BURLINGTON, Massachusetts,
January 8, 2013 /PRNewswire/ --
ClickSoftware Technologies Ltd. (NasdaqGS: CKSW), the leading
provider of automated workforce management and optimization
solutions for the service industry, announced today a strategic
plan designed to accelerate revenue growth.
Leveraging the investments made in 2012, the strategic plan for
2013 calls for accelerated growth in 2013 and beyond. It is focused
on three major initiatives: new territories, mobility and cloud
services.
(1) New Territories
Establish local presence in Latin
America and Eastern Europe
to support acceleration of sales in these territories and increase
brand awareness. This initiative capitalizes on early successes in
these emerging markets and the Company's global leadership position
in the utilities, telecommunication, and oil & gas industries,
all of which are experiencing rapid growth in these markets.
(2) Mobility
Accelerate sales to prospects which prefer to start with
mobility solutions, as opposed to optimization solutions. This will
significantly expand the Company's addressable market. The Company
will leverage its leadership position in deploying large scale
enterprise mobility solutions to some of the most demanding
organizations in the world as well as its rich ClickAppStore for
business mobility solutions. The Company is already working to
broaden awareness of its patent-pending ClickButler
technology, a context-aware intelligent inference engine that
increases productivity of mobile workers. Once a customer uses
ClickSoftware's mobility products, it dramatically increases the
potential that the Company can upsell its schedule optimization and
decision-making products.
(3) Cloud Services
The Company established a separate division fully dedicated to
selling cloud-based solutions of all its products, including its
cloud-based ClickExpress product for the mid- market and its
built-in mobility component. With this offering, ClickSoftware now
has one of the best solutions for the field service mid-market
where cloud-based solutions are gaining popularity.
"We are confident that our achievements in 2012 and the momentum
we have built in our pipeline have set the stage for significant
growth in 2013 and beyond," said Dr. Moshe
BenBassat, ClickSoftware's Chairman and CEO. "We deliver
measurable and quantifiable value to our customers, leveraging the
capabilities of modern smartphones and tablets to introduce whole
new layers of incremental business gains and efficiencies: group
optimization without mobility, group optimization with mobility,
individual productivity optimization via mobility, and the
Butler-driven business gains."
Dr. BenBassat continued, "We expect our global expansion,
reinforced by our enhanced product portfolio, to drive significant
top line growth of more than 20% year-over-year in 2013. We
will continue to expand our addressable market to include every
mobility-driven client, and into new territories by establishing a
local presence in emerging countries. While this growth will
require investment in R&D and Sales & Marketing that will
impact our operational margins in the first half of the 2013, we
expect to see our investment pay off with gradual improvement in
profitability starting in the second half of 2013."
"Our strategy builds on the groundwork we laid in 2012. We're
confident that the investments we made in our business will ensure
our strategic initiatives prosper in 2013," Dr. BenBassat added.
"Our strong partnerships have helped us expand our global footprint
and opened new and exciting opportunities for us. And it comes at a
great time. Demand for our mobility solutions keeps growing as
smartphone and tablet adoption rises. Our products and services are
crucial to helping our customers collaborate and stay connected
wherever they are, whether it is in the field, at home, or in the
office."
ClickSoftware will release its 2012 fourth quarter and year-end
financial results on Monday, February 4,
2013, during pre-market hours. A press release
announcing dial-in and webcasting details for the related
conference call will be issued in advance.
About ClickSoftware
ClickSoftware (NasdaqGS: CKSW) is the leading provider of
automated mobile workforce management and service optimization
solutions for the enterprise, both for mobile and in-house
resources. As pioneers of the "Service chain optimization" and "The
real-time service enterprise" concepts, our solutions provide
organizations with end-to-end visibility and control of the entire
service management chain by optimizing forecasting, planning, shift
and task scheduling, mobility and real-time management of resource
and customer communication.
Available via the cloud or on-premise, our products incorporate
best business practices and advanced decision-making algorithms to
manage service operations more efficiently, in a scalable,
integrated manner. Our solutions have become the backbone for many
leading organizations worldwide by addressing the fundamental
question of job fulfillment: Who does What, for Whom, With what,
Where and When.
ClickSoftware is the premier choice for delivering superb
business performance to service sector organizations of all sizes.
The Company is headquartered in the
United States and Israel,
with offices across Europe, and
Asia Pacific. For more
information, please visit http://www.clicksoftware.com and follow
us on Twitter, the content of which is not a part of this press
release.
Safe Harbor for Forward Looking
Statements
This press release contains express
or implied forward-looking statements within the Private Securities
Litigation Reform Act of 1995 and other U.S. Federal securities
laws. These forward-looking statements include, but are not limited
to, those statements regarding our strategic plan and expected
revenue growth in 2013, expected expansion in emerging markets,
opening new offices and increase of brand awareness in Latin America and Eastern Europe, expected growth in mobility
solutions and cloud services and demand for those, success of the
ClickButler, expected investment in research and development and
sales and marketing and timing of improvement in margins. Such
"forward-looking statements" involve known and unknown risks,
uncertainties and other factors that may cause actual results or
performance to differ materially from those projected. Achievement
of these results by ClickSoftware may be affected by many factors,
including, but not limited to, risks and uncertainties regarding
the general economic outlook, the length of or changes in
ClickSoftware's sales cycle, ClickSoftware's ability to close sales
to potential customers in a timely manner and maintain or
strengthen relationships with strategic partners, the timing of
revenue recognition, foreign currency exchange rate fluctuations,
and ClickSoftware's ability to maintain or increase its sales
pipeline. The forward-looking statements contained in this press
release are subject to other risks and uncertainties, including
those discussed in the "Risk Factors" section and elsewhere in
ClickSoftware's annual report on Form 20-F for the year ended
December 31, 2011 and in subsequent
filings with the Securities and Exchange Commission. Except as
otherwise required by law, ClickSoftware is under no obligation to
(and expressly disclaims any such obligation to) update or alter
its forward-looking statements whether as a result of new
information, future events or otherwise.
ClickSoftware Contact:
Noa Schuman
Investor Relations
+972-3-7659-467
Noa.Schuman@clicksoftware.com
Investor Relations Contact:
Rob Fink
KCSA Strategic Communications
+1-212-896-1206
rfink@kcsa.com
SOURCE ClickSoftware Technologies Ltd