NEW YORK, Nov. 18, 2020 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced an integration with Oracle Data
Cloud to strengthen its existing brand safety offering.
Criteo's AI Engine, a predictive bidding tool, is now
integrated with Oracle Contextual Intelligence, a solution
providing real-time content review and classification pre-bid to
clients across brand-suitable categories.
Brand safety continues to gain prominence with advertisers and
marketers concerned by the rise of sensitive news topics and
misinformation. According to a recent Interactive Advertising
Bureau (IAB) study, over 77% of industry professionals cited
brand safety as a key priority in 2020. Criteo is responding to
these industry needs through its integration with Oracle to deliver
greater brand protection to marketers while continuing to provide
scale and performance.
"Criteo is committed to delivering a safe and transparent
advertising experience for brands and publishers alike," said
Len Ostroff, SVP Global Partnerships
and Alliances at Criteo. "Oracle Data Cloud is a leader in
contextual intelligence. Our integration with them will bring
semantic detection power pre-bid to our global brand safety
offering so we can better serve our clients."
Oracle Contextual Intelligence is a technology
that does not rely on personal identifiers to improve
marketing results by ensuring that advertisements get displayed on
brand-suitable advertising spaces with appropriate contextual
content. Using adaptive machine learning, the technology
evaluates keywords on web pages so advertisers can
avoid associating their brand with negative content and
keywords. The technology can also be used to place
advertisements in contexts that are more appropriate and
impactful for the brands.
"We're pleased to work with Criteo to provide industry
professionals the right technology solution to address ongoing and
fast evolving brand safety concerns," says Chris Stark, Head of Contextual Intelligence
Product, Oracle Data Cloud. "Together, our goal is to give
advertisers more control of their ad placements and shift the
growing conversation surrounding brand safety to focus on long-term
brand suitability."
Criteo began working with Oracle Data Cloud in February 2020. This brand safety integration is
now available automatically for all global clients at no additional
cost.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,600 Criteo team members partner with over
20,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit http://www.criteo.com.
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer
attention and drive results. Used by 199 of AdAge's 200 largest
advertisers, our Audience, Context and Measurement solutions extend
across the top media platforms and a global footprint of more than
100 countries. We give marketers the data and tools needed for
every stage of the marketing journey, from audience planning to
pre-bid brand safety, contextual relevance, viewability
confirmation, fraud protection, and ROI measurement. Oracle Data
Cloud combines the leading technologies and talent from Oracle's
acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot,
and Moat.
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain and Manufacturing, plus Highly
Automated and Secure Generation 2 Infrastructure featuring the
Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at http://www.oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective
owners.
Forward-Looking Statements Disclosure
This press
release contains forward-looking statements, including statements
regarding product improvements and future product capabilities, and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to respond to changes in technology,
uncertainty regarding our ability to access a consistent supply of
internet display advertising inventory and expand access to such
inventory, investments in new business opportunities and the timing
of these investments, whether the projected benefits of
acquisitions materialize as expected, uncertainty regarding
international growth and expansion, the impact of competition,
uncertainty regarding legislative, regulatory or self-regulatory
developments regarding data privacy matters and the impact of
efforts by other participants in our industry to comply therewith,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Revenue ex-TAC, as well as risks related to future opportunities
and plans, including the uncertainty of expected future financial
performance and results and those risks detailed from time-to-time
under the caption "Risk Factors" and elsewhere in the Company's SEC
filings and reports, including the Company's Annual Report on Form
10-K filed with the SEC on March 2,
2020, as well as future filings and reports by the Company.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Contact: Jessica Meyers,
Director, PR, Americas, j.meyers@criteo.com
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SOURCE Criteo