Aterian Appoints New Chief Operating Officer
18 April 2022 - 9:00PM
Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the “Company”) announced
today the appointment of Anton von Rueden as Chief Operating
Officer, effective April 18, 2022. Mr. von Rueden will oversee the
Company’s global supply chain operations and will be based in the
United States.
The Company also announced that Pramod K C, who
was previously serving as the Company’s Chief Operating Officer,
will become the COO and General Manager of Aterian’s Asia
operations and will report to Mr. von Rueden.
Yaniv Sarig, Co-Founder and Chief Executive
Officer of Aterian, stated, “We are excited to have Anton joining
us at Aterian. He is a seasoned builder of e-commerce businesses
and an operational leader with deeply relevant experience. His
multi-faceted career brings incredibly valuable experience to our
executive team as we prepare for our next phase of growth. Anton
will target improved operational cross department management and
processes as we scale our platform in years to come through
building, acquiring and partnering with brands.”
Prior to joining Aterian, Mr. von Rueden was
President and COO of e-commerce aggregator Boosted Commerce. At
Boosted Commerce he oversaw Business Operations and Marketing for
Boosted Commerce’s portfolio of brands. Previously, Mr. von Rueden
spent over five years at TechStyleOS as COO and SVP and General
Manager of Global Member Services. Prior to TechStyleOS, Mr. von
Rueden spent several years consulting companies such as Carfrogger,
where he was Co-Founder and CEO, Frommer Legal as COO and Grünkauf
AG as COO. Prior to that, Mr. von Rueden was VP of Global
Operations at Spreadshirt. Mr. Von Rueden started his career at
Ebay Inc. where he spent over 7 years in various roles including
Managing Director of Ebay Switzerland and Austria.
Mr. von Rueden commented, “I am thrilled to join
the Aterian team and help drive forward their tech-enabled vision
for the consumer brands platform of the future. I am convinced that
the incredible team, together with its agile processes, data and
technology, provide key elements to producing the fixed cost
efficiencies that enable a consumer product platform model to
thrive. I see a strong proven foundation in Aterian's existing
infrastructure and am delighted to join the Aterian team in
pursuing their ambitious journey."
About Aterian, Inc.Aterian,
Inc. (Nasdaq: ATER), is a leading technology-enabled consumer
products platform that builds, acquires, and partners with
best-in-class e-commerce brands by harnessing proprietary software
and an agile supply chain to create top selling consumer products.
The Company’s cloud-based platform, Artificial Intelligence
Marketplace Ecommerce Engine (AIMEE™), leverages machine learning,
natural language processing and data analytics to streamline the
management of products at scale across the world’s largest online
marketplaces, including Amazon, Shopify and Walmart. Aterian has
thousands of SKUs across 14 owned and operated brands and sells
products in multiple categories, including home and kitchen
appliances, health and wellness, beauty and consumer
electronics.
Forward Looking Statements
All statements other than statements of
historical facts included in this press release that address
activities, events or developments that we expect, believe or
anticipate will or may occur in the future are forward-looking
statements including, in particular, the statements regarding
growth, operational cross department management and processes,
scaling our platform,, producing fixed cost efficiencies, building,
acquiring and partnering with brands and building the consumer
brands platform company of the future. These forward-looking
statements are based on management’s current expectations and
beliefs and are subject to a number of risks and uncertainties and
other factors, all of which are difficult to predict and many of
which are beyond our control and could cause actual results to
differ materially and adversely from those described in the
forward-looking statements. These risks include, but are not
limited to: those related to the global shipping disruptions, our
ability to continue as a going concern, our ability to meet
financial covenants with our lenders, our ability to create
operating leverage and efficiency when integrating companies that
we acquire, including through the use of our team’s expertise, the
economies of scale of our supply chain and automation driven by our
platform; those related to our ability to grow internationally and
through the launch of products under our brands and the acquisition
of additional brands; those related to the impact of COVID-19,
including its impact on consumer demand, our cash flows, financial
condition, forecasting and revenue growth rate; our supply chain
including sourcing, manufacturing, warehousing and fulfillment; our
ability to manage expenses, working capital and capital
expenditures efficiently; our business model and our technology
platform; our ability to disrupt the consumer products industry;
our ability to grow market share in existing and new product
categories; our ability to generate profitability and stockholder
value; international tariffs and trade measures; inventory
management, product liability claims, recalls or other safety and
regulatory concerns; reliance on third party online marketplaces;
seasonal and quarterly variations in our revenue; acquisitions of
other companies and technologies, and our ability to integrate such
companies and technologies with our business, our ability to
continue to access debt and equity capital (including on terms
advantageous to the Company) and the extent of our leverage and
other factors discussed in the “Risk Factors” section of our most
recent periodic reports filed with the Securities and Exchange
Commission (“SEC”), all of which you may obtain for free on the
SEC’s website at www.sec.gov.
Investor Contact:
Ilya Grozovsky Director of Investor Relations
& Corp. DevelopmentAterian, Inc.ilya@aterian.io917-905-1699
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