Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend
15 December 2023 - 12:30AM
Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that
its long-term partnership with the AdVenture Media Group continues
to deliver unprecedented digital advertising results. Measured
through its Return on Advertising Spend (ROAS), Connexa’s operating
company, Slinger Bag, generated close to $2 million in revenue with
an average ROAS of 18.9X during the 3 months to the end of November
2023. This included a an incredible 35X ROAS during Black Friday
week alone.
AdVenture Media is a New York based digital
marketing agency and has been working with Slinger Bag since
Slinger Bag came to the market in July 2020. AdVenture Media
credentials are impressive. It is one of a handful of pay-per-click
agencies accredited with Google’s Premier Partner Status, sitting
alongside its Clutch 1000 and Top 32 Agencies in New York awards.
in addition to Slinger Bag, AdVenture Media manages the digital
advertising for an impressive array of leading brands such as
Forbes®, Nasdaq®, Hanes®, AMC Networks®.
“Our agency exists to deliver digital
advertising performance by solving complex problems with grit and
creativity. We are a small team of passionate advertising experts
with highly intelligent business analysts. Since partnering with
Slinger Bag from the inception of their groundbreaking tennis ball
launcher, our journey has been nothing short of remarkable. As
someone who's inherently optimistic, even I was astounded by the
meteoric rise and success Slinger Bag has achieved in such a brief
span. Among our numerous ecommerce clients, Slinger Bag stands out,
not only meeting but consistently surpassing benchmarks and
records, highlighted by our November ROAS achievement.” commented
Isaac Rudansky Founder and CEO of AdVenture Media Group.
“However, the triumph of Slinger Bag isn't
solely attributed to our high-impact advertising strategies. It's
the synergy of an extraordinary product that offers tennis
pickleball and padel enthusiasts worldwide unparalleled value, and
a leadership team deeply dedicated to delivering a premium customer
experience from beginning to end. Being a part of this dynamic team
has been a privilege, and I eagerly look forward to what lies ahead
in our ongoing collaboration,” concluded Rudansky.
Mike Ballardie, CEO Connexa Sports Technologies
added, “As a new brand to the market back in 2020, the need to
identify a strategic digital advertising partner, to invest our
available advertising dollars with, was very challenging as we
needed to succeed from the outset. From our first meeting with
Isaac and his team, I was impressed with their highly analytical
approach and desire to deeply understand not only the product but,
importantly, the core target tennis players we wanted to reach.
Through testing a variety of advertising concepts and tennis
specific terminologies and messages and through employing their
vast experience of the Google and Facebook platforms, we have seen
consistent succeess in delivering revenue growth as well as a
powerful recognition of our Slinger Bag brand across the global
tennis community. It certainly helped us that some of the AdVenture
Media team were social tennis players and recognized themselves the
opportunity that owning a Slinger Bag Launcher presented.”
AdVenture Media now also works with a number of
our global Slinger Bag distribution partners on their local digital
advertising campaigns, replicating the success seen in the USA.
About Connexa Sports Technologies:
Connexa Sports a leading connected sports
company delivering products, technologies, and Sport-as-a-Service
across a range of sport verticals. Connexa’s mission is to reinvent
sports through technological innovation driven by an unwavering
focus on today’s sports consumer.
Contact
Information:investors@connexasports.comwww.connexasports.com
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