LAKE SUCCESS, N.Y.,
Oct. 21, 2014 /PRNewswire/
-- The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading
organic and natural products company providing consumers with A
Healthier Way of Life™, announced the launch of two new
TERRA® Real Vegetable Chips flavors, Heritage Blend and
Beauregard Sweets, exclusively at
Whole Foods Market®. The two new flavors are made from
vegetables whose varieties are part of the collection at Seed
Savers Exchange, a non-profit organization dedicated to saving and
sharing heirloom seeds and plants.
"TERRA® Chips has been a committed partner to the
Seed Savers Exchange for two years now, and we're excited to
celebrate that partnership with these two new, delicious flavors,"
said Brett Hartmann, Snacks Category
Manager at Hain Celestial. "We value the preservation of vegetable
diversity for future generations, which can be seen not only on
these items, but in the variety of root vegetables used to produce
all TERRA® Chips."
The items feature Chioggia Beets, Blue Potatoes, Yukon Gold
Potatoes and Beauregard Sweet Potatoes. Both flavors, along with
all TERRA® Chips are cooked in expeller pressed oils,
made with non-GMO ingredients, are gluten free and certified
kosher.
"We're thrilled to have TERRA® as a partner, and
appreciate their support for our mission and the need for crop
diversity," said Kelly Tagtow,
Marketing Manager at Seed Savers Exchange. "Making these two new
flavors and showcasing the heirlooms they come from on the
TERRA® bag gives consumers the opportunity to learn more
about the importance of seed saving and food diversity."
TERRA® Heritage Blend and TERRA®
Beauregard Sweets are available
exclusively at Whole Foods Market beginning this fall.
"Whole Foods Market is proud to feature TERRA® Chips
and is a major supporter of the brand's fight to preserve vegetable
diversity" said Matthew Jimenez,
Global Grocery Buyer for Whole Foods Market. "We're excited to
exclusively offer these two new flavors to our shoppers to
enjoy."
For more information about TERRA® Real Vegetable
Chips, visit www.Facebook.com/terrachips.
TERRA®
TERRA® Real Vegetable
Chips combine the beautiful colors and delicious flavors of the
earth's own vegetables into a perfect crunchy snack. After two
decades, the intimate process of crafting our chips remains with
over 20 different varieties and flavors that are truly distinctive
by nature. TERRA® chips are cooked only in expeller
pressed oils, made with non-GMO ingredients and are gluten free and
certified kosher.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®,
Ella's Kitchen®, TERRA®, Garden of
Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Casbah®, Rudi's Organic Bakery®, Gluten Free Café™, Hain
Pure Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®,
Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®, Yves Veggie
Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden
Soup Co.®, Johnson's Juice Co.®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®,
Natumi®, GG UniqueFiber®, Tilda®, Akash
Basmati®, Abu Shmagh®, JASON®,
Avalon Organics®, Alba
Botanica® and Queen
Helene®. Hain Celestial has been providing
A Healthier Way of Life™ since 1993. For more information,
visit www.hain.com.
Seed Savers Exchange
Seed Savers Exchange is a
non-profit membership organization dedicated to the preservation
and distribution of heirloom seeds. Seed Savers maintains a
collection of thousands of open-pollinated varieties, making it one
of the largest non-governmental seed banks of its kind in
the United States. Founded in
1975, Seed Savers Exchange operates an 890-acre farm in northeast
Iowa where thousands of rare
fruit, vegetable, and other plant varieties are regenerated and
preserved in a central collection. For more information, visit
www.seedsavers.org.
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SOURCE The Hain Celestial Group, Inc.