Arnold Worldwide's vw.com Wins Top Automotive Web Site at Web Awards; Agency Receives Nine Awards for Web Marketing Expertise
16 September 2005 - 1:06AM
Business Wire
Today, Arnold Worldwide announced that its redesign of vw.com for
Volkswagen of America, Inc. was named top automotive site at the
Web Marketing Association's annual award show, the "WebAwards" and
that it received a total of nine awards for its outstanding web
marketing expertise. The WebAwards is an awards event where
websites are recognized, competing head-to-head with other sites
within their industry and against an overall standard of
excellence. "Arnold has a deep commitment to providing its clients
with fully integrated marketing solutions that reach consumers in a
surprising way," said Ron Lawner, Chairman and Chief Creative
Officer of Arnold Worldwide. "Vw.com and our other award-winning
work are just some of the examples of how we've achieved tremendous
business results for our clients through the web." "Today's
customer lives at a number of different screens," said Fran Kelly,
President of Arnold Worldwide. "We've found that the web is one of
the most effective means of educating consumers on our clients'
products and have invested heavily in this medium. Whether it's
driving down teen smoking or getting people to cruise, as we
continue to build leading brands for our clients, we'll continue to
use the web and our other mediums to provide the right solution for
our clients' problems." Arnold redesigned the look, feel, and user
experience for the new vw.com as part of their overall commitment
to providing Volkswagen with superior business and brand results.
The redesign is based on Arnold's in-depth understanding of the
Volkswagen brand, their longstanding experience in the automotive
industry, along with extensive customer research and feedback. The
new site uses an innovative design that allows consumers to learn
and conduct research while they build their dream Volkswagen. The
ultimate goal is to provide dealers with informed and qualified new
car prospects. Overall, leads generated in the first three months
after the launch have been 35% higher than the same period in 2004.
Along with winning top automotive site, Arnold also received
"Outstanding Website WebAwards" for its "Goodyear Garage" Website
at www.goodyeargarage.com; Boy Scouts of America at
www.bostonscouting.org; American Legacy Foundation's "Seek Q + A"
Website; Volkswagen's Jetta A5 Minisite; Royal Caribbean's "Cruise
Planner Experience". The agency scored Standard of Excellence
WebAwards for its Tag Body Spray "Consider Yourself Warned" site at
www.consideryourselfwarned.com; Oral B's Website; American Legacy
Foundation's "Fair Enough" Website at www.fairenough.com. The
WebAward wins add to Arnold's overall success at the 2005
Advertising awards shows. Arnold has won big at numerous other
shows including the ANDYs, One Show, Cannes, and the EFFIEs. About
Arnold Worldwide Arnold Worldwide is the headquarters of Arnold
Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS,
Euronext Paris: HAV.PA). Arnold Worldwide represents one of the
lead agencies in the system, with five fully integrated service
offices in the U.S.: the Boston headquarters, New York, Washington
D.C., St. Louis and Los Angeles as well as five additional service
offices. Globally, Arnold Worldwide Partners consists of 18 offices
in 8 countries, which include the 5 full-service U.S. operations.
Arnold Worldwide is one of the most highly awarded agencies in the
world, with a client roster that includes well-recognized brands
like Volkswagen, American Legacy Foundation's truth(R), Royal
Caribbean and Jack Daniels. It has received the Grand Prix at the
International Festival in Cannes, top honors at the International
ANDY Awards, and been a consistent annual winner of Clios, EFFIEs,
Obies and One Show awards.
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