AKRON, Ohio, Sept. 1, 2016 /PRNewswire/ -- The Goodyear
Tire & Rubber Company (NASDAQ: GT), official partner of the
College Football Playoff, announced today the latest chapter in its
storied association with college football by rolling out its newest
marketing campaign: Blimpworthy.
The Blimpworthy concept personifies the iconic Goodyear Blimp
and chronicles the hard work, determination and grit it has
witnessed while covering defining moments in college football
history. From getting up when you get knocked down to countless
hours of preparation – Blimpworthy captures the spirit that
embodies what it takes to win and succeed.
The Goodyear Blimp first provided stunning aerial views of the
1955 Rose Bowl revolutionizing the way fans experience sporting
events. More than 60 years later, Goodyear's iconic airships have
covered hundreds of the biggest matchups in college football
history, offering their own unique perspective of the action on the
ground. In 2016, Goodyear will have an aerial presence each week at
ESPN's College GameDay and ABC primetime game in addition to other
top matchups throughout the season.
"Hard work, determination and grit are characteristics that are
not only consistent with the culture of college football but are
values greatly admired by Goodyear," said Seth Klugherz, Goodyear's North American
director of marketing. "We have tremendous brand recognition in the
college football landscape and this season will be about expanding
on that equity and defining Blimpworthy."
Blimpworthy is highlighted by an advertisement titled "Witness,"
which gives an authoritative voice to one of the most iconic brand
symbols in the world - the Goodyear Blimp. Filled with gritty clips
from college football history, the ad provides a glimpse into some
Blimpworthy moments - and the hardworking individuals behind them -
that the celebrated airship has witnessed over its six decades
covering college football. The advertising will debut on college
football's opening weekend this Saturday and will air throughout
the season.
"Blimpworthy is a way for Goodyear to showcase and recognize the
players, coaches, fans and teams who create college football
culture and have invested the hard work to elevate the sport," said
Klugherz.
As part of the comprehensive marketing effort, Goodyear is
teaming up with a roster of athletes from a variety of backgrounds
synonymous with college football and Blimpworthy accolades -
including ESPN Analyst and Pro Football Hall of Famer Jerome Bettis - who will help launch and sustain
the campaign throughout the college football season.
Fans can follow the action all season long on the road to the
81st Goodyear Cotton Bowl Classic at
www.goodyearcollegefootball.com or use #Blimpworthy on social media
channels.
About Goodyear
Goodyear, founded in 1898 in
Akron, is one of the world's
largest tire companies. It employs approximately 66,000 people and
manufactures its products in 49 facilities in 22 countries around
the world. Its two Innovation Centers in Akron, and Colmar-Berg, Luxembourg strive to develop state-of-the-art
products and services that set the technology and performance
standard for the industry. For more information about Goodyear and
its products, go to www.goodyear.com.
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Goodyear-Final-Witness.mp4
Logo
- http://photos.prnewswire.com/prnh/20050204/GTLOGO
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SOURCE The Goodyear Tire & Rubber Company