FORT LEE, N.J., March 17, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Vocal, today announced the launch of Vocal's "Dream Date"
Challenge, created in partnership with Bright Cellars, a
direct-to-consumer monthly wine subscription company.
The "Dream Date" Challenge prompts Vocal creators to submit a
fiction story about going on a first date. Qualifying submissions,
which can run the gamut in genre from romance to horror to mystery,
and more, must be centered around a first date; Additionally,
qualifying stories must include a reference to a glass of Merlot as
a tie-in to the Bright Cellars brand. Challenge submissions are
evaluated based on a range of factors including the creativity and
originality of the story, writing and storytelling skill, aesthetic
style, quality of format, as well as the story's alignment with the
Challenge prompt.
Amongst the panel of judges for the "Dream Date" Challenge is
writer and editor Miranda York,
founder of At the Table, a creative platform focused on
British food culture, and author of The Food Almanac. Ms.
York commented, "I'm thrilled to be judging the "Dream Date"
Challenge. Our happiest moments are often created sitting round a
table, sharing food, wine, and stories with people we love, people
we admire, and even people we've just met. I'm excited to see how
each writer weaves this into their narrative."
Creatd CEO Jeremy Frommer added,
"The most successful DTC brands emerge when entrepreneurs take
age-old business models and disrupt them with data and technology.
Bright Cellars has shown itself to be ahead of the curve in this
regard, as they have built a brand centered around using
first-party data to unlock user preferences, giving customers an
easy and efficient way to find their new favorite wines. Bright
Cellars is a company that understands the power of community, of
user experience, and of data, and as such is a perfect example of a
DTC brand that can benefit from participating in a Vocal
Challenge."
Bright Cellars spokesperson Izzy
Novinska commented, "Bright Cellars was founded on the idea
that great wine is for everyone. Vocal is an ideal partner for us
to unleash the creative potential of wine-lovers everywhere.
Working together, Bright Cellars and Vocal can build and promote a
unique community of stories and storytellers."
Vocal Challenges have a unique ability to capture the hearts and
minds of the creative community and drive meaningful engagement.
Challenges combine thought-provoking story prompts and sizable
reward potential, which work to inspire creators and drive them
toward participation. Brands can similarly capitalize on this
combined effect by collaborating with Vocal on a sponsored
Challenge, prompting the creation of high-quality stories that are
centered around the brand's mission and further disseminated
through creators' respective social channels and promotional
outlets.
The "Dream Date" Challenge is open for submissions through
April 20, 2021, at 11:59 PM EST. For more information on the
Challenge's guidelines, eligibility requirements, and prizes,
visit: https://vocal.media/challenges/dream-date.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD), the parent company of
wholly-owned subsidiaries Vocal Ventures, LLC and Creatd Partners,
LLC, empowers creators, brands, and entrepreneurs through
technology and partnership. Its flagship product, Vocal, is a
best-in-class creator platform. For more information, please
visit:
Creatd: https://creatd.com;
Creatd Investor Relations: https://investors.creatd.com;
Vocal: https://vocal.media;
Investor Relations Contact: ir@creatd.com
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SOURCE Creatd, Inc.