animal Applications business,
reinforcing its commitment to expand its animal applications
efforts. Powell will report directly to Lasse Nordfjeld, President
- Animal Applications Division. With more than a decade of industry
experience, Powell's appointment is further evidence of Digital
Angel's commitment to building a world-class executive team capable
of implementing a diverse, global business plan and driving
shareholder and market value. "Digital Angel has made significant
progress in a number of critical areas, including; electronic tags
for livestock, implantable pet I.D. chips and, most recently, a
landmark patent for a glucose-sensing RFID technology that we hope
some day will revolutionize how diabetics manage their disease,"
said Digital Angel CEO and President Kevin McGrath. "Rae's industry
expertise will help us continue this momentum and further establish
our leadership position in advanced RFID microchips." Powell joins
Digital Angel from Merial Limited, where he served as Regional
Director, managing the company's Western U.S. operations. In this
position, Powell oversaw more than $40 million in annual sales,
frequently exceeding sales goals in the company's most
customer-diverse region. Additionally, Powell successfully launched
several new product lines and significantly revamped the marketing
programs for existing products. He is an active member of the Texas
Cattle Feeders Association and has worked closely with farmers and
ranchers throughout the country. "We believe Rae's sales and
marketing experience will prove invaluable as Digital Angel
continues to enter new markets and explores the full applications
of its technologies," said Lasse Nordfjeld, Digital Angel's
President, Animal Applications Division. "Animal Applications
remains an essential component of Digital Angel's business model,
and Rae has proven his ability to successfully communicate the need
for responsible innovation within the livestock industry." "Digital
Angel is the recognized leader in the RFID market," said Powell,
adding "From the perspective of a sales and marketing executive,
Digital Angel's commitment to developing highly practical
technologies that appeal to sensible, cost conscious, consumers,
has allowed the company to build a solid reputation and uncover the
full potential of its products. Producers do not buy what they
don't need; Digital Angel's continued growth represents a distinct
shift in the way the livestock community perceives RFID
technology." Additionally, the company announced last month that
its 2006 sales of electronic RFID livestock tags have exceeded
full-year 2005 sales of the tags. The increased awareness of
potential animal health issues and the importance of livestock
traceability fueled the record-breaking sales. In addition to the
United States, Europe and Canada, Digital Angel now sells
electronic tags in Central America and South America. About Digital
Angel Corporation Digital Angel Corporation develops and deploys
sensor and communications technologies that enable rapid and
accurate identification, location tracking, and condition
monitoring of high-value assets. Applications for the Company's
products include identification and monitoring of humans, pets,
fish, poultry and livestock through its patented implantable
microchips; location tracking and message monitoring of vehicles
and aircraft in remote locations through systems that integrate GPS
and geosynchronous satellite communications; and monitoring of
asset conditions such as temperature and movement, through advanced
miniature sensors. Digital Angel Corporation is majority-owned by
Applied Digital Inc. (Nasdaq:ADSX). For more information about
Digital Angel, please visit www.DigitalAngelCorp.com. The
statements in this press release that are not strictly historical,
are "forward-looking" statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to be covered by the safe
harbors created by these sections. The forward-looking statements
are subject to risks and uncertainties and the actual results that
the Company achieves may differ materially from these
forward-looking statements due to such risks and uncertainties,
including, but not limited to, that Applied Digital Inc. owns 55.4%
of the Company's common stock, that new accounting pronouncements
regarding expensing of share based compensation may impact the
Company's future results of operations, the Company may continue to
incur net losses, infringement by third parties on the Company's
intellectual property or development of substantially equivalent
proprietary technology by the Company's competitors could
negatively impact the Company's business, domestic and foreign
government regulation and other factors could impair the Company's
ability to develop and sell its products in certain markets, the
Company relies on sales to government contractors for its animal
identification and search and rescue beacon products, and any
decline in the demand by these customers for such products could
negatively affect the Company's business, the Company depends on a
single production arrangement for its patented syringe-injectable
microchips, and the loss of or any significant reduction in the
production could have an adverse effect on the Company's business,
technological change could cause the Company's products to become
obsolete, the loss of one of the Company's principal customers
could negatively impact the Company's net revenue, the Company's
earnings will decline if the Company writes off goodwill and other
intangible assets, options and warrants outstanding and available
for issuance may adversely affect the market price of the Company's
common stock, currency exchange rate fluctuations could have an
adverse effect on the Company's sales and financial results, the
Company depends on a small team of senior management. A detailed
statement of risks and uncertainties is contained in the Company's
reports to the Securities and Exchange Commission, including in
particular the Company's Form 10-K for the fiscal year ended
December 31, 2005. Investors and stockholders are urged to read
this document carefully. The Company can offer no assurances that
any projections, assumptions or forecasts made or discussed in this
release will be met, and investors should understand the risks of
investing solely due to such projections. The Company undertakes no
obligation to revise any forward-looking statements in order to
reflect events or circumstances that may arise after the date of
this press release.
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