LONDON, Sept. 18, 2017 /PRNewswire/ -- Crocs, Inc.
(NASDAQ: CROX), a world leader in innovative casual footwear for
men, women and children, today announced a runway collaboration
with award-winning British fashion designer Christopher Kane at London Fashion Week 2017.
The collection of bespoke, limited-edition Swiftwater Sandals
features a richly embellished rhinestone spin and debuted today
during Christopher Kane's SS'18
Womenswear show.
"I am very happy to continue working with Crocs, as I
have admired the brand for a long time. It has certainly been
the most controversial collaboration I have worked on, which
makes it all the more fun," said Christopher Kane. "I enjoy taking risks and
going to places other designers wouldn't touch. Nowadays there
are so many designer collaborations, it's very important to me that
my partnerships stand out and mean something."
"Working with Christopher reinforces our belief that
Crocs' products are incredibly relevant in today's style
arena. This collaboration is particularly exciting as we expand
beyond our Classic silhouette into our popular Swiftwater Sandal
style," said Michelle Poole, Senior
Vice President of Global Product and Marketing for Crocs. "Our
partnership becomes a terrific vehicle for transforming the
ordinary into the extraordinary, and elevating the everyday into
desirable luxury – two of Christopher's key design
philosophies."
Christopher Kane's signature of
constant innovation and rebellious femininity perfectly complements
one of Crocs' core brand values, that of celebrating individuality.
Today, the pairing of these values was unveiled, marking the latest
of several collaborations between the designer and Crocs.
Previously, Christopher Kane
introduced marbled and gem-encrusted designs as part of his SS'17
Womenswear collection. Most recently, Crocs debuted a collection of
Christopher Kane-designed tiger
graphic clogs featuring exclusive adornments, which are being sold
in Crocs stores and through select partner retailers globally.
The iconic Crocs Swiftwater Sandals were featured in the
collaboration in five colorways, yellow, white, black, pink
and mint green, and support the overarching theme of the seasonal
collection.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a
world leader in innovative casual footwear for men, women and
children. Crocs offers a broad portfolio of all-season products,
while remaining true to its core molded footwear heritage. All
Crocs shoes feature Croslite™ material, a proprietary,
revolutionary technology that gives each pair of shoes the soft,
comfortable and lightweight qualities that Crocs fans know and
love.
Visit http://www.crocs.com for additional information.
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SOURCE Crocs, Inc.