CDC Games Launches Yulgang 2.0 in China
10 April 2008 - 9:30PM
Business Wire
CDC Games, a business unit of CDC Corporation (NASDAQ: CHINA), and
pioneer of the �free-to-play, pay-for-merchandise� model for online
games in China, today announced that it has commercially launched
Yulgang 2.0, its widely popular massive multiplayer online
role-playing game (MMORPG), in China. This is the latest major new
content update for Yulgang that provides gamers with approximately
30 percent more content. This is an important milestone for CDC
Games as Yulgang is the company�s highest revenue generator to
date, its original free-to-play online game, and one of the
all-time top free-to-play online games in China. �We saw China
gamers return to Yulgang in record numbers in March after we
settled our dispute with its developer and resumed the required
technical support,� commented John Huen, COO of CDC Games. �We
believe this major version release is the next major step in the
evolution of Yulgang. We are already seeing impressive interest
levels. In the five days prior to commercial launch, we began the
necessary client download service. During that time, we witnessed
almost 10 million download requests, generating more than 1,500
terabytes of Internet traffic.� CDC Games believes this indicates
clear consumer interest in the game, and the company is
aggressively marketing Yulgang 2.0 to gamers. In recent weeks, CDC
Games has launched a massive marketing campaign that includes
advertisements on 17173.com, the leading China games portal, in
Internet cafes, and through extensive ground attacks. Going
forward, CDC Games intends to continue with such activity and add
special gamers� meetings in partnership with Mgame, Yulgang�s
developer, host a celebration of Yulgang�s third anniversary, and
expand online advertising. Yulgang 2.0 contains expansive new
content that CDC Games believes is attractive to consumers, such as
maps, missions, and consumable virtual items. Gamers can use the
new items and content in different combinations, accomplishing a
wide array of missions and raising the level of excitement and
adventure. �We believe the new content will appeal to the 68
million registered Yulgang users, and help build a large group of
new users,� stated Mr. Huen. �We expect this will provide
additional strong momentum for the game during 2008.� About CDC
Games CDC Games is one of the market leaders of online and mobile
games in China with more than 140 million registered users. The
company pioneered the "free-to-play, pay-for-merchandise" online
games model in China with Yulgang and launched the first
free-to-play, pay for merchandise FPS (first person shooter) game
in China with Special Force. Launched in July 2007, Special Force
has consistently ranked in the Top 10 downloaded games in China and
becoming the top revenue producer for CDC Games. Currently, CDC
Games offers six popular MMO online games in China that include:
Special Force, Yulgang, Shaiya, Mir III, Shine and Eve Online. In
March 2007, the company announced the formation of CDC Games Studio
to establish strategic relationships with selected games
development partners to accelerate the development of new, original
online games for China and other targeted global geographies. CDC
Games anticipates being able to deploy up to $100 million for CDC
Games Studio investments through contributions from CDC affiliated
companies, external partners and its internal resources. Through
its CDC Games International (CGI) subsidiary, the company launched
Minna de Battle in Japan in December 2007. In February 2008, CDC
Games USA launched the www.12FootTall.com portal to showcase online
games in North America, sell virtual merchandise and promote
collaboration among players. Also in February 2008, CGI launched
Lunia, its first game in North America, further strengthening its
position as a global publisher of online games. For more
information on CDC Games, visit: www.cdcgames.net. About CDC
Corporation The CDC family of companies includes CDC Software
focused on enterprise software applications and services, CDC Games
focused on online games, and China.com focused on portals for the
greater China markets. For more information about CDC Corporation
(NASDAQ: CHINA), please visit www.cdccorporation.net. Cautionary
Note Regarding Forward-Looking Statements This press release
includes "forward-looking statements" within the meaning of the
United States Private Securities Litigation Reform Act of 1995.
These forward-looking statements include statements regarding our
beliefs regarding the evolution and potential of Yulgang and
Yulgang 2.0, our beliefs regarding past, present and future
consumer interest in our games, our intent to continue with
marketing campaigns for our games, our beliefs regarding the appeal
and attractiveness of Yulgang 2.0 to consumers, our beliefs
regarding future momentum with respect to our business, our
foundation for future success throughout the year, our beliefs
regarding the consistency of our business, our strategic focus in
subsequent quarters, our belief regarding our advantages of having
an established base of players for marketing and the ability to
spread our infrastructure and maintenance costs across the entire
portfolio of games, our beliefs regarding our competitive position,
our expectations regarding any game�s growth, our ability to
establish and grow communities of players and lay foundations for
future games, the ability to upgrade and release new games and
newer versions of existing games and the timeliness thereof, our
belief regarding growth trends for our new and existing games, our
ability to complete successful open and closed beta tests in the
future, and other statements that are not historical, the
achievement of which involve risks, uncertainties and assumptions.
If any such risks or uncertainties materialize or if any of the
assumptions proves incorrect, our results could differ materially
from the results expressed or implied by the forward-looking
statements we make. These statements are based on management's
current expectations and are subject to risks and uncertainties and
changes in circumstances. There are important factors that could
cause actual results to differ materially from those anticipated in
the forward looking statements, including the following: (a) the
ability to realize strategic objectives by taking advantage of
market opportunities; (b) the ability to successfully develop,
license and market first person shooter and other games; (c) the
future growth of the online games industry in the China market and
other markets throughout the world; (d) the possibility of launch
and development delays; (e) the development of competing products
and technology; (f) the continued popularity and player acceptance
of Yulgang, Yulgang 2.0, Special Force and our other games; and (g)
the continuation of our contractual and other partners to perform
their obligations under agreements with us. Further information on
risks or other factors that could cause results to differ is
detailed in filings or submissions with the United States
Securities and Exchange Commission made by CDC Corporation in its
Annual Report for the year ended December 31, 2006 on Form 20-F
filed on July 2, 2007. All forward-looking statements included in
this press release are based upon information available to
management as of the date of the press release, and you are
cautioned not to place undue reliance on any forward looking
statements which speak only as of the date of this press release.
The company assumes no obligation to update or alter the forward
looking statements whether as a result of new information, future
events or otherwise.
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