NEW YORK, Dec. 22, 2021 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO) ("Criteo"), the global technology company that
provides the world's leading Commerce Media Platform, today
announced the execution of the purchase agreement to acquire
IPONWEB, a market-leading AdTech company with world-class media
trading capabilities, on December 22,
2021.
As previously announced, on December 9,
2021, Criteo entered into exclusive negotiations to acquire
the business of IPONWEB Holding Limited for $380 million in a combination of cash and CRTO
treasury shares. The purchase agreement was successfully executed
following the completion of the information and consultation
process of Criteo's works council on December 14, 2021.
With this strategic acquisition, Criteo accelerates its Commerce
Media Platform vision to offer better control to its enterprise
marketers – and their agency partners – by leveraging IPONWEB's
well-established DSP and SSP solutions. The acquisition also
expands media owner monetization opportunities and provides
critical services for first-party data management across the
ecosystem. Together with IPONWEB, Criteo will distinguish itself as
the commerce media partner of choice on the open internet for the
post third-party cookie and identifier world.
Closing of the transaction is expected in the first quarter of
2022, subject to customary regulatory approvals.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including regarding the potential closing of the acquisition of
IPONWEB, integrated product capabilities, our expectations
regarding our market opportunity and future growth prospects and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding the scope and impact of the
COVID-19 pandemic on our employees, operations, revenue and cash
flows, uncertainty regarding our ability to access a consistent
supply of internet display advertising inventory and expand access
to such inventory, including without limitation uncertainty
regarding the timing and scope of proposed changes to and
enhancements of the Chrome browser announced by Google, investments
in new business opportunities and the timing of these investments,
whether the projected benefits of acquisitions materialize as
expected, uncertainty regarding international growth and expansion,
the impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, the impact of consumer resistance to
the collection and sharing of data, our ability to access data
through third parties, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of our strategic plans, as well as risks
related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in Criteo's filings with the U.S. Securities
and Exchange Commission ("SEC") and reports, including Criteo's
Annual Report on Form 10-K filed with the SEC on February 26, 2021, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by
Criteo.
Importantly, at this time, the COVID-19 pandemic continues to
have an impact on Criteo's business, financial condition, cash flow
and results of operations. There are significant uncertainties
about the duration and the extent of the impact of the COVID-19
pandemic.
Except as required by law, Criteo undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company that
provides the world's leading Commerce Media Platform. 2,700 Criteo
team members partner with 22,000 marketers and thousands of media
owners around the globe to activate the world's largest set of
commerce data to drive better commerce outcomes. By powering
trusted and impactful advertising, Criteo brings richer experiences
to every consumer while supporting a fair and open internet that
enables discovery, innovation and choice. For more information,
please visit criteo.com.
Contacts
Criteo Investor Relations
Edouard Lassalle, SVP, Market Relations &
Capital Markets, e.lassalle@criteo.com
Melanie Dambre, Director, Investor Relations,
m.dambre@criteo.com
Criteo Public Relations
Maribel Henriquez, Senior
Communications Manager, m.henriquez@criteo.com
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SOURCE Criteo S.A.