CDC Games USA Launches Skull Island Expansion for Lunia on Its 12FootTall Games Portal for North America
23 April 2008 - 9:30PM
Business Wire
CDC Games, a business unit of CDC Corporation and pioneer of the
�free-to-play, pay for merchandise� model for online video games in
China, announced today that CDC Games USA, its North American
business unit, has launched its Skull Island Expansion for Lunia,
and has reported rising metrics for this recently launched
free-to-play pay-for-merchandise massively multiplayer online role
playing game (MMORPG). With the Skull Island Expansion, CDC Games
has added more than 10 percent to its Lunia game content. Lunia is
an action arcade MMORPG based on the widely popular manga-style of
Japanese comics. For experienced players, the new Expansion offers
high level character hours of adventure in the land of Pirate King
Roger. The Expansion is free to play except for the final stage
which requires an in-game micro-transaction purchase. The Skull
Island Expansion enables all the players of Lunia to fish in
various bodies of water, and adds several new non-player characters
that offer quests centered around this new fishing ability. Players
can now purchase a selection of fishing poles and various baits to
enhance their chances of success, earn rewards, and chat with other
players about their fishing achievements. Additionally, in a play
on the popularity of collectible card games, the game now offers
players the ability to purchase a �Wonder Box�. The Wonder Box is a
special item that, when purchased, gives players a random chance to
win various collectable virtual items, of which some are rarer than
others. Since its launch February 22, 2008, Lunia has grown
steadily in popularity. As of April 21, 2008, there were more than
65,000 actual players of Lunia which is a 55 percent increase
compared to 42,000 players at the end of March 2008. During the
first 21 days in April 2008, compared to March 2008, average
concurrent users (ACU) increased by 35 percent, peak concurrent
users (PCU) increased by 21 percent, and average daily revenue
increased by 75 percent. �The Skull Island Expansion is the first
of a series of expansions that we intend to launch in the coming
months,� said Ron Williams, General Manager of CDC Games USA. �The
Expansion offers new and fun-filled content, along with exciting
new virtual items, that we believe will provide many hours of
entertainment for gamers.� �We are very excited to see that our
metrics are validating the growing popularity of Lunia in North
America,� said Jeffrey Longoria, president of CDC Games
International, the parent of CDC Games USA. �We look forward to
continuing with this robust momentum as we launch exciting new
content and other expansions to Lunia in the future.� About Lunia
Lunia, which was developed by Korea-based ALLM Co., Ltd., is based
on the manga style of Japanese comics. Unlike many other MMORPGs
currently on the market, Lunia is played much like an action arcade
game, allowing players to move around using a keyboard's arrow
keys, rather than a mouse. The game can also be played with a
console �D pad� style controller which makes the game familiar and
easy to use for the millions of Xbox users throughout North
America. In each stage of the game, the players accompany the four
main characters: the Knight (Sieg), the Healer (Eir), the Wizard
(Dainn), and the half-Elven Thief (Tia) on their adventures in the
land of Ramancha. To access Lunia, visit www.12foottall.com About
CDC Games CDC Games is one of the market leaders of online and
mobile games in China with more than 136 million registered users.
The company pioneered the "free-to-play, pay-for-merchandise"
online games model in China with Yulgang and launched the first
free-to-play, pay for merchandise FPS (first person shooter) game
in China with Special Force. Launched in July 2007, Special Force
has consistently ranked in the Top 10 downloaded games in China and
becoming the top revenue producer for CDC Games. Currently, CDC
Games offers six popular MMO online games in China that include:
Special Force, Yulgang, Shaiya, Mir III, Shine and Eve Online. In
March 2007, the company announced the formation of CDC Games Studio
to establish strategic relationships with selected games
development partners to accelerate the development of new, original
online games for China and other targeted global geographies. CDC
Games anticipates being able to deploy up to $100 million for CDC
Games Studio investments through contributions from CDC affiliated
companies, external partners and its internal resources. Through
its CDC Games International (CGI) subsidiary, the company launched
Minna de Battle in Japan in December 2007. In February 2008, CDC
Games USA launched the www.12FootTall.com portal to showcase online
games in North America, sell virtual merchandise and promote
collaboration among players. Also in February 2008, CGI launched
Lunia, its first game in North America, further strengthening its
position as a global publisher of online games. For more
information on CDC Games, visit: www.cdcgames.net About CDC
Corporation The CDC family of companies includes CDC Software
focused on enterprise software applications and services, CDC Games
focused on online games, and China.com focused on portals for the
greater China markets. For more information about CDC Corporation
(NASDAQ: CHINA), please visit www.cdccorporation.net. Cautionary
Note Regarding Forward-Looking Statements This press release
includes "forward-looking statements" within the meaning of the
United States Private Securities Litigation Reform Act of 1995.
These forward-looking statements include statements regarding our
beliefs about the market acceptance of the Skull Island Expansion,
our beliefs regarding our ability to continue with momentum in the
popularity of our games, the ability of CDC Games to successfully
launch, market and distribute Lunia and the Skull Island Expansion
in the U.S., our expectations regarding the success of Lunia and
the Skull Island Expansion, our beliefs regarding the factors
supporting the anticipated success of Lunia and the Skull Island
Expansion, our beliefs regarding the appeal, preferences and player
acceptance of Lunia and the Skull Island Expansion, our ability and
intent to launch additional titles and Expansion packs in the
future, and other statements that are not historical, the
achievement of which involve risks, uncertainties and assumptions.
If any such risks or uncertainties materialize or if any of the
assumptions proves incorrect, our results could differ materially
from the results expressed or implied by the forward-looking
statements we make. These statements are based on management's
current expectations and are subject to risks and uncertainties and
changes in circumstances. There are important factors that could
cause actual results to differ materially from those anticipated in
the forward looking statements, including the following: (a) the
ability to realize strategic objectives by taking advantage of
market opportunities; (b) the ability to develop and market
successfully Lunia and other games and expansions; (c) the future
growth of the online games industry in the North American market;
(d) the possibility of development delays; (e) the development of
competing products and technology; and (f) and the entry of new
competitors and their technological advances. Further information
on risks or other factors that could cause results to differ is
detailed in filings or submissions with the United States
Securities and Exchange Commission made by CDC Corporation in its
Annual Report for the year ended December 31, 2006 on Form 20-F
filed on July 2, 2007. All forward-looking statements included in
this press release are based upon information available to
management as of the date of the press release, and you are
cautioned not to place undue reliance on any forward looking
statements which speak only as of the date of this press release.
The company assumes no obligation to update or alter the forward
looking statements whether as a result of new information, future
events or otherwise.
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