Aphria Inc. Hires Wye Communications to Drive Brand Awareness & Support Corporate Messaging
03 November 2020 - 3:19AM
Business Wire
As Aphria seeks to evolve its global footprint,
the P.R. firm will support the global cannabis company’s future
strategy and brand building needs in key markets, including the
U.S.
Aphria Inc. (“Aphria”) (TSX:
APHA and Nasdaq: APHA), a
leading global cannabis company inspiring and empowering the
worldwide community to live their very best life, and public
relations firm Wye Communications (“Wyecomm”), today announced
their collaboration. As Aphria seeks to expand their global
footprint, Wyecomm will help the company evolve their corporate
message and enhance communications with key stakeholders in the
markets where Aphria operates and seeks to establish itself,
including the United States.
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“We have worked hard to solidify Aphria’s industry-leading
market position and solid foundation in Canada by driving category
leadership with strong, carefully curated brands. As a leading
global cannabis company, we are excited about the potential future
expansion of our award-winning brands,” said Irwin D. Simon,
Chairman and Chief Executive Officer of Aphria Inc. “We understand
the importance of building brand equity and want to communicate
effectively in what can be a complex media space. We have great
chemistry with the team at Wye Communications, and I’m confident
they will help us tell our unique story in ways that connect to the
needs of our patients and consumers.”
“Aphria has a strong product portfolio that speaks to a wide
range of lifestyles,” said Erica Swerdlow, Chief Executive Officer
of Wyecomm. “We’re thrilled Aphria has chosen Wyecomm to help tell
their story, and we are looking forward to putting our creativity
and talent to work on their behalf.”
The team will begin by helping establish Aphria’s brand strategy
through strategic media relations, which includes taking stock of
subject matter experts in the company who can help articulate the
company’s differentiation in the marketplace. Additionally, Wyecomm
will support Aphria with all global corporate communications
needs.
About Aphria Inc.
Aphria Inc. is a leading global cannabis company inspiring and
empowering the worldwide community to live their very best life.
Headquartered in Leamington, Ontario – the greenhouse capital of
Canada – Aphria Inc. has been setting the standard for the low-cost
production of high-quality cannabis at scale, grown in the most
natural conditions possible. Focusing on untapped opportunities and
backed by the latest technologies, Aphria Inc. is committed to
bringing breakthrough innovation to the global cannabis market. The
company's portfolio of brands is grounded in expertly researched
consumer insights designed to meet the needs of every consumer
segment. Rooted in our founders' multi-generational expertise in
commercial agriculture, Aphria Inc. drives sustainable long-term
shareholder value through a diversified approach to innovation,
strategic partnerships and global expansion. For more information,
visit: aphriainc.com
About Wye Communications LLC
Wye Communications, LLC (Wyecomm) is part of The Stagwell Group
and developed by experienced communications professionals who
understand what works and what doesn't for strong agency
partnerships. The agency is focused on solving business challenges
for organizations in transformation. Wyecomm begins each assignment
by asking why and leveraging intelligence, then developing
predictive communication programs that are executed with
integration and operational excellence. Wyecomm builds partnerships
that communicate. Learn more at www.wyecomm.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201102005702/en/
For media inquiries please contact: Tamara Macgregor
Chief Corporate Affairs Officer, Aphria Inc.
tamara.macgregor@aphria.com 437-343-4000
Penny Kozakos SVP, Client Service, Wyecomm
Penny.Kozakos@wyecomm.com 202-390-4409
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