Avid Maestro | Live Changes the Game for Live Sports
17 January 2018 - 12:00AM
Avid® (Nasdaq:AVID), a leading global media technology provider for
the creation, distribution and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, announced the availability of Maestro™ |
Live. Designed to meet the dynamic needs of live television sports
productions, Maestro | Live offers data driven graphics, video
playback and sports enhancements, in a single solution.
Maestro | Live was created specifically for the unpredictable
nature of live sports events. It enables the operator to respond
quickly to the changes that take place during live broadcasts. For
example, its plug-and-play integration with real-time sports
databases and scoreboard protocols ensures that data like scores
and player stats are updated live seamlessly, enabling broadcasters
to present relevant data in real time. Ideal for prime-time
productions, Maestro | Live supports both 1080P and UHD.
“Sports broadcasters face the challenge of engaging audiences in
new and innovative ways and need a solution that is economical,
powerful, and easy to use,” said Alan Hoff, vice president of
market solutions at Avid. “Maestro | Live delivers with a system
that handles video and UHD-quality graphics and enables sports
broadcasters to deliver stand-out productions that move at the pace
of the game they’re covering.”
As each sport has its own specific requirements, Maestro | Live
enables users to easily create controllers without any programming
or scripting. Maestro | Live’s simple drag-and-drop methodology
enables the user to quickly and easily address the changing needs
of each sport's production and turn around projects faster, at a
lower cost. Out of the box, Maestro | Live comes with ready-made
controllers for major sports such as soccer and basketball.
Maestro | Live is part of the Maestro graphics family, which
enables content creators to work faster and more efficiently, and
helps them to distinguish their brand to set themselves apart from
the competition and build viewer loyalty. For more information on
Maestro | Live, please visit:
www.avid.com/products/maestro-live.
About AvidThrough Avid Everywhere®, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid
VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more
information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNews,
Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid
VENUE, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR
Contacts:Avid
Amy
Paladino
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency) Josh
Paterson – UKTanya Roberts –
USA avid@rlyl.com
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